Performance Testing & Optimization
Discover assets that resonate with users then apply learnings to future social ad campaigns.
Continuously Improving Your Ads
Simple questions can be quite revealing. As a marketer, you want to continuously improve your ads. Tiger Pistol’s Collaborative Advertising Platform™ enables you to A, B, and even C test your ad elements, optimizing all along the way.
True A/B Testing
Having multiple testing focuses per campaign diminishes the ability to identify the successful variables. Tiger Pistol limits testing to one focus per campaign, enabling data to be interpreted effectively, without any subjectivity of performance.
Facebook campaign-level budget optimization will account for optimization of Audiences, enabling you to refine new audiences based on what you already know works.
Optimized Bidding Types
We use the most effective bidding type to drive performance at an ad variation level based on the customer’s objective:
- Drive traffic to my website
- Generate leads for my business
- Increase awareness in my local area
Auto-Adjusted Ad Spend
Location budget is spent on the most effective ad variation(s), thereby maximizing the potential for better results.
Based on performance for each individual campaign, ad variations that are underperforming are delivered less by Facebook, so that budget isn’t spent on variations that are deemed to be ineffective.