Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
Sanofi capitalizes on patient/pharmacy trust with national-to-local social campaigns run through independent pharmacy network
AUSTIN, TX — Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, announced today a partnership with Sanofi, a leading, globally-recognized healthcare company, to power its national-to-local social advertising programs.
This partnership enables Sanofi to continue to grow market share for key health and beauty products by launching highly-localized social campaigns from the Facebook Pages of the independent pharmacies where Sanofi products are sold.
According to Camila Hadad, Digital and Media Lead Region COPAC at Sanofi,
“Our partnership with Tiger Pistol uniquely facilitates a deeper connection to the independent pharmacies we rely on to sell our products and makes it easy to reach new customers at the community level through their local pharmacy. Tiger Pistol provides us with a real win-win value proposition.”
The environment is ripe for collaborative advertising between pharmaceutical brands and their pharmacy networks. According to new research from Columbia University, patient trust in pharmacies has hit a record high, with 80% of patients finding pharmacists to be a reliable source of health information.
“It’s truly a remarkable time for our companies to partner. More and more brands are realizing the rewards of national-to-local social advertising, especially with Meta’s growing focus and commitment to local business partners,” said Paul Elliott, CEO, Tiger Pistol. “By partnering with Tiger Pistol, Sanofi now has a powerful solution for scaling collaborative advertising with their partners, while gaining a deeper understanding of how customers interact with its network of independent pharmacies.”
For the initial program launch, Sanofi invited its local pharmacies in Costa Rica to participate in a collaborative advertising program by simply connecting their local Facebook Page via the Tiger Pistol Platform. Once partners were connected, the Sanofi marketing team deployed localized campaigns featuring the pharmacy and Sanofi’s product offer, directing consumers to their nearest local pharmacy for purchase. Tiger Pistol’s reporting dashboard allows Sanofi to see performance for each participating pharmacy and understand where demand is highest versus areas where they need to gain more ground. Sanofi’s partnership with Tiger Pistol has already identified massive advertising savings for the pharmaceutical brand.
“We’re thrilled with the initial results of our collaborative campaigns, which showed nearly a 70% decrease in cost of advertising over our past national campaigns,” said Hadad.
Sanofi’s partnership with Tiger Pistol demonstrates the power of collaboration between brand and partners to supercharge social advertising programs.
Learn how Tiger Pistol connects the power of your brand to partners in local communities. Check out our Brand Platform now!
Related Posts
Shrimp and Social Advertising: The Unlikely Connection
“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with collaborative social advertising at global scale? Metaphorically speaking – absolutely everything. The Tiger Pistol shrimp, just 5 cm full-grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete
Reward Your Dealers (and Your Brand) with Collaborative Advertising
Collaborative social advertising rewards dealers for their loyalty to your brand by empowering them with a high-performance medium to stay top of mind and increase credibility in their community, all while helping them retain known customers and drive preference for your brand and products. Help Your Dealers Keep Your Brand and Products Top of Mind [&hellip
Driving Franchisee Adoption for Local Advertising
We all know that presenting new solutions to your franchise board of fervently independent owners takes a certain finesse, not to mention bravery. But you’ve done your research and know that your solution will drive meaningful results. Make your pitch perfect by concentrating on the three “Ps” for program adoption success. Pitch Create a compelling [&hell
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that ensure real impact. Go from gut feel to scientifically-sound decision making with Tiger Pistol’s intelligent and actionable insights. Understanding how your campaigns perfor
