Skincare Brand Drives eCommerce with Multi-Level Consultant Campaigns

This skincare and beauty brand historically concentrated their advertising spend at the national level, and social media efforts strictly focused on organic content postings. Due to changes in Google and Facebook, the company was challenged with decreasing impression share and lower website visitation. The company needed a method to empower their consultants to drive eCommerce sales without cannibalizing their ongoing national advertising.

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Skincare Brand Drives eCommerce with Multi-Level Consultant Campaigns

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