Tiger Pistol Hires SVP of Talent and Enablement

Kierston Vaughn Tapped to Develop and Manage Scalable Structure for Corporate Culture and Talent Enablement

Tiger Pistol, the only social advertising platform that delivers local activation at a global scale, recently formalized the hiring of Kierston Vaughn as SVP of Talent and Enablement. Vaughn began working with Tiger Pistol in April of 2019 as a talent consultant.

“Kierston has been extremely dedicated to creating an environment that is based on the principles of a growth mindset, exciting and empowering team members to achieve new heights, breaking new boundaries with our clients, one another, and ourselves,” said Paul Elliott, CEO, Tiger Pistol. “Kierston encourages team members to develop and lead new initiatives and use their natural talents to contribute to company culture, content, product innovation, and client success. She brings a wealth of experience in high growth companies, both small and large, making her a perfect fit to lead our innovative company culture.”

A dynamic talent executive with a background in the consulting and digital marketing industries, Vaughn holds more than 20 years experience in helping companies build thriving cultures through growth and process change. Having previously worked for companies like Accenture, Rosetta, Razorfish Global, Kalibrate, and Robots & Pencils, her approach to talent is founded in a deep understanding of service industry business models in a global context. She excels at building cultures that enable teams and individuals to deliver their best for client satisfaction. Vaughn will continue to enhance Tiger Pistol’s recruitment and engagement efforts to ensure an architecture that aligns talent and experience with the company’s aggressive growth.

“I’m so proud and excited to become an official part of the incredible team and culture at Tiger Pistol,” said Vaughn. “I’m humbled by this team and their passion for their work. I can’t wait to see all the great things our team can accomplish, and I am committed to providing each member with the tools and structure to develop and grow.”

Kierston earned a Bachelor’s Degree in Organizational Leadership and Supervision from Purdue University and is an affiliate of the Society of Human Resource Management. She has been a certified Professional in HR [PHR] since 2003.

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

Tiger Pistol Named Finalist in Three Categories for the 12th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has announced its been named a finalist in the 12th annual Shorty Awards for every category the company entered – Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for Anheuser-Busch InBev.

“We’re thrilled to be honored among some of the most influential global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Tiger Pistol’s social advertising solution allows Anheuser-Busch InBev to provide its worldwide network of restaurants, bars, and retailers with an industry-leading platform for publishing high performing, local Facebook and Instagram ads at scale. Recognition by the Shorty Awards further solidifies our global-to-local approach as the future of social advertising.”

Through the use of Tiger Pistol’s platform, Anheuser-Busch InBev was able to scale its social advertising, distributing brand-approved campaigns to thousands of restaurants and bars worldwide, reaching more than 700,000 consumers per location. Tiger Pistol’s social advertising solution allowed Anheuser-Busch to bridge its existing gap between broadcast and on-site print collateral, dramatically reducing advertising costs and driving foot-traffic to individual local restaurants and bars resulting in increased sales.

The Shorty Awards, now in its 12th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Winners will be announced leading up to and during the awards ceremony on May 3, 2020. This year’s show will be a digital-only event in light of public health concerns surrounding COVID-19.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Tony Weisman, Chief Marketing Officer, Dunkin’ Brands; Matthew Digirolamo, Chief Communications Officer, L’Oreal; Rebecca Messina, Global Chief Marketing Officer, Uber; and Lilian Tomovich Chief Experience & Marketing Officer, MGM Resorts International; among others.

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.

About the Shorty Awards

The Shorty Awards honor the best of social media and are produced by Sawhorse Media, a New York-based technology startup. Sawhorse also created and runs Muck Rack, the leading software platform that helps Fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news, and measure the impact of media. Find the Shorty Awards online at www.shortyawards.com, facebook.com/shortyawards, Snapchat: shortyawards, Twitter: @shortyawards, Instagram: @shortyawards, and YouTube: www.youtube.com/shortyawards .

 

Pivoting to Ensure Real Estate Agent Success in Uncertain Times

Tiger Pistol and Realogy Accelerate Roadmap for Social Ad Engine, a Social Advertising for Real Estate Tool

For over a year, Tiger Pistol has provided the platform for many of Realogy’s agents’ and brokers’ social advertising needs. Social Ad Engine is built for easy publishing of best-practice local Facebook and Instagram listing campaigns. Realogy and Tiger Pistol quickly reacted to the needs of agents since the spread of COVID-19 by changing up their roadmap to focus on releasing features that help agents continue to be productive during this time.

In a recent interview with Inman, the leading independent news publisher for the residential real estate industry, Christian Russo, Senior Director of Product Management at Realogy, discussed how Social Ad Engine’s roadmap has been accelerated to accommodate the needs of agents and brokers in today’s environment, including prioritization of supporting videos in listings to show virtual tours, as well as the ability for agents to promote themselves without a listing.

“We saw a need to rapidly get this out to our agents as quickly as possible so they can leverage that new functionality and reach their community and speak to their community in a more personal way than just promoting listings.” 

Christian Russo, Senior Director of Product Management, Realogy

Click Here to Read the full article.

