By investing in localized marketing, Anheuser-Busch InBev aggregated touchpoints in communities around the world.
Watch and learn how AB InBev’s bottom-up approach to advertising generates larger and more meaningful results for its brand, drastically lowering cost of advertising, increasing consumer engagement, and fostering loyalty among its worldwide network of bars, restaurants and retailers. AB InBev reveals how Tiger Pistol’s technology enables this global-to-local strategy, and explains how its versatility helps them promote its local recovery and revitalization initiative for its establishments around the world.
- Pairing AB InBev brand equity with local establishments drives a more personal connection with the consumer, increasing relevance
- Publishing ads at scale can still be personalized and meaningful
- Publishing ads at scale does not need to be an expensive endeavor requiring a huge staff
- Local advertising with the right technology makes pivoting simple and efficient
Daniel Ingram, Global Director of Trade Innovation, Anheuser-Busch InBev
Daniel develops, tests, and scales innovative media, technology, and hardware programs for bar and retail customers across ABI’s global footprint to enhance consumer experiences and drive incremental sales. Daniel is a Level II Certified Cicerone, and is passionate about bringing people together over a great pint of beer.
Talia Wachtel, VP Client Management, Tiger Pistol
Talia has extensive experience working with national and global brands to generate meaningful business results from digital marketing. Talia’s expertise lies in the productization, go-to-market and operational fulfillment of scalable social ad products, with brands such as Realogy, Yellow Pages, Anheuser-Busch InBev and Web.com leveraging her to consult on the ideation and launch of successful social ad solutions to their end advertisers.