Casey Zaffin

Casey has more than a decade of experience in digital marketing automation. In her time working with SMBs, multi-location brands, and resellers, she has helped her clients execute on product positioning, launch strategy, sales enablement, fulfillment, and performance management.

Prior to Tiger Pistol, Casey served in Client Services leadership roles at Yodle for 9 years, where she helped create the enterprise brand division and build out a high growth client services organization. During her tenure, Yodle grew from a maturing start-up to over $160M in revenue and 1,200 employees. Yodle was acquired by Web.com in 2016. Casey graduated from Fordham University with a B.A. in Communications and Business. She lives in Austin with her husband, Kyle, where they enjoy trying out new restaurants throughout the city.