Store-Level vs. DMA-Level Campaigns

A regional fried chicken franchise wanted to see whether local social campaigns were more effective than DMA-level campaigns in activating customers and facilitating immediate action. The franchise utilized Tiger Pistol’s platform to publish collaborative, store-level ads concurrently with¬† DMA-level campaigns. Spoiler alert: The location-level campaigns won out.

Collaborators:
Regional Fried Chicken Franchise + Local Franchisees
Collaborative Model:
Do It For Them
Industry:
Franchise
Date:
Categories:

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Tiger Pistol is a collaborative advertising platform that enables our clients to deploy optimized and scalable campaigns within minutes. By simplifying high-performance collaborative advertising for our clients and their partners, we help you achieve your most ambitious goals in customer acquisition and sales growth.