Driving Traffic to Support JOANN Stores’ Benevolent Mission with Local Social Ads

JOANN Stores, the nation’s largest specialty retailer of fabrics and crafts, needed a method to amplify its corporate “Make to Give – Masks for All Americans” initiative, which encouraged crafters to make and donate masks to essential workers and schools. With state and local lockdown orders still in flux, JOANN needed agile and flexible advertising to provide consumers with accurate, up to date information specific to individual store locations – localizing the company’s social advertising to inspire a sense of community and drive participation in the initiative.

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Driving Traffic to Support JOANN Stores’ Benevolent Mission with Local Social Ads

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