People may be moving physically less, but proximity still matters. Even when transacting digitally, consumers prefer to purchase from businesses that are closest to them. Whether for love of local businesses, the fastest shipping time, or their own familiarity with their neighborhood. With COVID continuing to force businesses and consumers to evolve their habit

Recently, Dawn Perry, Senior Vice President of Cross Brand Marketing at Realogy, a Fortune 500 real estate services provider appeared on Property Radar’s The Data Driven Real Estate Podcast. Among other forward-thinking approaches, Perry discussed Social Ad Engine, a purpose-built collaborative social advertising solution developed by Tiger Pistol that enable

The Mystery of the Modern Shopper Covid changed consumer shopping habits, thus, accelerating the adoption of omni-channel behaviors. As consumers transition to the new normal, marketers are seeing a motley mix of purchase paths.  73% of US consumers changed stores, brands, or the way they shop. 46% of shoppers tried digital purchases for the first [&hellip

Multi-Path Activation Engagement Model: Instant On, Transaction-Level Targeting If you’re a marketer responsible for driving brand sales through traditional retailers, or managing complex pricing, market, or channel strategies, you already know that Covid-19 changed consumer shopping habits. 73% of US consumers changed stores, brands, or the way they shop. 46

Mutual Collaboration Engagement Model: Local Customization At the heart of collaborative advertising is the belief that brands and partners working together creates a result that neither could attain on their own. Nowhere is this more evident than through local customization, or as we call it, Mutual Collaboration. For many channel partners, effective advertisi

Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider. We’ve got good news and bad news for high-volume Facebook advertisers.  The Bad News  Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will depend on the size of […]

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Tiger Pistol is a collaborative advertising platform that enables our clients to deploy optimized and scalable campaigns within minutes. By simplifying high-performance collaborative advertising for our clients and their partners, we help you achieve your most ambitious goals in customer acquisition and sales growth.