Facebook Stats Marketers Need to Know in 2021

Facebook is the #1 social platform in the world. Its reach is unparalleled when it comes to activating consumers at scale. Whether you’re a global brand or a small business, advertising on Facebook properties should be essential in your digital marketing strategy. Not convinced? You will be. Consider these stats.

A True Global Network

1 in 3 people globally visit Facebook properties daily (Facebook, Instagram, Messenger, WhatsApp, Marketplace). With 320 million active Facebook users, India has the largest country-wide base in the world. The United States has the second largest user base at 190 million users which nearly accounts for 60% of the entire US population. 


Facebook Usage

A recent report from Data Reportal found that users spend an average of 19.5 hours on Facebook each month. The same report showed that 98.3% of Facebook users chose to use a mobile device over a desktop when engaging with the social media app.


Local Activation

With Facebook reaching nearly 2.8 billion monthly active users on average, it remains the largest social media platform in the world. Moreover, it’s vital for brands to delegate their ad dollars on Facebook with national and local social campaigns, especially when ⅔ of Facebook users visit a local business page at least once every week.

Now there are more than 200 million small businesses worldwide using the Facebook Family of Apps in some capacity to market their business. The numbers make it clear that an ecommerce presence on social channels is key to reaching your customers where they want to shop.


Facebook Ads Deliver Highest ROI

Hubspot reported that Facebook ads deliver the highest return on investment (ROI) among all paid advertising channels. This finding only gives brands and partners more of a reason to integrate or ramp up their social presence on Facebook.


Social Shopping

Facebook and its family of social media apps allow users to discover products and now even buy them through these platforms. More than 4 in 5 consumers like to shop on social media and more than 2 in 3 shoppers have made purchases through Facebook. 

With 56.1 million buyers, Facebook has become the #1 social commerce platform in the United States. Facebook Marketplace has become many people’s go-to site for purchasing housewares to cars. Therefore, it is no surprise that Marketplace receives over 1 billion visits each month. In addition, since their launch in May 2020, Facebook and Instagram Shops retain 300 million plus monthly visitors


Video Ads Drive Most Ad Clicks

According to DataBox, videos drive the most ad clicks on Facebook. In some cases, using videos can double your engagement rate. More specifically, Statista found that video posts get an engagement rate of 6.15%, whereas status-type posts get only 1.38%.


If you should take anything away from this list it’s that Facebook is not going anywhere any time soon, so leverage the platform to your advantage now. Check out The Case for Brands to Implement a Local Social Advertising Program to learn how to make the most of Facebook’s community-driven focus.

How to Empower your Franchisees with Brand-Safe, High-Performing Collaborative Advertising Tools

The Enable Engagement Model: Effective Advertising, Easily Executed

As a marketer responsible for providing your partners with effective advertising tools, you likely struggle with:

  • Ensuring partners create relevant, compelling messages for their local audiences while maintaining control of the voice of the brand 
  • Motivating your partners to focus on marketing, especially when their budgets are limited
  • Avoiding marketing overlap among partners in densely populated territories
  • Providing marketing tactics that allow your partners to understand what they are achieving
  • Building trust with your partners while also building your brand

Leveraging a brand correctly is critical to the success of every interdependently-owned or franchised partner. Unfortunately, many brands’ messaging and resources get lost in translation. The Enable Engagement Model allows brands to give their partners the right social advertising tools, at scale, so both parties can make the most out of their advertising commitments.

  • 65% of partners say that marketing enablement is the number one thing they want from brands.
  • 65% of partners have poor content quality or simply can’t find the content.

In this model, the brand creates campaign templates that allow partners to customize with their local knowledge of what resonates in their region. Partners build their ads in less than 5 minutes, editing copy according to brand-set parameters and selecting images or video assets from a brand-provided library. Local partners aren’t marketing experts. They’re time-strapped humans who know how to run their business. The Enable Engagement Model was created to save time with smart social advertising automation, so partners have time to easily launch campaigns, handle their business operations, and make it to their child’s evening soccer game. 

  • After seeing co-marketed campaigns, 68% of consumers are able to make buying decisions before even speaking to sales representatives. 
  • Brand partnerships that leverage digital channels see 4X the pipeline of non-digital partnerships. 

With hyper-local partner location targeting, you can easily avoid marketing overlap among partners in densely populated territories. Because the ads run from the individual location’s Facebook Page, brands can achieve a level of granularity, even at scale. For a QSR franchise brand, this could mean individual franchises could choose between two corporate offers, say 2 for 1 cheeseburgers or any size soda for the price of a small, without overlap as ads could target only X blocks or X miles from the location. This model simplifies the complexity of Facebook and Instagram advertising, as brands can securely share first-party data with their partners by pre-establishing audience and targeting for each location.

