Franchisee Marketing Made Simple
Intuitive, self-service advertising tools that help brands support their franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their unique locations.
Brand-Compliant, Paid Social Advertising Management
Through Tiger Pistol’s platform, brands build location-level campaign templates that enable franchisees to choose, customize, and launch social advertising without the fear of making platform errors or violating brand standards. In addition, our platform ensures greater security within your social program with advanced user management roles and permissions.
Tools to Match Your Franchisees’ Expertise
Tiger Pistol understands that no two franchise owners are the same. Whether they are a single proprietor, own hundreds of locations, or employ an agency, we offer the flexibility to ensure the tool fits. Our campaign library houses ads for immediate location needs to planned marketing initiatives, including recruitment, walk-in traffic, and promotional offers. In addition, our multi-location campaign editor centralizes all multi-location franchise owner campaigns into one library. Even funding is easy. Franchisees can fund individual store-level campaigns or pay in aggregate across specific locations they own.
Five Minutes & Done. An Intuitive Experience for Non-Marketers
Franchisees are busy people, they have little time for advertising and often lack the digital advertising expertise to execute a successful strategy. Tiger Pistol offers franchisees a non-marketer friendly platform to launch professionally-built social advertising for their stores in under five minutes.
See how your brand can balance flexibility and control through paid social advertising management for your franchisees. Request a demo now.
Understand Your Markets Like Never Before
With Tiger Pistol’s location-level reporting dashboards, franchisees can see exactly how their campaigns are performing with reporting that doesn’t get lost in the numbers. Franchise marketers can view brand-level reporting globally, region, group and even down to the individual location. Franchisee level reporting means more granular insights to make every franchisee’s campaign better. You’ll understand your program’s accomplishments and how to best optimize future campaigns, and your partners will understand how your investment made a difference specifically for them.
Fully Integrate Your Location Data with Tiger Pistol
Tiger Pistol offers full integrations with your listing management partner. This capability allows our platform to sync each franchise’s location details. For example, if you use Yext Pages, your partner can use the listed coupon in their campaigns. If a brand manager wants to launch a campaign highlighting locations with a playground, they simply select those locations. It is all right there on the platform waiting. In addition, SSO access support offers extra security and simple access.
- SSO access support
- API enabled for coupon integration
- Sync listings from YEXT
Accelerating Recruitment for Franchisees
An American Hair Salon Franchise partnered with Tiger Pistol to equip their franchisees with a self-serve social ad solution that enabled the franchisee to launch an on-brand recruitment ad in less than 5 minutes. The brand realized a 56% increase in CTR and a 66% lower cost per click when compared to the industry average for employment ads.
Managing Brand Without Micro-Managing Agencies
Tiger Pistol works with Wendy’s social team to create brand-approved templated campaigns that can be easily deployed through Wendy’s local agency teams or franchisees. On the flip side, local teams can now better collaborate with Wendy’s national team through Tiger Pistol’s Workflow Approval Engine, which enables agencies to submit local imagery and messaging for rapid brand approval, ensuring compliance.
To superpower Wendy’s local social ads, Tiger Pistol integrates its platform with Wendy’s Yext local listing profiles. This integration creates a single source of truth for local store data that can be automatically applied as ad overlays highlight unique restaurant attributes.