How to Activate the Modern Buyer Through Collaboration
Multi-Path Activation Engagement Model: Instant On, Transaction-Level Targeting If you’re a marketer responsible for driving brand sales through traditional retailers, or managing complex pricing, market, or channel strategies, you already know that Covid-19 changed consumer shopping habits. 73% of US consumers changed stores, brands, or the way they shop. 46
How Collaborative Social Ads Reactivate the Local Market
Mutual Collaboration Engagement Model: Local Customization At the heart of collaborative advertising is the belief that brands and partners working together creates a result that neither could attain on their own. Nowhere is this more evident than through local customization, or as we call it, Mutual Collaboration. For many channel partners, effective advertisi
Academic Research: High Quality Creative Unlocks Consumer Trust and Purchase Intent
High quality brand creative distributed through channels familiar to consumers drives exponential trust and purchase intent. A recent study in the Journal of Retailing and Consumer Services proves this out through Amal Dabbous and Karine Aoun Barakat’s work ‘Bridging the online offline gap: Assessing the impact of brands’ social network content quality on
Facebook Stats Marketers Need to Know in 2021
Facebook is the #1 social platform in the world. Its reach is unparalleled when it comes to activating consumers at scale. Whether you’re a global brand or a small business, advertising on Facebook properties should be essential in your digital marketing strategy. Not convinced? You will be. Consider these stats. A True Global Network 1 […]
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: Disclosure: Rules that require disclosure of license numbers, certifications, or financial/offer terms in all adv
Tiger Pistol Releases Treasure Trove of Beverage Industry Insights on New Microsite
Beverage brands see tremendous wins from collaborative digital advertising campaigns launched using Tiger Pistol Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently launched a fast-reference, one-stop microsite with the remarkable campaign-based results from their recent work in the beverage industry. T