Data Driven Success

This collaborative approach challenges what’s possible and what should be expected from investments. With automatic campaign reporting, brands can empower their channel partners with access to performance metrics of their campaign and gain understanding of their customers through local, regional, and global dashboards. Both brands and channel partners can assess what is working and what isn’t. In turn, your brand can use these data insights to inform and amplify your national branding efforts and build better audiences.

Embracing your channel partner’s local knowledge is the perfect stepping stone to building a line of trust with your channel partners. Value creation between your brand and channel partners will produce campaigns with relevant, localized messaging that doesn’t risk your brand’s voice. Plus with brand-controlled templates, channel partners do not have to worry about breaking any Facebook compliance policies.

The Enable Engagement Model in Action

A Fortune 500 real estate services provider enabled their agents to promote their listings on Facebook and Instagram with auto-configured, high-performing campaigns, empowering their agents to localize campaigns at scale. The results were exceptional, nearly half a million leads were generated, over seven million click throughs to agent websites and over 21,000 Facebook and Instagram campaigns were launched at scale. In addition, lead campaigns were 55% more cost effective and traffic campaigns were 68% more cost effective than the industry benchmark. 

With the Enable Engagement Model, empower your franchisees with brand-safe, high-performing advertising tools. Request a demo with Tiger Pistol today

Tiger Pistol Named to Inc. 5000 List for Second Straight Year

Honored As One of America’s Fastest Growing Companies with Three-Year Revenue Growth of 94%

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative social advertising platform that delivers local activation at global scale, is ranked No. 3614 on its Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. 

“We are honored to once again be recognized as one of the fastest growing private companies in the country, and in the top 300 companies in the advertising and marketing space,” said Paul Elliott, CEO, Tiger Pistol. “I am incredibly proud of our team’s accomplishments. During a time when the economy as a whole only grew 15 percent, Tiger Pistol’s commitment to innovation and clients continues to fuel strong growth and ongoing client loyalty. We partner with our clients in 22 global markets and we will launch more than 500,000 campaigns globally this year.” 

Donny Dye, Tiger Pistol’s Senior Vice President of Sales and Marketing, attributes the company’s success to its ongoing focus on strengthening our product offerings and expanding into new industry verticals and emerging markets.

“Too many times, marketers are told that collaborating with their channel partners is too complex or even impossible. This could not be further from the truth. Not only is this collaboration the core of the Tiger Pistol platform, but we believe it is vital for engaging today’s consumers who are now purchasing via curbside pickup, in-store, delivery, and directly from the brand,” said Dye. “Tiger Pistol has a singular focus  of empowering brands to connect with their local partners while allowing consumers to purchase any way they want. There is simply no replacement for this level of collaboration, and the results speak for themselves.”

Not only have the companies on the 2021 Inc. 5000 been competitive within their markets, but the list also proved especially resilient and flexible given 2020’s unprecedented challenges. Complete results, including Tiger Pistol’s company profile, can be found at https://www.inc.com/profile/tiger-pistol.

About Inc. 5000

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. For more information on the Inc. 5000 Conference, visit http://conference.inc.com/.

How Collaborative Social Ads Reactivate the Local Market

Mutual Collaboration Engagement Model: Local Customization

At the heart of collaborative advertising is the belief that brands and partners working together creates a result that neither could attain on their own. Nowhere is this more evident than through local customization, or as we call it, Mutual Collaboration.

For many channel partners, effective advertising feels like a foreign language, especially when they attempt more complex approaches such as social advertising. While the majority of them are planning to invest in social advertising, they find the path to effectiveness to be unclear, and usually without a guide. Consider the stats below:

Source: BrandMuscle

Channel partners are seeking the very expertise that brands leverage every day. In fact, many brand marketers attempt to solve this challenge through providing creative assets and instructions to assist their partners in social marketing, but when those same marketers review how these resources are used, they find their partners are using the components incorrectly. Instagram images are found in Facebook ads, copy has been edited, and best practices are missing. Partners need more direction than simply being handed the ingredients to great advertising. Just as eggs and flour require a chef to become a delicious cake, great copy, imagery, and audience data require a talented marketer assisting the local expert to become revenue. 

