Industries >
Restaurant / Food Service

Support your franchisees with the local activation they need to build your brand, share offers, and launch new locations.

Tiger Pistol is the best social advertising platform for the restaurant and food service industries

Deliver More > Loyal Diners

Restaurant chains require effective, localized social advertising to drive business and build loyalty. Increase the frequency of customer visits by serving social ads at the right time and right place.

Tiger Pistol Platform image showing rrestaurant social ad publication and distribution at scale

Distribute and Publish

A single campaign template can be distributed to thousands of local stores or franchises effortlessly.

Multi-location restaurant local store and franchisee Facebook pages

Run Campaigns Locally

Campaigns run from existing local store or franchise Facebook Pages, delivering the performance benefits of localization.

Multi-location restaurant local store and franchisee Facebook pages
Tiger Pistol Platform image showing consumer products social ad audience selection and optimization

Make an Impact

Leverage brand targeting insights and audiences, overlaid with location-specific geo parameters to target local audiences.

Tiger Pistol is the best social advertising platform for the restaurant and food service industries

On-Brand Creative; Local Message

Campaign templates built with brand-approved creative and copy that is dynamically customized for the franchise or local store.

Tiger Pistol is the best social advertising platform for the restaurant and food service industries

Why Tiger Pistol for Restaurants or Food Service?

Tiger Pistol vs. Other Social Advertising Providers

Tiger Pistol

Other
Platforms

Publish ads via each franchise or store’s local page, with their unique location, business hours, and community information.

Ads targeted to each franchise or store’s sales area or territory.

Link campaigns to location-specific menus or online ordering systems.

Link campaigns to location-specific menus or online ordering systems.

Provide brand-approved assets and promotions, and allow restaurant owners to personalize their campaigns.

Share corporate loyalty and web traffic data to enhance local campaign targeting.

With support for ‘Offer Ads’, create coupon redemption campaigns for easy menu specials promotions.

Track success locally and in aggregate with easy roll-up reporting and individual dashboards for each location.

Facebook social ad variations based on reach, traffic, and offer objectives for restaurant

Base Campaigns on Local Stores’ or Franchisees’ Goals

  • Drive Awareness of Your Agent’s Listing
  • Drive Traffic to Your Agent’s Listing Webpage
  • Generate Leads Directly from Facebook and Instagram

Impact

35%

More Impressions for Location Campaigns Versus DMA Campaigns

30%

Lower CPM for Location Campaigns Versus DMA Campaigns

Localizing and Driving Impact with Data Insights for QSR Chain

A multi-location quick service restaurant was continuously looking for insights and performance advice to improve social advertising campaigns. The company was running multiple brand-level campaigns off the corporate Facebook Business Page, targeting by DMA across multiple locations.

35%

More Impressions for Location Campaigns Versus DMA Campaigns

30%

Lower CPM for Location Campaigns Versus DMA Campaigns

55%

Lower Cost Per Lead Than National Ads

20%

Lead to Sale Conversion Rate

150%

Increase in Page Fans

Keeping a Fresh Grocery Delivery Service On-Brand at Scale

A grocery store delivery service required a solution to maintain brand control while also empowering their network to market themselves locally. Past attempts to use Facebook led to inconsistent brand asset usage, the posting of off-brand content, and poor community management with high PR risk. The national marketing team didn’t have the resources in-house to manage all Pages on behalf of their franchisees, but didn’t want to go down the route of revoking an owner’s ability to market themselves on such an accessible and powerful tool.

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Ready to Deliver More?

See how your company can locally activate your social advertising at scale with Tiger Pistol.