Tiger Pistol Adds Recurring Campaign Feature to its Social Advertising Platform

New Capability Allows Clients to Boost Revenue by Offering Ongoing Campaigns

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform.

“Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns,” said Paul Elliott, CEO, Tiger Pistol. “Now our clients can further automate their campaign creation process to drastically cut operational hours and dramatically boost profits with recurring revenue.”

Recurring Campaigns allows users to run multiple ongoing campaigns at a time. Here, we can see the different assets selected for each Recurring Campaign. Only the selected items will generate into that Recurring Campaign’s future campaigns. For example, this customer has a Recurring Campaign devoted to getting users to download their app and another to visit their website.

The capability allows clients to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Clients can now run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers. This feature enables clients to schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of Tiger Pistol’s automated A/B testing.

“This capability is so intuitive, with its sleek and instinctive user interface, that even those with limited knowledge of Facebook advertising can easily configure campaigns that will continue to optimize month over month,” said Casey Zaffin, VP Client Management, Tiger Pistol. “The ease-of-use allows clients to distribute multiple recurring Facebook and Instagram campaigns in just minutes.”

With Recurring Campaigns, clients also have the opportunity to A/B test multiple campaign assets on a daily, weekly, or monthly basis, taking advantage of Facebook’s campaign budget optimization to achieve high performing, low cost advertising campaigns.

“Recurring Campaigns are a particularly useful capability for clients who have static long-term campaigns they want to set-and-forget, while still ensuring that ads are optimized based on performance,” said Zaffin. “Since launch, we’ve already seen great success with ads focused on promotional content, and seasonal and holiday campaigns.”

“When clients and their teams can spend less time building campaigns, they can spend more time focusing on optimization and growth,” said Elliott. “With the ability to input a variety of assets and control campaign launches, Recurring Campaigns are an ideal solution for any large-scale advertiser.”

See how Tiger Pistol’s Recurring Campaign capability can boost your profits. Request a demo today!

Tiger Pistol Named Localogy Excellence Award Winner

Tiger Pistol Technology Creates Critical Connection Between Real Estate Agents and Homebuyers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Localogy Excellence Award for “Best Localized Marketing Campaign.”

“Very few industry groups understand marketing success in the local marketplace the way Localogy does,” said Paul Elliott. “Time and again, Tiger Pistol’s global-to-local approach outperforms comparable brand-level campaign executions, and Localogy’s recognition of Tiger Pistol for ‘Best Localized Marketing Campaign’ further emphasizes our category leadership and business impact.”

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Fortune 500 real estate services provider, with a network of over 200,000 real estate agents.

The solution enables the client’s agents to easily promote their listings and themselves with auto-configured, best practice Facebook and Instagram campaigns.

“Tiger Pistol’s power lies in the ability for agents to publish campaigns directly from their own agent-branded Facebook Page,” said Talia Wachtel, VP Client Management, Tiger Pistol. “While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Tiger Pistol leverages the most relevant Facebook Ads Objectives to drive the results that matter. Our platform supports the ability for agents to publish Facebook Lead Ads, and auto-creates best practice Facebook Lead Forms that have unique qualifying questions, making it easy for the agent to launch the ad with little knowledge of Facebook ads.”

Tiger Pistol is also proud to announce that two of their partners were also honored by Localogy. Hibu, the leading provider of digital marketing solutions to local businesses across the United States, won a Localogy Excellence Award for “Most Significant Business Transformation” as the company made the titanic shift from a print and Yellow Pages-driven business to a digital marketing solutions provider, and BrandMuscle, and integrated local and channel marketing solutions provider, won “Best Go-to-Market Strategy.”

The Localogy Excellence Awards recognize organizations and individual leaders shaping the future of localization for the more than 30 million local and small businesses who depend on them every day.

Learn how Tiger Pistol unlocks local activation at global scale for brands. 

Tiger Pistol Ranks in Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies

Inc. Magazine recently revealed that Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is No. 59 on its inaugural Inc. 5000 Series: Texas list, and top 5 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies.

Companies named to the list exhibit stunning rates of growth across all industries in Texas. The list’s 250 private companies had an average growth rate of 294 percent. Companies based in the largest metro areas—Dallas, Houston, Austin, and San Antonio—brought in the highest revenue overall.

“Tiger Pistol’s innovations have sparked explosive growth and ongoing client loyalty, and recognition on this list validates our category leadership.” said Paul Elliott, Tiger Pistol CEO. “Our unwavering focus on social advertising automation has yielded a unique, innovative, trusted, and results-oriented partnership with some of the largest global brands and resellers that realize the power of local activation at scale.”

Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent small businesses.

“The companies on this list demonstrate just how much the small-business sector impacts Texas’s economy,” says Inc. Editor in Chief Scott Omelianuk. “Across every single industry, these businesses have posted revenue and growth rates that are beyond impressive, further proving the tenacity of their founders and CEOs.”

“Tiger Pistol has developed the future of social advertising at scale across the Facebook family of apps,” said Elliott. “While many others have tried to enter the market Tiger Pistol established, the company’s continued focus on agile technology innovation, speed to market, social advertising expertise, deep partnerships with Facebook and our clients, and use of data to drive smarter automation and superior results, truly sets it apart.”

