Tiger Pistol Wins Distinguished 2021 Franchise Innovation Award

Tiger Pistol Honored by Franchise Update Media with Local Marketing Leadership Award for Work with Coldwell Banker

Tiger Pistol, the developers of the only Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, recently won the Local Marketing Leadership Award in the prestigious Franchise Innovation Awards.

“We’re thrilled to be honored for this latest award, continuing our streak of more than 20 industry recognitions in the last 20 months,” said Paul Elliott, CEO, Tiger Pistol. “Earning the distinguished Franchise Innovation Award demonstrates the power that our Collaborative Advertising Platform brings to the franchise advertising model, which requires a delicate balance between the needs of the brands and their franchise partners.”

Tiger Pistol’s winning entry, Coldwell Banker Achieves Rebranding Success with Collaborative Social Advertising, highlighted Social Ad Engine, a purpose-built collaborative social advertising solution that pairs Coldwell Banker’s real estate industry expertise with Tiger Pistol’s knowledge of social advertising at scale. During the company’s 2020 Project North Star rebrand, Coldwell Banker wanted a social advertising-focused rollout that empowered its agents and drove community connection, all while adhering to and promoting the new brand strategy.

“Real estate transactions happen at the community level,” said David Marine, Chief Marketing Officer at Coldwell Banker. “By empowering our agents with a hyperlocal collaborative solution like Social Ad Engine, we build brand equity while agents build trust within their communities. Tiger Pistol’s technology enables these community connections and facilitates incredible results for our brand and agents.”

The innovation of Social Ad Engine lies in the ability for agents to publish automatically-configured, high-performing Facebook and Instagram campaigns directly from their own Facebook Page. Social Ad Engine brought the power of Coldwell Banker’s new branding to the local level with the ability for agents to personalize messaging alongside brand-controlled creative to ensure brand integrity. Affiliated agents and brokerages could now build local brand awareness and share a voice for themselves and their brokerage.

“Every community has its own local dialect, landmarks, and culture,” said Paul Elliott, CEO, Tiger Pistol. “By empowering agents to pair the power of their community knowledge with recognizable brand creative, agents can better reach and engage potential home buyers and sellers, while Coldwell Banker increases their brand awareness by reaching deeply into local communities.”

The Franchise Innovation Awards by Franchise Update Media recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Judges evaluated the innovation, objectives, and results of more than 100 entrants.  Tiger Pistol will be profiled in the third quarter edition of Franchise Update Magazine.

About Tiger Pistol 

Tiger Pistol, the most award-winning social advertising platform of 2020, makes high performance collaborative advertising simple and scalable for brands and their channel partners, removing the barriers to customer acquisition and sales growth. Tiger Pistol’s Collaborative Advertising Platform™ utilizes advanced technology and automation to unite brands with their channel partners (retailers, dealers, agents) to acquire and engage new customers within their local communities. As a long-standing Facebook Marketing Partner, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in 22 global markets with more than 500,000 campaigns published annually.

About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit franchising.com.

Tiger Pistol Hires Advertising Industry Veteran Donny Dye as SVP of Sales and Marketing

Sales Leader Tapped to Guide Strategy for Continuing Growth with Enterprise Brands in Consumer Products and Packaged Goods, Food and Beverage, and Financial Services

Tiger Pistol, the developers of the Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, announces the addition of Donny Dye as their Senior Vice President of Sales & Marketing and a member of the Executive Team.

“Donny adds unparalleled value to the Tiger Pistol team with his immense experience in the digital advertising industry, his innovative vision, and his ability to foster new relationships,” said Paul Elliott, CEO, Tiger Pistol. “Donny’s greatest strength lies in his ability to discover and address brands’ needs and goals head on with incredible follow-through to ensure their success is achieved.”

Prior to joining Tiger Pistol, Donny spent over 6 years at Simpli.fi, as the VP of Sales, working with brands and agencies to reinvent media buying with programmatic strategies. Once Simplifi was acquired, Donny left to found Quota NYC, a company that partners with startups to build sales systems that scale efficiently. His approach to sales and marketing is grounded in the belief that the best innovation occurs when technology companies and brands work together to meet a dynamic market.

“Tiger Pistol is in the unique position of empowering brands to connect with their local partners while also enabling shoppers to purchase any way they want,” said Dye. “Too many times marketers are told that collaborating with their local partners is too complex or can’t be done. This could not be further from the truth. Not only is this collaboration the core of the Tiger Pistol platform, but we also believe it is vital to capture modern local shoppers who are now purchasing via curbside pickup, in-store, delivery, and directly from the brand. Tiger Pistol gives brands a true local connection to where they are sold and in turn connects to their consumer. There is simply no replacement for this level of collaboration, and the results speak for themselves.”

Since Dye joined the company, Tiger Pistol has already grown its enterprise brand client roster by more than 50% and is on track to publish more than 500,000 collaborative advertising campaigns in 2021.

“Donny excels at building high performance teams and fostering new sales opportunities that align with Tiger Pistol’s business goals and contribute to our aggressive growth,” said Elliott. “An enthusiastic, dynamic leader, I am confident Donny will continue to elevate Tiger Pistol’s sales and marketing efforts with strong leadership and innovative problem-solving.”

