Tiger Pistol’s new eBook creates a blueprint for how brands can leverage collaboration with their local partners to drive better performance and deeper personalization with social campaigns.
Tiger Pistol, the leading collaborative advertising platform that delivers local activation at global scale, combines strategic thought with tactical practicality in its most recent eBook, “Is Your Social Advertising Plan Thinking Small Enough? Three paid social engagement models that drive localization and personalization.”
Through a 3-pronged approach called Activate, Collaborate, and Enable, the Tiger Pistol team illustrates how brands can collaborate with their channel partners to boost sales, awareness, and traffic to exponentially drive results around thousands of micro-campaigns. Tiger Pistol makes it simple to build a strategy with each approach broken down into its own section, complete with explanations, industry statistics, use cases and client results.
Among the critical areas addressed in “Is Your Social Advertising Plan Thinking Small Enough?” are how to:
- Activate the modern shopper by seamlessly allowing them to convert digitally or in-store
- Collaborate with complex channel partner networks
- Empower independent representatives beyond sharing assets for social media with effective social advertising that can be launched in under 5 minutes
“Scale and complexity barriers are no longer acceptable reasons to continue to offer lackluster solutions to local franchises, resellers, channel partners, or agents. Tiger Pistol, and other companies like us, are allowing marketers to innovate in local social at a level that has never been seen before,” said Donny Dye, SVP, Sales and Marketing at Tiger Pistol. “Collaboration is vital to this shift as modern local shoppers are now purchasing across every path from curbside pickup, delivery, directly from the brand, and, yes, definitely in store. These engagement models are critical to allow brands to have a local connection to where they sell their products and in turn a connection with their consumer. ”