Collaborating on Social Media 

It is becoming more evident that social advertising has been a missed opportunity for brands to better leverage the strengths of their distribution channels. With 75% of sales occurring indirectly, brands constantly compete to stand out from the rest of the shelf. This battle extends to driving preference over competitors in cases where a retailer chooses only one brand to offer its consumers.

Collaborating on social advertising is the perfect way to combine a brand’s power and marketing resources with the local business’s knowledge and reputation. The brand gains strategic control of the messaging and tone of how their brand is presented. Simply stated, brands that offer collaborative social advertising solutions to their network of channel partners create a competitive edge for both the brand and the partner.

Anatomy of a Mutual Collaborative Ad 

A templated publishing workflow allows brand and agency teams to design campaign concepts that automatically localize and deploy to the appropriate partners while maintaining brand integrity at a global scale. These templates should afford flexibility, ranging from complete brand control with dynamic localization, to partial brand-control, where partners can select and enhance brand-provided creative with local dialect, events, points of interest, or offers for increased localization and personalization.

Better Together

    Brand’s Benefit By: 

  • Accelerate customer acquisition through advertising that resonates locally 
  • Increase down-funnel product sales/consumption
  • Deliver greater advertising spend efficiency through micro-budget campaigns 
  • Improve partner performance, brand preference, and loyalty
  • Maintain brand quality and control 

    Partner’s Benefit By:  

  • Receive powerful brand-level tools that would otherwise be out of reach
  • Save time and avoid costly mistakes
  • Utilize high quality brand creative that elevates their local presence 
  • Gain access to brand funded programs and/or co-op options
  • Obtain direct access to performance reporting and leads

The Collaborative Engagement Model in Practice

An international beauty brand engaged Tiger Pistol for supplier funded collaborative social campaigns, which would run from individual salon Facebook and Instagram Business Pages, when salons purchased a certain level of the brand’s product. Value creation between the brand and their network of salons helped to improve partner satisfaction, plus participating salons saw a 22% increase in product sales compared to the 1% growth from non-participating salons. 

A Global Fortune 500 beverage company partnered with Tiger Pistol to help with their COVID-19 revitalization strategy to support their global network of bars and independent retailers during the uncertain time. With the Tiger Pistol platform, the brand could build and distribute 1000s of dynamically localized campaigns at a global scale in minutes, driving foot traffic and sales for local bars and retailers in addition to brand awareness. The brand’s channel partners saw exceptional results in a matter of weeks, a 20% uplift in orders and a customer return on ad spend nearly 8x. 

With the Mutual Collaboration Model, reactivate the local market and connect your brand to where shoppers buy your product. Request your demo today!

How to Activate the Modern Buyer Through Collaboration

Multi-Path Activation Engagement Model: Instant On, Transaction-Level Targeting

If you’re a marketer responsible for driving brand sales through traditional retailers, or managing complex pricing, market, or channel strategies, you already know that Covid-19 changed consumer shopping habits.

  • 73% of US consumers changed stores, brands, or the way they shop.
  • 46% of shoppers tried digital purchases for the first time. Of those, half plan to continue post-pandemic.
  • 61% of consumers are “ready to go” with returning to normal pre-pandemic behavior.
  • Buy Online, Pickup In-Store (BOPIS) usage has grown by nearly 500% due to the pandemic. 

Shoppers learned some new tricks during the pandemic. As this new normal emerges, shifts in purchasing paths have splintered.

The biggest problem? No one knows which channel individual shoppers will choose: In-store, BOPIS (Buy Online Pick up in Store), Delivery, D2C.

Activating the Modern Buyer Through Collaboration 

Options for traditional retailer collaboration are highly limited. In many cases, a brand’s story is buried either among other promotions or reliant solely on in-store experiences. The Multi-Path Activation Engagement model removes the noise with advertising that targets each audience at the individual retail level, from large chains to small family-owned locations. In addition, it offers shoppers multiple ways to transact, addressing them with their preferred shopping method.

Collapse the Shopping Funnel Through Activation

Multi-Path Activation enables a brand to connect shoppers to where they can buy brand products in the method they choose. Where a national campaign targets overall brand awareness objectives of e-commerce initiatives, a collaborative campaign drives sales-focused metrics in a channel that has top of funnel reach. In other words, the Multi-Path Activation model collapses the shopper funnel by combining multiple touch points. These ads energize existing retail marketing campaigns with digital advertising, allowing brands to launch and optimize store level campaigns with multiple conversion paths, in-store, pickup, delivery, and click to cart.

