We are partnering with Tiger Pistol to develop new tools that evolve how we market our brands and build relationships with our network of establishments – both in a time of crisis and in ordinary times. Their technology and knowledge of social advertising have made Tiger Pistol the right partner to collaboratively develop a scaled social advertising solution.
Tiger Pistol saw the value in our efforts to protect our communities, and approached us wanting to help spread the word about our Make to Give initiative. Once we saw the platform’s capabilities, particularly the ability to provide accurate information down to each store location, we knew there was an opportunity to inspire more customers and create a much stronger local connection. We’re thankful for the support of our efforts, and the impact this platform and services have made on our initiative.
Tiger Pistol’s knowledge of social media campaigns, service level to their clients, and attention to detail was an integral piece of the successful simultaneous launch of the platform to five of our brands. The dedication and enjoyment in their work and platform is almost overwhelming and evident in everything they do.
We are a team, and together, while there may be the occasional hurdle we have to jump over, all of you are partners we value and respect. I think it’s an honest statement to say, no one in my almost 7 years at Facebook has tried to do a program like this, let alone in 56 days! …I wanted to stop, take a moment and express our deep thanks to each and everyone at Tiger Pistol for your partnership! #werowtogether!
Partnering with Facebook and Instagram is critical to our business, as they enable us to connect with customers more deeply than any other media platform. Using a combination of Facebook advertising products, we could personalize our message to make it relevant for our loyal customers. Importantly, it showed that these interactions play a significant role in driving in-store sales.
The Tiger Pistol Platform allows us to add real value to our on-premise customers through highly targeted and effective Facebook and Instagram advertising. Delivering a competitive edge, the platform drives foot traffic to their venues, creates greater awareness of their offering, and ultimately increases revenue and the efficacy of our promotional campaigns.
It has been such a pleasure working with [Tiger Pistol]. You guys are always attentive to all matters and absolutely handle our cases with a lot of detail, care, and attention.
Tiger Pistol has allowed us to re-distribute national marketing spend to local display homes, enabling us to drive relevance with our audiences. The results to date have been efficiencies in our marketing spend, increased foot traffic into our display homes, and improved conversion.
This is such a basic, inexpensive way to get agents’ names out there! It’s so easy for the agents, and I love the collaboration with Facebook.
One of my fellow agents launched a campaign yesterday and got 20 leads in 24 hours. It [Tiger Pistol Platform] is awesome!
We had agents advertise on Facebook in the past resulting in what we thought were standard results – a certain number of impressions, and MAYBE a lead. In addition to mediocre results, much time was spent on optimizing audiences and ad design. I was VERY pleasantly surprised with initial results from the platform. Our very first agent to implement the tool was able to setup and run a campaign within a few minutes and received 20 leads in addition to thousands of impressions after the 7-day campaign. Plus the agent could now SHOW his efforts to his clients with the report that was generated. From a marketing standpoint, I’m hoping that this is the tool that will bring agents into the digital marketing world where many have been apprehensive to enter.
Ready to Deliver More?
See how your company can locally activate your social advertising at scale with Tiger Pistol.