Complete results of the Inc. 5000 Series: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc.com/inc5000-series-texas-2020.

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today. 

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Facebook Launches Grant Program to Help Small Businesses

On Tuesday, May 17th, Facebook announced an upcoming grant program aimed to help SMB retailers during COVID-19. It will consist of $100 million in cash grants and ad credits for up to 30,000 eligible businesses. Facebook COO Sheryl Sandberg expanded on the importance of this initiative in her Facebook post:

Small businesses are the heartbeat of our communities, and many of the people who run these businesses are heavily affected by the crisis …We’ve listened to small businesses to understand how we can best help them. We’ve heard loud and clear that financial support could enable them to keep the lights on and pay people who can’t come to work.

The program is aimed to help businesses cover things like rent and operational costs, as well as connecting with more customers and keeping the workforce strong. For those interested in applying, stay tuned, as more details will be available in the upcoming weeks. You can also sign up for updates directly from Facebook here

In the meantime, Facebook has updated their Business Resource Hub with a page specific to managing and building resilience during this ordeal. It includes ideas for staying in touch with customers (like pinning your important updates) and other concrete steps for the unexpected challenges we’re facing. 

We love and support our SMBs. Tiger Pistol is here to answer any questions you may have.

Webinar: Quality Over Quantity – The Changing Face of 2020 Marketing

As a marketing leader, you’ve probably been pummeled with the phrase “quality over quantity.”  The days of spray and pray are over, but that doesn’t mean you can’t be strategic at scale. 

Tiger Pistol is partnering with the Incite Group to bring you the live webinar Quality Over Quantity – The Changing Face of 2020 Marketing. Tiger Pistol’s Talia Wachtel, VP of Client Management, will discuss: 

  • How localization drives social ad relevancy, increasing desired outcomes and decreasing cost of advertising
  • How a global-to-local approach can bridge the gap between national advertising and local activation
  • How creating a symbiotic data-sharing relationship between a brand and its local partners can better activate the power of local campaigns and drive big goals at the national level

Talia will be joined by 

  • Tim Rickards, Marketing Director, Acquisition & Engagement, Charles Schwab
  • Heidi Gracie, Executive Director, Strategic Marketing and Communications, Arizona State University
  • Nicholas Zeisler, Principal, Zeisler Consulting
Quality Over Quantity – The Changing Face of 2020 Marketing
Wed, Apr 1, 2020
9:15 AM – 10:00 AM PST

Register now and you’ll receive a link to join live. Alternatively, registrants will receive the recordings, so you can watch in your own time. 

Tiger Pistol Hires New Director of Client Success

Ashley Clark Tapped to Lead and Enhance Services and Support Team

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently added Ashley Clark to its executive leadership team as Director of Client Success. 

Ashley Clark, Director Client Success
Ashley Clark, Director Client Success

“Ashley’s hiring is part of Tiger Pistol’s continued investment in providing world-class customer service and support to our clients,” said Paul Elliott, CEO, Tiger Pistol. “As we continue our rapid  growth, Ashley will help ensure that we continually elevate and evolve the standards by which we communicate with and nurture the partnerships with our clients and their nearly 500,000 end-advertisers.” 

Clark joined the Tiger Pistol team from her previous role as Director of Customer Happiness at Volusion, where it was her mission to perfect the customer lifecycle and build mutually beneficial relationships, driving results for the company’s highest value customers and accounting for over $10M in annual recurring revenue. Ashley has also held leadership positions at Social Sentinel, where she handled the company’s most trusted partnerships to further advance the new frontier of safety in higher education. She holds an MPA from the University of Vermont.

“I am delighted to join the Tiger Pistol team and am looking forward to accelerating company growth with continual focus on advancing the knowledge and support of our Client Success Team,” said Clark. “The future of social advertising is bright with Tiger Pistol leading the way. Our team has already demonstrated their unwavering commitment to the success of our  clients’ businesses, and in combination with our innovative tech solution, our customers will not only thrive, but surpass their advertising goals. I’m greatly looking forward to working with some of the best and brightest in the industry to see what we can achieve together.”

Tiger Pistol’s dedicated Client Success  team provides go-to-market support, training, and onboarding, including a 24×7 multilingual help desk. Under Clark’s leadership, the team will build on Tiger Pistol’s industry-leading foundation – identifying and innovating ahead of our clients’ and end-advertisers’ social advertising needs. 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies visit www.tigerpistol.com

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

Tiger Pistol Named U.S. Social Media Communications Award Finalist

Tiger Pistol’s Social Advertising Platform Recognized in Four Major Categories

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has been shortlisted by the U.S. Social Media Communications Awards in four categories.

Best Use of Paid Social

Best Strategic Use of Social Media

Best Use of Facebook / Instagram

Best Social Media Campaign

The U.S. Social Media Awards celebrate the very best in U.S. social media and reward the individuals, companies and organizations who are using online platforms to communicate in fresh and innovative ways.

Winners will be announced at the U.S. Social Media Communications Awards Gala in March.

To learn more about how Tiger Pistol’s award-winning approach to social advertising at scale, request a demo today!