News - Tiger Pistol

Tiger Pistol Named U.S. Social Media Communications Award Finalist

Posted on February 7, 2020February 7, 2020 by Tiger Pistol Marketing

Tiger Pistol’s Social Advertising Platform Recognized in Four Major Categories

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has been shortlisted by the U.S. Social Media Communications Awards in four categories.

Best Use of Paid Social

Best Strategic Use of Social Media

Best Use of Facebook / Instagram

Best Social Media Campaign

The U.S. Social Media Awards celebrate the very best in U.S. social media and reward the individuals, companies and organizations who are using online platforms to communicate in fresh and innovative ways.

Winners will be announced at the U.S. Social Media Communications Awards Gala in March.

To learn more about how Tiger Pistol’s award-winning approach to social advertising at scale, request a demo today!

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Posted on December 11, 2019 by Tiger Pistol Marketing

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations

To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company’s data and analytics capabilities.

“As the advertising technology landscape becomes more competitive, the ability to integrate and better leverage data will become a key differentiator,” said Paul Elliott, CEO, Tiger Pistol. “More than 90% of all purchases are still made offline, yet most advertisers remain largely blind to the connectivity between their advertising and these offline transactions. Sure, data exists for phone calls, leads, and online traffic, but there remains a large void when it comes to tying digital advertising to the actual sale. The team at Tiger Pistol is working to solve that very problem by connecting social advertising through the Tiger Pistol platform to real world engagement.”

Leading Tiger Pistol’s Data and Analytics team is recently hired Senior Data Engineer Matt Liszewski. Liszewski comes to Tiger Pistol from Companion Labs, where he led efforts to analyze, optimize, and automate Facebook ad spend. Liszewski has 15-plus years’ experience architecting high performance APIs and data intensive applications with both distributed and local teams. He’s been involved in full software development life cycles including requirements gathering, design, development, testing, and support.

“Matt has spent the majority of his career tackling difficult business challenges through the application of technology, so he was the perfect fit to lead our Data Engineering team. In our quest to deliver more value and advanced capability to our clients, we have some tough industry challenges to solve, and I am confident that Matt will lead us there,” said Elliott. “We’re excited about adding Matt to the Tiger Pistol team and can’t wait to see the opportunities Matt’s efforts will unlock.”

Additionally, Darshan Pradhan was recently hired to work with Liszewski as a Senior Application Engineer. He comes with 15 years’ experience developing and architecting software systems at digital and social advertising companies focused on leveraging data and analytics to provide optimized results to marketers. He has previously worked with Liszewski at Knotice/IgnitionOne, where he helped develop a digital marketing and data management platform focused on utilizing first- and third-party data to deliver personalized dynamic content via email, SMS, and display, and at Companion Labs, where he helped maintain and enhance the Facebook Ads data intake process, as well as led the development on the Google Ads data intake.

“Darshan will be focused on helping establish data intake patterns for integrating third-party data sets into Tiger Pistol’s data and analytics feature,” said Liszewski. “He’ll be working closely with the Product Development team to integrate existing applications with the new analytics feature, introducing a new Reporting and Analytics API, and working on the integration of new third-party data sets.

The team will evolve Tiger Pistol’s data and analytics capabilities to fully unlock the potential of existing Facebook insights data, as well as allow for the easy integration of third-party data sets.

“By enhancing our data and analytics foundation, Tiger Pistol is now able to provide unique insights to its customers as well as introduce new features around data-science backed recommendations,” said Elliott. “This foundation will also allow the Tiger Pistol team to demonstrate clear value to current and prospective customers.”

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today.

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Posted on December 4, 2019December 4, 2019 by Tiger Pistol Marketing

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol’s Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales.

“Andrew’s and Jason’s hiring is part of Tiger Pistol’s continued investment in operations, product development, and client acquisition and success,” said Paul Elliott, CEO. “Together, their seasoned talent and industry perspective will build on Tiger Pistol’s industry-leading foundation by identifying and innovating ahead of our clients’ and prospects’ social advertising needs and desires.”

Gilligan will lead the next stage of Tiger Pistol’s product innovation. He has been leading product development for 15 years, ranging from ad exchanges to artificial intelligence assistants. Prior to Tiger Pistol, Gilligan was the VP of Product at RetailMeNot, focusing on location-based shopping products and personalization. He also designed OpenX’s Header Bidding solution to help publishers make more revenue, led Smaato’s mobile ad exchange for app developers, and led product for LiftDNA through its acquisition.

“Tiger Pistol continues to expand at breakneck speed, with tons of clients that want to run hyper-localized, paid social advertising campaigns at scale,” said Gilligan. “I’m excited to expand our partnership with Facebook, as well as be part of the amazing team that will further accelerate the next phase of the company’s growth.”

Johnson will lead the Tiger Pistol sales team, driving new client acquisitions, and providing strategic insights to support Tiger Pistol Platform innovations and client success. He brings twenty years of experience as a strategic enterprise software sales executive and leader. Johnson comes to Tiger Pistol from Kenshoo, where he served as VP Enterprise Sales. He has also held sales leadership positions at Salesforce, Sage Software, Microsoft, and Oracle. He has managed and sold to top global brands like Apple, Uber, REI, Expedia, Zillow, Nordstrom, Seagate and Yahoo.

