Tiger Pistol Named Localogy Excellence Award Winner

Tiger Pistol Technology Creates Critical Connection Between Real Estate Agents and Homebuyers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Localogy Excellence Award for “Best Localized Marketing Campaign.”

“Very few industry groups understand marketing success in the local marketplace the way Localogy does,” said Paul Elliott. “Time and again, Tiger Pistol’s global-to-local approach outperforms comparable brand-level campaign executions, and Localogy’s recognition of Tiger Pistol for ‘Best Localized Marketing Campaign’ further emphasizes our category leadership and business impact.”

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Fortune 500 real estate services provider, with a network of over 200,000 real estate agents.

The solution enables the client’s agents to easily promote their listings and themselves with auto-configured, best practice Facebook and Instagram campaigns.

“Tiger Pistol’s power lies in the ability for agents to publish campaigns directly from their own agent-branded Facebook Page,” said Talia Wachtel, VP Client Management, Tiger Pistol. “While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Tiger Pistol leverages the most relevant Facebook Ads Objectives to drive the results that matter. Our platform supports the ability for agents to publish Facebook Lead Ads, and auto-creates best practice Facebook Lead Forms that have unique qualifying questions, making it easy for the agent to launch the ad with little knowledge of Facebook ads.”

Tiger Pistol is also proud to announce that two of their partners were also honored by Localogy. Hibu, the leading provider of digital marketing solutions to local businesses across the United States, won a Localogy Excellence Award for “Most Significant Business Transformation” as the company made the titanic shift from a print and Yellow Pages-driven business to a digital marketing solutions provider, and BrandMuscle, and integrated local and channel marketing solutions provider, won “Best Go-to-Market Strategy.”

The Localogy Excellence Awards recognize organizations and individual leaders shaping the future of localization for the more than 30 million local and small businesses who depend on them every day.

Learn how Tiger Pistol unlocks local activation at global scale for brands. 

Playbook: Social Advertising at Scale for SMB Resellers

When it comes to selling your social advertising program to independent and affiliated local businesses, SMB resellers need a both simple method to onboard customers and an easy, efficient method of setting up and publishing campaigns.

Unlocking Local Activation at Scale is the social advertising playbook that reveals how you can get to market quickly with ability to connect individual location pages at scale through an automated, low-touch process plus everything you need to consider to effectively sell and support social ads for your customers.

Increase Local Food and Product Delivery Orders with Facebook Ads

Online to offline activation has always been a unique challenge for quick serve restaurants (QSR) and consumer product (CPG) brands who want to reach the millions of consumers on social media, but also need to compel them to buy from a brick and mortar location. The recent business challenges brought forth by the COVID-19 pandemic have suddenly made the second part of the online to offline funnel quite difficult. Though this does not mean QSR and CPG brands do not have options. 

Recent innovations with app delivery services were already moving in to help middle man the online/offline divide by connecting consumers with delivery contractors to deliver food. With more people staying home, but also still needing to eat, one might expect delivery demand to be on an upward swing in the coming months. So what does local social look like when you can’t rely on driving footfall to a brick and mortar location, but also still need to generate ROI for your multi-location QSRs or CPG clients?

It’s simple really: 

  1. Hyper-targeted local ads for every one of your locations, reaching users in the immediate vicinity within delivery range.

  2. Campaigns are published through the local stores Facebook Page, but direct users to order through the delivery service.

  3. Deliver increased sales for the store location, while also promoting the brand’s products, by driving consumers right to the point of sale. 

 

The strategy, while simple, rests on execution. Reaching consumers with highly-targeted, local ads is not easy to do at scale. But the extra effort pays big performance dividends. By publishing unique campaigns for each location, focused on their unique sales area, and through their local pages, you gain the benefits of locality.

First, you deliver a more relevant ad to the local consumer; they see an ad from a local business profile in their neighborhood. This is important, whether you are working with a chain or independent businesses. You want to be serving an ad to consumers that feels like it’s from their store – their favorite taco shop or their community drugstore, and not some far off product or brand. That familiarity with ads plus the ability for users to jump straight into the ordering experience is a potent combination. It’s an approach the Facebook bidding system likes too, because more relevant ads often cost less to deliver.

