Infographic: 2 Ways Brands Can Localize & Personalize Meta Advertising
Localizing your Facebook and Instagram ads is crucial for reaching your target audience more effectively, building trust and credibility with potential customers, and ultimately driving more conversions and revenue for your business. Despite the desire to localize, there is much confusion surrounding the best approach. To set the record straight, we have create
Unleashing Small Business Growth: How SMB Marketing Resellers Can Maximize Upsell Opportunities and Client Retention
A recent article from Street Fight Magazine revealed a compelling trend: 53% of small business owners have ambitious plans to revamp their websites in 2023. With an average investment exceeding $2,400 per business, these small businesses are making a considerable financial commitment to enhance their online presence. What’s more, a staggering 36% of these
Conquer OND: Crush Your Competition and Drive Lasting Impact with this Unparalleled Beverage Advertising Strategy
The buzz of the alcoholic beverage high season is just around the corner, with October, November, and December (OND) marking the peak of sales. During these three months, securing prime shelf space, drink list placements, and wine menu appearances is crucial. Gone are the days of relying solely on brand-level campaigns and distributing printed collateral
The Untapped Potential of Social Advertising for Beverage Brands
A beverage brand’s success is directly tied to the success of its channel partners. Your brand may be strong, but it’s your channel partners who ultimately drive sales and help reach your target audience. That’s why it’s crucial to prioritize building strong relationships with your channel partners and supporting them in every way possible.
Supercharging Your Local Partners: Social Advertising Strategies for Targeted Market Growth
Local partners, such as channel partners, agents, franchisees, dealers, or distributors, can serve as valuable conduits to link shoppers from national and regional brand awareness to specific points of purchase. In highly competitive markets, leveraging localized Facebook and Instagram advertising through local partners can be a highly effective strategy for br
How SMB Resellers and Agencies Can Drive Recurring Revenue and Customer Retention with Subscription-Based Social Advertising
SMB marketing services resellers and agencies are challenged with creating predictable recurring revenue that is efficiently executed while bringing ongoing value to customers. Offering subscription programs drive value by providing a predictable revenue stream that creates upselling and cross-selling opportunities. Due to their ongoing nature, brand awareness,
From Compliance to Campaign Execution: Why Local Social Advertising at Scale Requires Specialized Expertise
Effective Facebook and Instagram advertising at scale requires specialized expertise to ensure campaigns are developed and executed in a way that maximizes results. When evaluating a social AdTech partner, make sure they can speak in-depth about how their team and tools address the following areas of importance. Meta’s Constantly Changing Landscape Meta is ev
Galactic Hot Takes: Tiger Pistol Employees Sound Off on Star Wars Debates
In honor of Star Wars Day, we took a detour from the regular work routine to clash lightsabers over epic Star Wars conundrums. Check out our “May the 4th” infographic, a testament to our love for all things Star Wars. It is a fun peek into the diverse opinions of our Tiger Pistol stars. May […]
Navigating Rebranding Challenges: How to Get Channel Partners on Board
Rebranding isn’t a spur-of-the-moment decision – it’s the result of months of planning, strategizing, and creative brainstorming. Marketers invest anywhere from 12 to 18 months in crafting a new brand identity that reflects their company’s values, resonates with their audience, and sets them apart from the competition. But successful rebrand
3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training & In
