Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts. &
Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While
Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
How Digital Advertising Balances Compliance and Collaboration for Highly Regulated Products
For some industries digital advertising is just as, if not more complicated than traditional. Particularly those in highly-regulated industries with lots of rules on how and what information is presented, or industries with unseen products that aren’t sold on consumer-facing storefronts or shelves. For example, we recently worked with a brand that s
What Partners Need to Address Meta’s Video-First Algorithm Changes
Maintaining a presence on social media can often feel like a moving target for businesses, especially when it comes to organic content. Followers can be fleeting and algorithms can change. As early as 2010, when Meta first changed how their algorithm would privilege organic content from Business Pages, businesses have bemoaned their dips in organic […]
The Mayer of Strategy: Deploying Micro Campaigns at Scale to Address Different Customer Segments
Chris Mayer serves as Senior Solutions Engineer at Tiger Pistol. His series, Mayer of Strategy, examines social advertising strategies that depart from the traditional digital marketing linear funnel approach. Chris outlines methods for both decentralized and centralized frameworks, in which product messaging is negotiated through different stakeholders –
Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy list of
3 Reasons Marketers Are Collaborating More With Their Local Partners Than Ever
Your network of locations and channel partners represent an enormous opportunity for exponential revenue, but historically, brands have taken the easy road of marketing directly to consumers. Not surprising, as most agencies and tech solutions gear toward direct sales. Times have changed. Digital transformation in local markets has accelerated with consumers ex
Collaboration in the Metaverse
There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]
Empower Your Partners with Video Advertising
Video remains one of the most effective ways to grow revenue, increase consumer engagement, and facilitate immediate action. Marketers who use video advertising experience 49% faster revenue growth than marketers who do not use video advertising. Impact BnD reports 75% of Instagram users taking action after viewing a video ad, and of that 75%, 72% […]
