The Ultimate Local Social Advertising Playbook for Beverage Marketers
Learn how local social advertising can help beverage brands stand out in a highly saturated market by building loyalty with trade partners and establishing a local brand identity.
Conquer OND: Crush Your Competition and Drive Lasting Impact with this Unparalleled Beverage Advertising Strategy
The buzz of the alcoholic beverage high season is just around the corner, with October, November, and December (OND) marking the peak of sales. During these three months, securing prime shelf space, drink list placements, and wine menu appearances is crucial. Gone are the days of relying solely on brand-level campaigns and distributing printed collateral [&he
The Untapped Potential of Social Advertising for Beverage Brands
A beverage brand’s success is directly tied to the success of its channel partners. Your brand may be strong, but it’s your channel partners who ultimately drive sales and help reach your target audience. That’s why it’s crucial to prioritize building strong relationships with your channel partners and supporting them in every way possible.
Supercharging Your Local Partners: Social Advertising Strategies for Targeted Market Growth
Local partners, such as channel partners, agents, franchisees, dealers, or distributors, can serve as valuable conduits to link shoppers from national and regional brand awareness to specific points of purchase. In highly competitive markets, leveraging localized Facebook and Instagram advertising through local partners can be a highly effective strategy for br
Navigating Rebranding Challenges: How to Get Channel Partners on Board
Rebranding isn’t a spur-of-the-moment decision – it’s the result of months of planning, strategizing, and creative brainstorming. Marketers invest anywhere from 12 to 18 months in crafting a new brand identity that reflects their company’s values, resonates with their audience, and sets them apart from the competition. But successful rebrand
3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training
Localize and Conquer: How Social Ads Launched from Channel Partner Facebook Business Pages Outshine Geo-targeted Ads
The world of social advertising is evolving, and smart brands are pivoting towards a more localized approach. It’s time to ditch geo-targeted ads and embrace local social ads from channel partner or franchisee Facebook Business Pages. Local social ads hold a treasure trove of benefits that cannot be matched by their geo-targeted counterparts. Whether your
The Triple-Threat: How the Rule of Three Significantly Reduces Facebook and Instagram Advertising Costs
Aristotle suggested it first: “omne trium perfectum” – Latin for “Three is Perfect.” We marketers refined it to create stickier slogans – “Just Do It,” and more persuasive messaging – “Skin care that hydrates, clears, and brightens.” Good things come in threes. Applying the rule of three to Facebook and Instagram by prioriti
Two Channel Marketing Trends You Can’t Ignore for 2023
The CMO Council recently released a report focused on the relationships between brand marketing leadership and their local marketing channels that surfaced two major trends that simply can’t be ignored in 2023 planning. The report’s data indicates that marketing leaders are (finally) recognizing local marketing channels as a source of incremental rev
Edrington UK Selects Tiger Pistol for Brand Control and Advanced Analytics
Activation strategy connects ad performance and order volume with local social advertising for the international, multi-brand spirits company. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, has announced today a new partnership in the United Kingdom with Edrington UK, the sales, marketing and distribution b