Anatomy of a Multi-Path Activation Engagement Model Ad

Build A Strategy That Reflects New Shopping Habits

As a marketer, you need to understand how shoppers purchase by geography and by partner. The Multi-Path Activation Engagement Model lets you test and define the best mix to match your shopper’s preference. Multi-Path Activation expands the marketing strategy beyond the end cap, and allows shoppers to respond to shopper marketing campaigns even if they purchase via curbside pickup or a concierge delivery service. Brands stand out from their competition by advertising that they are sold at major retailers.

Local campaigns allow your brand to focus on specific initiatives or needs, such as new product launches or under-performing campaigns. Your brand can leverage what matters at a much more granular level. Targeted communication in micro-markets activates both increased and consistent engagement. By connecting to individual single locations, ads are more relevant to the community, and these campaigns are rewarded with higher conversions and Facebook’s relevancy discount.

Multi-Path Activation Engagement Model in Practice

A United States beverage company ran hyper-localized Facebook and Instagram social advertising campaigns with the added capability of geo-fencing to specific key markets. This meant that consumers would see ads that upon click-through would always be presented with a controlled set of different retailers they could immediately purchase from. This helped to remove friction and provide a quicker path to purchase for consumers. This method was 50% cheaper than the national advertising benchmark, plus the CTR increased by 40% and 80% of clicks resulted in store locator searches.

A Global Fortune 500 beverage corporation engaged Tiger Pistol to run hyper-localized, geo-targeted campaigns at scale to encourage top of mind recall of vending machines to increase sales. With collaborative social advertisements, the company saw a 22% uplift in net contribution from vending machine sales, helping reverse the downward trend of vending. Their campaigns received 1.3 million impressions activating 500,000 users. 

With the Multi-Path Activation Model, engage the new shopper and improve customer experience with a simple shortcut to the purchasing journey. Request a demo today!

Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. 

“Tiger Pistol’s continual commitment to advertising  innovation has resulted in another year of strong  growth and ongoing client loyalty.” said Paul Elliott, Tiger Pistol CEO. “We are truly humbled to be acknowledged alongside such world class, high growth companies. Recognition on this list for the second consecutive year not only validates our category leadership, but more importantly, speaks to the commitment, focus, and quality of our team during a challenging year.”

The companies on this list show stunning rates of growth across all industries in Texas. Between 2017 and 2019, these 250 private companies had an average growth rate of 210 percent and, in 2019 alone, they employed more than 44,000 people and added more than $9 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, and Austin—brought in the highest revenue overall.

Complete results of the Inc. 5000 Regionals: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at the Inc. 5000 Regionals: Texas website

“This list proves the power of companies in Texas no matter the industry,” says Inc.editor-in-chief Scott Omelianuk. “The impressive revenues rates prove the insight and diligence of CEOs and that these businesses are here to stay.”

To learn more about  how Tiger Pistol delivers high-efficiency and extreme performance at a global scale for brands and their channel partners, contact us today. 

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Tiger Pistol is the Most Awarded and Recognized Social Media Platform of 2020

Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is the most awarded and recognized social media platform of 2020. 

In the span of 12 months, Tiger Pistol was recognized by Digiday as the Best Social Media Marketing Platform – twice, by Street Fight for Best Social Media Campaign, by Localogy as Best Localized Marketing Campaign, by AdExchanger for Best Social Media Campaign, and by the U.S. Social Media Awards for Best use of Facebook/Instagram and the Innovation Award.   Additionally, Tiger Pistol took second place in the Franchise Innovation Awards. The company was also named a finalist for three Shorty Awards for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products; a finalist for two Digiday Media Awards for Best B2B Brand Partnership and Most Original Use of Social, a finalist in the U.S. Social Media Awards for Best Use of Paid Social, Best Social Media Campaign, and Best Strategic Use of Social Media, and rated Highly Commended by the Drum Social Buzz Awards for Best Retail/eCommerce Campaign/Strategy.  

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO. “We want to help our clients grow. We’re highly competitive and fearless. You’ve got to be bold when you’re competing in a highly dynamic marketplace. We like to say we can accomplish the things that everyone else says ‘no’ to – what’s assumed to be too big or too scary or simply can’t be done. These are the challenges that propel us forward with great success.” 

See how the award-winning Tiger Pistol Platform can unlock local activation at global scale for your business.  Request a demo today!

Tiger Pistol’s Top Social Advertising Blogs of 2020

Despite all the changes 2020 brought, Tiger Pistol’s innovative strategies and powerful insights remained consistent. Lucky for you, we’ve rounded up Tiger Pistol’s top blog posts of the year featuring advice from our brilliant social advertising experts to help you start your new year off right! 

