In an effort to provide more ways to support businesses within its community, Facebook announced it recently added a new way to help SMBs connect with their audiences by setting up gift cards through one of two partners.
“When you set up a digital gift card with one of our partners, people in your area will be able to discover it right on Facebook. When they click on your gift card, they’ll be able to purchase it online immediately.” – Boost with Facebook
In three easy steps, you can set up a gift card and have it discoverable via a new “Support Local Businesses” prompt within a user’s News Feed. To implement, SMBs need to first set up an account via Square or Kabbage, the two partners providing gift card support.
Facebook is also providing several recommendations to promote these gift cards sales.
- Create a Post – Facebook recommends creating a post and linking your gift card for easy access within your Page. They’re also promoting the use of premade gift card templates specifically for this content.
- Post a Story – Once your post is created, Facebook recommends posting a story to your Page to garner more awareness. Reach is important!
- Go Live – Facebook recommends trying a live session to not only promote your business but also call out your gift card promotion.
With more users online during this virus, it’s a great time to take advantage of advertising across social media platforms. Staying relevant, connected, and top-of-mind is key over the next several months.