At Tiger Pistol, we partnered with a quick service ice cream shop and a delivery service to fulfill local campaigns. Ads were geo-targeted for the delivery partners and restaurants combined sales area. The creative of the ads focused on the individual store and their food offerings, but each ad’s “Order Now” button drove to the delivery partner’s online ordering page for the store. This national-to-local partnership approach resulted in an increase of customers who clicked through to order by more than 620%, increasing sales, and driving desired outcomes for both partners. Being able to deploy robust local ads quickly, with a means to rapidly direct consumers to the point of purchases remotely, is not only a strategy for the challenges of today, but more importantly, a future-proof strategy as more consumers move their buying habits to fully digital.

Facebook Launches Grant Program to Help Small Businesses

On Tuesday, May 17th, Facebook announced an upcoming grant program aimed to help SMB retailers during COVID-19. It will consist of $100 million in cash grants and ad credits for up to 30,000 eligible businesses. Facebook COO Sheryl Sandberg expanded on the importance of this initiative in her Facebook post:

Small businesses are the heartbeat of our communities, and many of the people who run these businesses are heavily affected by the crisis …We’ve listened to small businesses to understand how we can best help them. We’ve heard loud and clear that financial support could enable them to keep the lights on and pay people who can’t come to work.

The program is aimed to help businesses cover things like rent and operational costs, as well as connecting with more customers and keeping the workforce strong. For those interested in applying, stay tuned, as more details will be available in the upcoming weeks. You can also sign up for updates directly from Facebook here

In the meantime, Facebook has updated their Business Resource Hub with a page specific to managing and building resilience during this ordeal. It includes ideas for staying in touch with customers (like pinning your important updates) and other concrete steps for the unexpected challenges we’re facing. 

We love and support our SMBs. Tiger Pistol is here to answer any questions you may have.

Local Advertising in the Time of Social Distancing

Let’s face it, many of us are facing the reality where #QuarantineLife is the new normal – at least for the foreseeable future. With offices temporarily shutting their doors, and the worldwide workforce moving to a remote-based culture, it’s time for businesses to utilize the tools provided by local social advertising to drive their goals forward.

Drivers for Forced Change

In the past several days – specifically in the United States – city and state governments, as well as the Federal government, have recommended citizens stay home to reduce the spread of the Coronavirus (COVID-19). The most recent changes announced from the White House Monday afternoon include the recommendations to “limit gatherings to no more than 10 people; avoid discretionary travel, shopping trips and social visits; and avoid eating or drinking in restaurants, bars, and food courts – instead use drive-through, pickup and delivery options.” For community-spread affected areas, the recommendation is to close all bars and restaurants.

These changes have forced many businesses to re-strategize their business models on the fly with the understanding that these changes are meant to protect our communities. For instance, a friend’s gym in Kansas City, MO is asking members to allow their immunocompromised patrons to exercise from 5 AM – 2 PM before other healthy members exercise, grocery stores are changing their hours to allow their teams ample time for restocking overnight, and restaurants across America are moving to pick-up and delivery only, while some in viral hotspots have been closed altogether  – all in an effort to expand the practice of social distancing. This is where social advertising comes into play.

The Power of Social Advertising

Local businesses should not lose hope. We understand how uncertain times are right now, but leveraging the power of social can help everyone. Budgets may be tight right now, but social advertising is the most cost-effective way to remain in the public eye – especially with so many eyes on social media for the next news update — folks are bound to see your ad too!

Offering free delivery for your restaurant but don’t have a website? Run a Reach campaign targeting your delivery area. Is your hotel chain offering “staycation” specials for previous guests? If you have a Pixel on your website, use it! Drive visitors to your landing pages to complete a booking with a Traffic or Conversions campaign. Temporarily shutting down? Run a Traffic or Conversions campaign encouraging community support through gift card sales until you reopen. 

All in all, spending a small amount of social dollars to keep your business on the top of everyone’s mind while they adjust to their new normal is the best strategy. This way you can continue to engage your customer base and maintain your business presence throughout this uncertain time.

