A true global-to-local approach to social advertising relies on campaigns run from local Facebook Pages, increasing relevance with localization and driving foot traffic to your local stores or channel partners.
All of the benefits of this approach start with the proper set-up of your brand’s local Facebook Pages. Local Pages not only represent your brand at the community level, but they are a hub for highly relevant information for customers and prospects alike. Having well developed local Facebook Pages can help build your brand’s credibility and online presence.
Here are seven steps to set up a local Page for success.
- In order to create a Business Page, you must have a Facebook profile
- Once logged in, in the top right corner you will click “Create” and select “Page”
- It will ask you to name your Page
- It is recommended that you name it the name of your business because this is what will show when potential customers see your ads and posts
- This is difficult to change, so make sure you are confident in your Page name.
- Next you’ll describe your Page to help categorize your business. That way if someone is searching for online reviews and they type in “Insurance Agent,” your business can pop up!
- After that, you will fill out your business information so that users can locate or contact your business
- Fill this out completely so the user doesn’t have to leave your Page and can contact you directly
- Now give a face to your Facebook Page with a profile image
- Choose an image that is representative of your business, like a logo.
- We suggest a Profile Photo of 1000×1000 to ensure it displays crisply across all devices.
- If you are having events or would like to test profile images, you do have the option to set a temporary profile picture.
- Also keep in mind that in ads and posts, profile photos are cropped in a circle.
- Lastly you have the option to add a Cover Photo.
- It gives you the chance to add more creativity to your profile and can be updated whenever you choose.
- Cover photos are rectangular and dimensions of 820×360
Make sure to be active on your Facebook Page by posting photos, videos, and statuses about anything interesting happening in your business. If your Facebook Page is inactive, it runs the risk of being deactivated.
We also recommend utilizing other interesting features like events and reviews to help grow your following! Build relationships with customers, solve their problems and be a resource for them through your local Business Pages.
Once your local Pages are set up, you can unlock the wonderful world of best practice social advertising.
Learn how Tiger Pistol unlocks local activation at global scale for brands, resellers, and agencies. Request a Demo today!
Yanira Durant is a marketing specialist for Tiger Pistol. An Austin local with a passion for social advertising, Yanira strives to break through the noise in fun and creative ways. In her free time, she enjoys exploring the city, trying great queso, and managing her pug’s Instagram account.