Checklist: Avoiding the Common Pitfalls That Can Cause Your Facebook Ad to Underperform. Are Your Facebook Ads Underperforming? Tiger Pistol’s Yanira Durant explains why and how your business can help it. Find Yanira’s checklist for success here!

Using Your Corporate Data to Benefit Local Partners (and Vice-Versa!). Sharing is more than caring; Kira Rodarte discusses why sharing corporate data can benefit your local partners. Learn how your business can reap the robust benefits of Tiger Pistol’s global-to-local advertising approach!

Increase Local Food and Product Delivery Orders with Facebook Ads. Pandemic or no pandemic, people always need to eat! Discover how your business can utilize Tiger Pistol’s hyper-targeted advertising approach to increase orders and sales from solutions engineer, Chris Mayer. 

Posting and Advertising During Quarantine: 50 Small Business Social Tips for 50 Industries. During COVID-19, media oversaturation increased heavily which made it more difficult for small businesses and brands to stand out. Fortunately, we put together a list of 50 social tips to help your small business thrive during COVID times.

How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs. Want to know how your brand can increase its relevance and significantly save on media spend? Understand the power of local advertising from Chris Mayer.

Beyond Store Visits: Better Objectives for Current Times. Tiger Pistol’s Chris Mayer offers his expertise on how brands can utilize Facebook’s toolbox of advertising strategies to increase their growth and innovation. Read More.

On-Demand Webinar: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World. Learn about the benefits of localized advertising from Anheuser-Busch InBev’s experience. Read the recap here!

On-Demand Webinar: The Critical Role of Local Social Advertising in Economic Recovery. Did you know that local social advertising is critical to your brand’s economic recovery? Learn why from Casey Zaffin.

Best Practices for Facebook Audiences: Part 1 – Creating Audiences. Unsure of how to best utilize Facebook audiences? Laura Kraay has got you covered with an all-inclusive 3-Part guide. If you’ve been asking questions about audience size, detail targeting, or Facebook custom and lookalike audiences, check out part 1 for everything you need to know to create audiences.

How Best to Use Facebook’s Conversions Objective for Financial Services. Unlock the potential for your financial brand by using Facebook’s conversations objective to scale your campaigns locally. Want to learn more, check out Analissa Moreno’s article.

Unpacking Facebook’s New “Leads Center”.  What is Facebook’s new “Leads Center” all about? Tiger Pistol’s Chris Mayer imparts a detailed yet accessible guide to comprehending Facebook’s new feature. Learn how to leverage Facebook’s new tool for your brand. 

Should I Stop Worrying So Much About Facebook Placements? Blake Simpson offers a compelling argument for why social advertisers should use Facebook’s Automatic Placement option. Understand the power of Automatic Placement!

What’s the Right Amount of Local for my Brand? Going local looks different for everyone. Tiger Pistol’s Chris Mayer illuminates the various pathways for businesses to efficiently transition to a local social advertising strategy. Discover what going local looks like for you.

iOS 14 and Privacy: What it Means for Advertisers. What is the real impact for targeted digital advertising? Tiger Pistol’s Bob Govia explains the implications of Apple’s new iOS 14 software on social advertising. Learn more.

Thanks for reading the Tiger Pistol Blog this year! See you with more insightful content in 2021. Want to learn more about Tiger Pistol? Contact Us Today!

 

Oh What A Year: Rounding Out Tiger Pistol’s 2020 Successes

Needless to say 2020 was a strange year. Yet it brought an invaluable opportunity to redefine, reevaluate, and reinvest. Tiger Pistol did not take this opportunity for granted. At that, 2020 has been quite a monumental year for Tiger Pistol and its growth. 

Following the nationwide lockdowns in early March, Inc. Magazine released their annual Inc. 5000 list which evaluates 250 private companies based in Texas. Tiger Pistol was named No. 59 overall and came in the top 5 for advertising and marketing companies. Tiger Pistol’s innovative, one of a kind platform has allowed for their exponential growth and recognition in the industry. 

In April, when normalcy seemed to be a fleeting notion, the Tiger Pistol team found ways to incorporate fun activities in their daily routine. At Tiger Pistol, we value the strong community culture we have built over the years, so staying connected and positive during quarantine was a big priority for everyone. For instance, “Quaran-Tini” virtual happy hours gave team members something exciting to look forward to. Additionally, we created a channel on Slack called #social-distancing-together which allowed the team to build stronger bonds by sharing encouragement, positivity, and laughter.     