Stay safe, everyone. Oh, and don’t forget to wash your hands.

Need help launching local social ads for your locations?  Contact us today!

Expert Take: How to Create Cohesive Social Ads

Advertisers shouldn’t let other advertisers have ugly ads. There, I said it.

These days, a beautiful ad – one that really knocks your socks off – shouldn’t be hard to come by, one would think. With the abundance of tips, tricks, and even courses on how to create best practice ads, many fall short and feel like they’re just missing that “thing.” I think we can all agree that a non-cohesive ad comes off as a hot mess of unrelated imagery, poor copy, and inaccurate or conflicting calls-to-action.

So, why does this happen? In most cases, I’ve found that advertisers want their ads to say something specific. They want their headline to be their name, their body to say something about their offer, and they may or may not even utilize the link description real estate. When it comes to imagery, it can run the gamut – from custom imagery suitable for advertising to stock imagery that’s cold and has nothing to do with the campaign.

Of course, when your hands are tied and an advertiser makes a requirement, the ads you publish on their behalf may not be up to your standards. There’s not much you can do other than provide support where you can. In these cases, I believe it’s best to drive monthly conversations about improvement and change bits of the campaign here and there when you can. Eventually, you’ll get what you want, and they’ll be even happier.

When you are in charge of content creation, be smart. Everything should come together in a harmonious way:

  • Copy should reflect the offers and business goals of the campaign. Remember the headline should hook users in and drive them headfirst into your goal. Imagery should accurately reflect the above copy.
  • Using custom imagery is always preferred, where possible. If there’s text or symbols in your image, make sure it’s in the correct language for your audience.
  • Call-to-Action buttons should also reflect the copy. If the button says “Call Now,” users expect a direct dial upon click, not to be sent to a website.
  • Bonus: Lead Forms should reflect the ad’s offer. Qualifying questions should ask questions related to the offer, and any messaging should tie back to the copy.

Just remember – you wouldn’t leave your house in a mismatched outfit, right? Don’t be that advertiser and think before you publish.

Want to learn more about best practice Facebook Advertising? Explore our resources. 

Analissa Moreno supports Tiger Pistol’s Value Added Reseller social advertising team by managing fulfillment for the Spanish-speaking portion of the portfolio, providing obscure Facebook and Tiger Pistol product knowledge to her teammates, and diving into new reporting projects across the business. Tiger Pistol  creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale for global brands, SMB resellers, and agencies that serve multi-location brands.

Tiger Pistol Hires New Director of Client Success

Ashley Clark Tapped to Lead and Enhance Services and Support Team

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently added Ashley Clark to its executive leadership team as Director of Client Success. 

Ashley Clark, Director Client Success
Ashley Clark, Director Client Success

“Ashley’s hiring is part of Tiger Pistol’s continued investment in providing world-class customer service and support to our clients,” said Paul Elliott, CEO, Tiger Pistol. “As we continue our rapid  growth, Ashley will help ensure that we continually elevate and evolve the standards by which we communicate with and nurture the partnerships with our clients and their nearly 500,000 end-advertisers.” 

Clark joined the Tiger Pistol team from her previous role as Director of Customer Happiness at Volusion, where it was her mission to perfect the customer lifecycle and build mutually beneficial relationships, driving results for the company’s highest value customers and accounting for over $10M in annual recurring revenue. Ashley has also held leadership positions at Social Sentinel, where she handled the company’s most trusted partnerships to further advance the new frontier of safety in higher education. She holds an MPA from the University of Vermont.

“I am delighted to join the Tiger Pistol team and am looking forward to accelerating company growth with continual focus on advancing the knowledge and support of our Client Success Team,” said Clark. “The future of social advertising is bright with Tiger Pistol leading the way. Our team has already demonstrated their unwavering commitment to the success of our  clients’ businesses, and in combination with our innovative tech solution, our customers will not only thrive, but surpass their advertising goals. I’m greatly looking forward to working with some of the best and brightest in the industry to see what we can achieve together.”

