Instant On: Activate Brands in Local Communities

Nestlé, the world’s largest food and beverage company, wanted to increase their reach, drive sales, and promote special discounts for their new product at Pick N Pay stores in Eastern Cape region of South Africa. The brand chose to leverage Tiger Pistol to enable Pick N Pay store owners to co-publish campaigns promoting Nestlé products. Using Tiger Pistol’s purpose-built platform, the brand was able to target engaged shoppers at specific stores and direct consumers to where their products were being sold nearest to them. In addition, the platform would enable Nestlé to seamlessly integrate their product’s discount initiatives on digital with their retail partners. 

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International: Decentralized Network COVID Recovery

When the effects of COVID were becoming starkly clear, Anheuser-Busch InBev wanted to help their global network of bars and restaurants get back on their feet while simultaneously adding value to their customers. By leveraging Tiger Pistol’s solution, partners could publish high-quality ABI ads on their Facebook and Instagram pages which promoted community building, gift card sales, delivery, and curbside pick-up.

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International: Advertise Through a Decentralized Network

Through the Tiger Pistol platform, AB InBev shifted its budget to local social advertising, specifically Facebook and Instagram campaigns, aggregating touch points in communities around the world. This bottom-up approach generated larger and more meaningful results for its brand, drastically lowering advertising costs, increasing consumer engagement, and fostering loyalty among its worldwide network of bars, restaurants and retailers.

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Local Customization: Activating Through Retail Network

An Irish global nutrition brand wanted to drive sales for its core product – protein powder – through their retail partners. With Tiger Pistol’s collaborative advertising platform, the brand was able to create and distribute hyper-local campaigns that launched from their retailers own Facebook Business Pages.

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Local Activation: DMA vs. Location-Level Campaigns

A regional fried chicken chain sought to determine whether location-level campaigns were more effective in activating customers and facilitating action than DMA-level campaigns. Utilizing Tiger Pistol’s collaborative ad platform, the fried chicken chain could create a campaign with two different location controls.

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Local Customization: Supporting Promotions With Store-Level Social Ads

In an effort to increase an Australian supermarket chain’s in-store foot traffic, the brand sought out Tiger Pistol’s help to scale store-level social ads promoting in-store offers. Using Tiger Pistol’s platform, the supermarket chain could build and run hyper-local campaigns with text overlay optimized to store-level promotions and a dynamic call to action that provided consumers a direct path to their local store.

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Scaled Flexibility: Connecting Brackets to Bars

When the COPA America Futbol Tournament began, a Brazilian beverage brand wanted to connect fans to bars and restaurants that served their products. The brand knew they needed a dynamic marketing strategy to reach likely audiences, so they created and ran social ads highlighting each matchup as the bracket developed. With Tiger Pistol’s platform, the ad creative could transform quickly across hundreds of campaigns.

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Instant On: Activating Through Local Retailer

To activate local audiences, a vitamin and supplement brand chose to advertise their products through a popular Australian supermarket. With Tiger Pistol’s collaborative advertising platform, the brand was able to launch traffic campaigns that promoted the brand’s products and included a dynamic call to action driving consumers to a single store location. The brand was able to drive awareness, sales, and traffic for themselves and their supermarket partner.

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Mutual Collaboration: Short Flight High Impact Campaigns

The global ice cream chain wanted to increase sales and drive in-store foot traffic to their ice cream shops in Australia by using store-level promotions to target consumers across the country at scale. The ice cream chain engaged Tiger Pistol so they could create hyper-local social campaigns for their franchise owners to deploy on their location’s Facebook and Instagram Pages. The ice cream chain was able to give franchisees the best performing ad for their location, thanks to Tiger Pistol’s A/B testing and auto-optimization capabilities.

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