July was huge for Tiger Pistol, with a new office opened in Cleveland, Ohio! Open during a global pandemic, how do you do that? The team employed creative thinking to develop innovative strategies that followed COVID-19 guidelines to safely open the space. Tiger Pistol was very glad that their new office would bring 25 job opportunities to Cleveland during a time of uncertainty for many. 

In August, Inc. Magazine’s 5000 (nationwide) list ranked Tiger Pistol No. 1425 with a three-year revenue growth of 311.4%.  It is an honor for us to be named one of the nation’s fastest-growing private companies. 

A milestone for the books: Tiger Pistol surpasses 1,000,000 social advertising campaigns in October! This achievement reaffirms the success of Tiger Pistol’s platform and its capabilities for consumers, prospects, and stakeholders.

“Surpassing one million published campaigns speaks to the scale and marketplace leadership  of the Tiger Pistol platform,” said Paul Elliott, CEO. Tiger Pistol remains the largest third-party publisher of local social advertising. 

More recently, Tiger Pistol was named the most awarded and recognized social media platform of 2020.

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO.

We are looking forward to what’s ahead for us in the new year!

Unlock your brand’s potential in 2021 by using Tiger Pistol’s award-winning platform for your brand strategy. Request a demo today!

Best Practices for B2B Social Advertising on Facebook and Instagram

So you want to run social ads, but you’re not sure that Facebook and Instagram are the right channels for your business. With the right approach, B2B social advertising on Facebook and Instagram can produce impactful results, especially for the telecommunications, hospitality, technology, or home services industries.

Let’s unpack everything you need to consider to create a best practice B2B social ad on Facebook and Instagram. 

Objective

First think about what your objective is for your advertisement. What are your company’s goals for B2B advertising? Understanding your objective will help guide you through the rest of the process. At Tiger Pistol, we recommend Traffic and Lead Generation objectives to get the most out of your B2B campaigns. 

Traffic campaigns are valuable because they make it easier for consumers to find information by directing them to the business’ landing page or website. Plus, traffic campaigns can even match your services to specific industry profiles. 

Lead generation campaigns give you a greater level of insight with customized questions to help confirm the customer is interested in your services. For example:

        • “What services are you interested in?” 
        • “What is your current solution?” 
        • “What is your budget?” 
        • “Why are you interested in changing services?”

An added convenience to lead forms is that the question submissions can integrate directly to your CRM. To encourage lead form completion, Tiger Pistol recommends that businesses provide users with an incentive, such as a discount code or detailed information about the service.

Audiences

Facebook Pixel 

Don’t forget the power of the Facebook Pixel! When it comes to defining target audiences for your business or services, simply implement the Facebook Pixel across your specific landing pages or web pages that focus on the B2B side of your business. This gives you the ability to create lookalike audiences that resonate with your goals from those consumers already visiting your site. 

Targeting is a time efficient method to define your audience. Targeting can help uncover new audiences by looking at users actions with lead ads. By utilizing the data from the Pixel activity,  your customer list, and ad engagement, you can create custom audiences. 

For strategic targeting, employ a local ads strategy in which ads are published around each distribution branch and targeting businesses within each territory. 

Targeting

Copy, Media, and CTA

Presentation is everything because it serves as a reflection of your business and its core values. In order to generate an effective creative, Tiger Pistol suggests using professional and trustworthy material. 

Demonstrate the value of your service in your creative, as it is an opportunity to show users how your service will benefit them. Including images and videos that are relevant to your goal will allow you to effectively showcase the industry you are trying to reach. 

Visuals alone are not enough, remember to incorporate messaging in your copy aimed toward the right stakeholder and their goals. This will bring stronger clarity to who you are trying to reach. For instance, “Want Faster Office Internet?” is relevant to an Office Manager, but not to a Marketing Director.  Once again consider your goal and target audience when crafting your message. 

To build rapport with your audience, simply use CTA buttons like “Contact Us”, “Sign Up” and “Learn More” to start the conversation. 

Final Tips

Here are some additional suggestions from Tiger Pistol about how to effectively employ B2B Social Advertising on Facebook and Instagram. Using advanced ad scheduling can be advantageous to increase the overall performance of your ad. Also, Tiger Pistol recommends scheduling your ads to run when potential customers will be in the office for greater exposure. Lastly,  running A/B Test audiences on your creative can reveal what yields the strongest results for your business. 

Interested in discussing B2B social advertising for your brand? Contact us today!