Tiger Pistol’s dedicated Client Success  team provides go-to-market support, training, and onboarding, including a 24×7 multilingual help desk. Under Clark’s leadership, the team will build on Tiger Pistol’s industry-leading foundation – identifying and innovating ahead of our clients’ and end-advertisers’ social advertising needs. 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies visit www.tigerpistol.com

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

SMB Resellers and Agencies: How to Make the Most of the Conversions Objective

Whether you’re an agency or an SMB reseller that delivers ads for small businesses, you’ve probably heard about Facebook’s Conversion Marketing Objective. Perhaps you have been wary of trying it out, or maybe you’ve tried it and found yourself navigating the difficult choice of what exact type of conversion to optimize for. In either case, Facebook’s Conversion and Attribution measurement tools have received numerous additions and refinements over the last few years, and the value advertisers derive from these improvements has specifically sparked popularity for the Conversions Campaign Objective, which optimizes the delivery of your Facebook Campaign specifically towards a conversion event, rather than say, a website click or person reached. 

ROI is, of course, the ultimate goal of any advertising effort, so one might naturally ask, “Why would I ever choose an objective that’s not conversion optimized?”, or even “Why would I choose to optimize towards anything but purchase conversions?” It turns out the latter is the more complicated question, but one you can answer when armed with the right information. It all has to do with how Facebook’s ad bidding works, which involves a combination of factors: your advertiser bid, estimated action rates (i.e. how your target audience responds to the ad), and overall ad quality. As Facebook notes, “together, estimated action rates and ad quality measure ad relevance. In fact, we subsidize relevant ads in auctions, so more relevant ads often cost less and see more results.”

Let’s think about what this means in the conversions context, using a simple example of a local golf supply shop with an online store on their website. Naturally, they want to move as much product as possible, and focus their targeting efforts on people interested in golf. So they set up a Conversions Objective Campaign targeting people interested in golf. Let’s set aside for a moment the question of which conversion event they should choose. Instead, let’s first illustrate how optimization works between the Facebook objective and target audience:

Breaking this equation down, first we have our target audience, a combination of the golf store’s sales area and customer base, or simply “people interested in golf.” A lot of people on Facebook are likely interested in golf products, but only some of them probably use, buy, or browse products regularly. This is where Facebook’s optimization comes in to help, as it tries to identify those users in the pool of people “interested in golf products” who are likely to take the chosen action of the Facebook objective. 

In this example, we have chosen the Conversions Objective, so you can think of it as a hierarchy. We want people interested in golf, who are likely to convert. Another way of thinking about it is this results in a smaller pool of users that becomes our “real” or ideal target audience – the “convertors” among those interested in golf. This leads us nicely back to the question of the conversion action to optimize for, as this will modify who Facebook identifies as the most likely to take the conversion action in the “convertors” group. 

Facebook’s own provided guidance on the matter is as follows: “We recommend optimizing for a conversion that occurs at least 100 times per month without running any ads. If your website doesn’t get at least that many conversions without ads, it’s very unlikely that we’ll be able to find enough converters through ads for your ad set to be successful.” Additionally, they also note that purchases are the “rarest type of conversion” Or perhaps, more precisely said, typically the most expensive type of conversion.

In the end, it all boils down to Pixel data and which actions can be tracked on your website through the Pixel. Facebook’s guidance recommends that you should only consider the Conversions Objective if you have a history of 100 Pixel fires on “page view,” “add to cart,” and similar type events. This context helps us in selecting conversion events, but what about the strategic decisions, especially for an SMB who has a more limited advertising budget?

The key is to adapt and learn. For an SMB with website traffic in the low thousands per month, you likely won’t have enough purchase actions tracked on specific products to reliably optimize “purchase” events right of the gate, and you may find that even if you do, it’s still not as cost effective as optimizing toward more common conversion events, like “view content,” “add to cart,” or “add to wishlist.” For example, “add to cart” instead tells Facebook to look for users in the “interested in golf convertors” pool who are showing purchase-intent behavior, as opposed to verifiable conversions, like “purchases.” Remember, there are always going to be less purchasers relative to more common conversion events, unless of course your business’ conversion rate is 100% (wouldn’t that be nice?).

