International: Advertise Through a Decentralized Network

Through the Tiger Pistol platform, AB InBev shifted its budget to local social advertising, specifically Facebook and Instagram campaigns, aggregating touch points in communities around the world. This bottom-up approach generated larger and more meaningful results for its brand, drastically lowering advertising costs, increasing consumer engagement, and fostering loyalty among its worldwide network of bars, restaurants and retailers.

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International: Advertise Through a Decentralized Network

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