“In addition to leading an aggressive sales team expansion, I’m eager to reinforce Tiger Pistol’s values and their position as a trusted partner for global brands, resellers, and agencies who recognize the importance of social advertising at scale,” said Johnson. “I’m thrilled to join Tiger Pistol’s executive team and humbled to work alongside such an incredibly talented group of professionals who are laser-focused on our clients’ success, fueling the company’s dynamic growth.”

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today.

Tiger Pistol Named Winner in Street Fight Innovator Awards

Posted on November 20, 2019November 20, 2019 by Tiger Pistol Marketing

Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.

“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”

The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:

Challenge #1
- Hyper-local dynamic targeting specific to each business sales area.
Solution
- Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
Challenge #2
- Advertising that’s both on-brand and personalized to each end-location.
Solution
- Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
Challenge #3
- The ability to provide relevant campaign results to both brand and location.
Solution
- Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.

“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.

Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.

Tiger Pistol Named Digiday Tech Award Winner

Posted on November 19, 2019November 19, 2019 by Tiger Pistol Marketing

Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.

Joe Nathan, Director Client Management, and Talia Wachtel, VP Client Management accept the Digiday Technology Award for Best Social Marketing Platform/Tools at the Digiday Awards Gala in New York City.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”

The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.

“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide. Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Posted on November 5, 2019November 5, 2019 by Tiger Pistol Marketing

New Capability Unlocks High-Performing Video Advertising Opportunities

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising.

“With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable,” said Paul Elliott, Tiger Pistol CEO. “Historically, the lack of high quality, relevant video assets has prevented most locally-targeted social advertising campaigns from utilizing video ads, which is a significant issue, since they typically outperform their static image counterparts.”

The capability allows Tiger Pistol Platform users to create high-quality videos, cost-effectively, using their current asset library of images and ad copy. Users add images and corresponding ad text into the theme wizard of their choosing, then the artificial intelligence engine creates videos complete with effects that enhance key focal points in the ad. The capability supports vertical video, standard horizontal, and square, providing flexibility to support the full range of ad types and placements.

“We wanted our advertisers to be able to utilize their existing image assets in a more attention-grabbing way, going well beyond a simple slideshow,” said Reid Sheppard, Tiger Pistol SVP, Engineering. “This new capability delivers this in a big way, giving our users’ ads that add wow-factor and the associated performance benefits of video.”

Whether for global brands wanting to enable local advertising throughout their footprint, agencies servicing their multi-location clients, or SMB resellers needing to support the individual needs of single location businesses, Tiger Pistol’s new video capability provides an elegant and highly scalable in-platform solution that simplifies the creation of video content.

To request a demo of Tiger Pistol’s new video capabilities, visit www.tigerpistol.com/request-a-demo.

Tiger Pistol Named Finalist in Street Fight Innovator Awards

Posted on October 23, 2019October 23, 2019 by Tiger Pistol Marketing

Local Social Advertising at Global Scale for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s nomination was based on the incredible results achieved for a Global Fortune 500 beverage company. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Street Fight has named Tiger Pistol as a finalist for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “The Tiger Pistol Platform is purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, and in the case of this campaign, the challenge was to engage with a decentralized, global network of independent retailers, bars, and restaurants. The result was a true win-win through local advertising – the brand achieved a higher ROI on its advertising investment, and the local businesses reaped the benefit of increased foot traffic and sales by publishing the branded ads through their local Facebook Pages.”

Winners will be announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.

Tiger Pistol Announces LSA Place Conference Sponsorship, Speaking Engagement

Posted on October 1, 2019October 1, 2019 by Tiger Pistol Marketing

Tiger Pistol to Share Expertise in Personalization and Localization of Facebook Ads at Scale

Tiger Pistol, the world’s number one social advertising automation platform for local, announced its official sponsorship of the Local Search Association (LSA) Place Conference. The conference will be held in Austin, Texas, at Facebook’s offices on October 15-16.

On Wednesday, October 16 at 9 a.m., Tiger Pistol CEO Paul Elliott will serve as a featured panelist on “Social Media Through a Local Lens,” a session that explores where location fits into social media strategy among consumer expectations, data, and privacy, and how to maximize the opportunities.

Whether a reseller, agency, or multi-location brand has a few hundred or thousands of local customers or outlets, Tiger Pistol offers the automation and workflow capabilities that save time building, launching, optimizing, and monitoring individual social advertising campaigns.

“Native social platforms simply were not designed with local advertising in mind, making it nearly impossible for advertisers to execute large volumes of local campaigns with the personalization and localization that’s required to deliver the optimal impact,” said Elliott. “I am excited to share the insights and best practices that allow Tiger Pistol to unlock value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

The LSA Place Conference brings together a diverse group of attendees focused on driving and measuring online-to-offline consumer outcomes. It delivers new insights and best practices through thought leadership, provocative panels, critical topics, and unique case studies.

“Place offers the perfect venue to discuss the next phase of social media advertising, where automation allows us to collect, present, and utilize data to show the real value of our social advertising.” said Elliott.

Learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies.