Pawsitively Perfect: Unveiling the Unsung Heroes of Tiger Pistol
It’s time to celebrate the unsung heroes of our company, those hidden staff members who bring us joy, comfort, and plenty of adorable moments throughout the day. No, we’re not talking about secret agents or invisible colleagues— we’re talking about our beloved pets! We know that sometimes, amidst all the hard work and deadlines, […
Tapping into Sports Fans: Connecting Brackets to Bars through Local Social Advertising
For local pubs and restaurants, the roar of an enthusiastic crowd is more than just mere ambiance; it’s the hallmark of a successful business model. A recent survey by CGA by NIQ and Sky Business in Great Britain, revealed that more than two-thirds (68%) of these establishment owners agree that their revenue increases when they […]
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
The Evolving Landscape of Social Media: Trends Redefining the Industry
The social web is undergoing a major shift. Centralized apps like Reddit and Twitter are losing users due to factors that include the rise of misinformation and harassment on centralized platforms, as well as the growing desire for privacy and security. (Let’s not forget each of these platforms has increased friction in the user’s […]
Threads: The Explosive Launch of Meta’s Text-based Conversation Platform
Threads, a new text-based conversation platform developed by Meta, launched this past Wednesday evening and saw an adoption explosion. Within 24 hours, the app attracted more than 50 million users and shows no signs of slowing. Threads is a separate application, yet tightly integrated with Instagram. This integration facilitates adoption by leveraging users’
Decentralized Social Networks: Advantages for Brands
Traditional centralized social networks have dominated our digital lives, but a disruptive force is emerging—one that offers unprecedented advantages. With Meta’s introduction of its new social platform, Threads, and its impending move to the decentralized networking protocol ActivityPub, brands are forced to reconsider the status quo. Decentralized social
Rekindling Connections and Igniting Collaboration: Tiger Pistol Team Unites in Cleveland
The Tiger Pistol team came together for the first time since the Covid-19 pandemic for 3 days of strategic and spirited planning. Not only was this a great chance for team members to get together and collaborate, but this opportunity also allowed team members to bond and get to know each other better. Having employees […]
Meta’s Performance 5 Framework: Campaign Measurement
Meta’s Performance 5 Framework highlights five essential best practices for effective advertising on its platforms. In the sixth installment of the series, we explore recommendation number five: Assess the success of your campaign using conversion lift, A/B testing, and marketing mix modeling. Employing conversion lift measures, marketing mix modeling, an
Meta’s Performance 5 Framework: Enhance Campaign Performance and Measurement with the Conversions API
Meta’s Performance 5 Framework provides five exemplary best practices that dramatically boost ad performance on its platform. In this fifth article of our series, we’re covering the recommendation: Harness the Power of the Conversions API to Enhance Campaign Performance and Measurement. What is the Conversions API? The Conversions API (CAPI) empowers ad
Meta’s Performance 5 Framework: Getting Personal with Scale
Meta’s Performance 5 Framework calls out five high-impact best practices for advertising across its properties. The fourth installment of this series dives into recommendation number three: Differentiate your creative by audience. The “spray & pray” approach to marketing has become obsolete. Astute marketers are honing their advertising strategi