When optimizing towards people showing purchase intent, you are potentially gaining more cost effective targeting, as those users will be easier to reach, because, of course, these are not exacting parameters. Maybe I, for example, viewed a golf product on a big box store’s website and opted not to buy the product after adding it to my cart. Perhaps, I simply forgot to checkout or changed my mind at the last minute. The Facebook Pixel captures this behavior and recognizes me as one of the users showing purchase intent on golf products. Maybe when I see an ad for the SMB golf store, I like the price or the quality better, and opt to purchase from them immediately. The golf store just got a lower cost conversion by optimizing towards purchase intent. 

The possibilities are infinite, but it is important to keep in mind how Facebook’s optimization and objectives work when making these decisions. There is never going to be a “one size fits” all approach when it comes to choosing the right conversion event to optimize for, but through smart data analysis and guided testing, you can make the Conversions Objective work for just about any business with a website with a bit of traffic. 

Learn how Tiger Pistol puts the Conversion Objective to work at scale. Request a Demo Today!

Chris Mayer, a Solutions Engineer at Tiger Pistol, specializes in helping digital agencies, SMB resellers, and global brands build scaled Facebook advertising solutions with an emphasis on local activation. 

An Advertisers’ Guide to Facebook Stories (and How to Leverage Them at Scale!)

The way we share information constantly evolves, and, as advertisers, we’re always looking for fun, fast ways to tell our story and promote our business. Facebook’s standard placements are proven drivers of user engagement and great business results, but the social platform’s latest offering, Facebook Stories, offers prime real estate for your advertisement.

Facebook Stories bring your ads to life, and it’s easy to see why they secure more than 300 million users’ attention every day. Shown front and center on a user’s news feed, Stories are likely the first thing users see upon login. One tap accesses a user’s Stories Feed, and subsequent taps scroll through their friends’ stories. Stories ads are sprinkled throughout this feed, generating views and allowing in-feed engagement as they move from one Story to the next. The mechanism of accessing Stories creates a captive atmosphere for the ads to appear within, increasing a business’ potential reach to a larger and more diverse audience.

As Advertisers, why should we care?

With their full-screen creative format, Stories engage mobile audiences on a different level than in-feed ads. Mobile advertising is essential to driving brand recognition and determining campaign effectiveness, and advertising in stories has proven to drive valuable business outcomes. According to research by Ipsos, a global market research and consulting firm:

  • 62% of people said they became more interested in a brand or product after seeing it in a Story.
  • 68% of people polled said they use Stories on at least three apps regularly.
  • 63% said they plan to use Stories more in the future.

What are the Elements of a Successful Stories Advertisement?

  • Begin With Your Brand – Introduce yourself at the beginning of the creative and remind users who you are.
  • Keep Attention with Speed – It’s important to remember things move fast in stories, so make sure to deliver your message and showcase your brand quickly, we recommend within the first 5 seconds.
  • Creative is Important – Creative is a key factor in driving campaign effectiveness and must align with your business goals and objectives. Define your strategy and align your creative elements to support.
  • Enhance Your Story with Sound – Music can help enhance your message for your brand.
  • Design with Your Objective in Mind – Tailor the creative of your ad to the objective and ask yourself, what are you looking to achieve?
  • Test and Learn – Experimenting with creativity on stories will help identify what strategies work for your audiences, creative, and business objectives.
Leveraging Facebook Stories at Scale 

When it comes to localizing ads at scale, the Stories ad placement should not be ignored. Whether using localized dynamic video ads or static creative, advertisers can still reap the benefits of Facebook Stories’ unique real estate, mobile optimization, and captive elements within the Facebook Newsfeed. What’s more, localized story ads published from local Pages give you the opportunity to direct consumers exactly where to buy your company’s products or access your services at a location most relevant to them.

Localized stories ads give users a method to directly respond to an ad, whether getting a quote from a local agent or receiving turn-by-turn driving directions to a restaurant near them. 

