The Mystery of the Modern Shopper Covid changed consumer shopping habits, thus, accelerating the adoption of omni-channel behaviors. As consumers transition to the new normal, marketers are seeing a motley mix of purchase paths.  73% of US consumers changed stores,

New Capability Unlocks High-Performing Video Advertising Opportunities Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. “With this new capability, Tiger Pistol

With Facebook SMB ad spend continuing to grow year on year, social media has become an established channel in the SMB market. The unique qualities of social advertising present new challenges for digital agencies and service providers for SMBs, particularly