Nestlé, the world’s largest food and beverage company, wanted to increase their reach, drive sales, and promote special discounts for their new product at Pick N Pay stores in Eastern Cape region of South Africa. The brand chose to leverage Tiger Pistol to enable Pick N Pay store owners to co-publish campaigns promoting Nestlé products. Using Tiger Pistol’s purpose-built platform, the brand was able to target engaged shoppers at specific stores and direct consumers to where their products were being sold nearest to them. In addition, the platform would enable Nestlé to seamlessly integrate their product’s discount initiatives on digital with their retail partners.
Instant On: Activate Brands in Local Communities