Scaled Social Advertising Best Practices
Scaled Social Advertising
Native social tools were not designed for managing high volumes of micro-campaigns. Templates allow marketers to effortlessly create thousands of campaigns instantly. Saving time and minimizing errors.
What is a Template?
A template is a tool that allows you to set up a campaign one time with specific attributes (objectives, audience targeting, ad copy, media, CTA buttons, and destination URLs) and then ‘stamp out’ as many copies as you want with a couple of clicks. This enables users to quickly launch identical campaigns across many markets, and provides users the opportunity to copy and then customize certain details of a campaign without having to recreate it from scratch each time.
- Increase productivity while improving quality
- Increase efficiency and reduce time spent on social marketing
- Improve overall collaboration between brands and their partners
Brand Control with Templates: Lock It Down
Brand templates allow you to lock in specific elements of a campaign, such as pixels, copy, imagery, and audiences, to ensure consistency across campaigns. Conversely, for experienced marketers and agencies, these elements can remain partially or fully editable to allow partners to adjust as needed. These flexible drafting and role permissions tools enable you to collaborate with your partners as much or as little as desired.
Customize and Publish
Once completed, templates are distributed to selected end-advertisers where specific elements are dynamically localized. Each end-advertiser’s campaign contains unique ad elements, such as their business name or neighborhood, while remaining consistent with the overall branding and requirements of the client.
Other Considerations When Building a Template
- Source of Funding – Corporate-funded, location-funded, or a mix of both
- Designating which partners or locations will receive the campaigns created from the template
- Campaign flight dates and optional day-parting
- Localized campaign ad elements
- Permissions for partner customization