Ready to see how you can advertise with Facebook Stories at scale?  Contact us today!

 

Amy Abell is a Client Manager at Tiger Pistol, where she specializes in supporting our Value-Added Resellers portfolio. When she’s not in the office, she enjoys walks on Austin’s Town Lake with her dog Finley, traveling to new places, and trying every new restaurant in town.

 

 

 

CHECKLIST: Avoiding Bogus Leads from Facebook Ads

“Leave me alone.”
“I’m not interested.”
“Who are you?”

Like a discordant refrain, these familiar phrases can feel like they’re playing on loop when following up with potential customers generated from Facebook Lead Ads. Bogus or misleading leads are a huge complaint among advertisers, but there are a few common and useful steps an advertiser can take when building Lead Generation Ad Campaigns to curb the occurrence of false leads.

Certain aspects are out of our control from the advertisers’ end, such as trusting Facebook users to enter correct and non-misleading information, but armed with this handy checklist, you can audit your lead gen ads, making improvements to stem the tide.

☐ Add additional qualifying questions

When trying to differentiate between the good, the bad, and the ugly, especially when it comes to your leads, adding an extra layer of protection goes a long way. One of the best and most highly recommended steps would be to add qualifying questions to your lead form. This helps ensure that the Facebook users who are responding to your ads are doing so in good faith, helping you easily separate leads who appear to have an actual interest in your product or service from leads that are clearly bots and window shoppers.

☐ Provide several responses a user can select from

This step ties directly into the first tip we just discussed, “adding additional qualifying questions.” By giving users a checklist of preset answers to select from when responding to your qualifying questions, you can help yourself later on down the road as you filter and prioritize leads who have shown interest but might not be ready to, “pull the trigger,” or for that matter, “load the gun.” Here’s what prefilled options could look like on a real estate lead gen ad form:

☐ Optimize your ad copy

Consider your ad copy your first line of defense against users who might just be “clicking to click” out of sheer curiosity.  Clear messaging that calls out variables like cost, location, or time-sensitive offerings can help ward away non-buyers and bots alike, instead drawing in serious prospects who you’d want to follow-up with.

☐ Narrow Your Target Audience Focus

Reduce your bogus lead rate with better targeting through lookalike audiences. This robust tool in Facebook’s advertising apparatus can help you help yourself right out of the gate.  Being able to hone in on the audience for your ad campaign clears the cobwebs before they’ve even been spun. Using your existing customer base and then generating a lookalike audience based on that list can focus in on Facebook users who are most likely to turn into offline conversions.

☐ Lead Follow-Up

While not pertaining directly to the ad structure, proper follow-up is one of the most critical and overlooked steps of all. Delays in outreach can cause users to rethink (or even forget) their interest in the product or service being offered. Rapid response to your ad’s hand-raisers can be the catalyst that propels an opportunity forward or severs the relationship forever.  The sooner you follow-up, the more likely a user’s attention stays focused, allowing you to gain valuable insight and build the relationship necessary to move the conversation along towards an offline sale.

Facebook’s release of Lead Generation Ads in October 2015 changed the game for advertisers who use their platform, and since launch, a number of best practices for Facebook Lead Gen Ads have surfaced. Having users within the targeted audience provide detailed information such as, a name, a phone number, as well as an email address greatly increases the seller’s ability to, “cut the fat,” so to speak, and focus their time on outreach to those who have expressed interest directly rather than just counting on data collected after a campaign has concluded. By following the steps outlined above, you won’t just be “cutting the fat,” but providing yourself with the leanest, meanest Lead Gen Campaigns out there.

Ready to learn more about running quality lead generation ads at scale?  Contact us today!

Justin Chavolla is a client success specialist for Tiger Pistol.  Originally from the San Francisco Bay Area, he moved to Austin 4 years ago. Justin takes his passion for helping others and couples it with his constant curiosity of figuring out how things work. He brings his enthusiasm to Tiger Pistol, where he is able to help our clients succeed and better understand the platform.  As an avid fan of combat sports, when he is not at work you can catch him at the local boxing gym constantly trying to improve his skills.