Donny holds a B.A. in Business Administration and Marketing from Georgia Southern University. He lives in New York City with his wife and two children.

 

 

AB InBev Global Director of Customer Experience Honored with Consumer Goods Technology Visionary Award

Daniel Ingram’s Vision for Collaborative Social Advertising Initiative Aids Recovery and Revitalization of Restaurants and Bars Worldwide

Tiger Pistol, the only Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, has announced that Daniel Ingram, Global Director of Customer Experience at Anheuser-Busch InBev, has received the Consumer Goods Technology 2021 Visionary Award. Tiger Pistol nominated Ingram for the award based on his innovative mission and proactive engagement of Tiger Pistol to execute Ingram’s COVID revitalization initiative at scale.

“Innovators use their creativity, vision, and compassion to solve the unsolvable,” said Paul Elliott, Tiger Pistol CEO. “Ingram’s collaborative social advertising initiative helped thousands of businesses worldwide prosper in ordinary times and is further helping save thousands more businesses and jobs in a time of instability. He continuously goes above and beyond to support AB InBev trade partners, utilizing Tiger Pistol’s platform technology to ensure strategic alignment, global knowledge share, and local adoption. It was a no-brainer and a point of pride to nominate him for this honor.”

Ingram led the partnership with Tiger Pistol to execute a scaled social advertising program to empower AB InBev’s global network of bars, restaurants, and retailers with brand-funded, direct-response local social campaigns to drive foot traffic, all run directly from the establishments’ own Facebook Pages. The ads utilized AB InBev’s recognizable brand creative assets and more with dynamically localized messaging, directing consumers to their local tavern, steakhouse, sports bar, or convenience store. The scale and efficiency provided by the Tiger Pistol’s Collaborative Advertising Platform offered a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local establishment and retailer social pages.

As the pandemic traveled across the globe, restaurants and bars were closing in its wake. Ingram quickly realized that driving foot traffic wouldn’t work for every location. With each region affected differently, Ingram and Tiger Pistol worked closely to create a new social strategy. The focus was to support small businesses during this crisis, helping them recover with ads structured around community building, gift cards sales, home delivery, no-contact curbside pickup in impacted communities. As local Covid orders lifted, the ads shifted to drive foot traffic to open locations.

“AB InBev’s support initiatives for the recovery and revitalization of restaurants and bars focused on the essential role restaurants and bars play in fostering memories and connections in the lives of consumers,” said Elliott. “This work allowed AB InBev to build stronger, longer lasting bonds with their points of sale.”

“I am extremely honored and humbled that Tiger Pistol nominated me for the Visionary Award,” said Ingram. “I knew I needed a top-notch team like Tiger Pistol with best in-class technology to realize this trade partner program. Together, we deployed a unique capability to provide hyper-localized social media marketing services at scale, and mobilized communities to support local businesses.”

Ingram adds that moving forward technologies such as hyper-localized social media advertising will have the biggest impact on the industry. “Post-Pandemic, local retailers, pubs, and restaurants will remain the lifeblood of our business so collaborative social advertising must be center stage in our marketing efforts,” said Ingram.

Ingram’s Consumer Technology Goods Visionary Award is the latest in a string of industry recognitions for Tiger Pistol and AB InBev’s partnership. Their work together served as the basis for the following honors: Digiday Technology Awards, Best Social Media Marketing Platform 2019 and 2020; Street Fight Innovator Awards, Best Social Media Campaign; AdExchanger Awards, Best Social Media Campaign; U.S. Social Media Awards, Best use of Facebook/Instagram and the Innovation Award, and 12th annual Shorty Awards finalist, Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products.

Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign.

Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the 13th annual Shorty Awards in four categories. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the innovative and impactful social advertising campaigns executed on behalf of Coldwell Banker, BuzzBallz, and JOANN Stores.  

“We are once again honored to be recognized among some of the most influential, innovative global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Recognition by the Shorty Awards recognizes and further validates our collaborative advertising approach as the future of social advertising.”  

Nominated for Best Local Campaign and Best Use of Localization in a Campaign, Tiger Pistol utilized their collaborative social advertising approach to help BuzzBallz overcome the barriers to alcohol marketing in the United States. BuzzBallz sought an advertising solution that would enable them to promote their ready-to-go cocktails and accelerate channel partner sales, while following domestic regulations and maintaining a level playing field in the marketplace. Leveraging automatic localization features in Tiger Pistol’s platform, BuzzBallz could adapt brand messaging that was relevant to each market. Moreover, the platform’s purpose-driven capabilities, specifically geo-fencing technology, made it possible to link the brand website to a direct list of local stores that sell BuzzBallz products, removing friction and providing a quicker path to purchase for the consumer

Nominated for Best Real Estate Campaign, Coldwell Banker reached new heights this year with the help of Tiger Pistol’s innovative platform. During the company’s 2020 rebrand, Coldwell Banker wanted a collaborative social advertising-focused rollout that would empower its agents and drive community connection, all while adhering to and promoting the new brand strategy. Tiger Pistol’s collaborative advertising platform brought the power of Coldwell Banker’s new branding to the local level to provide adjustable messaging for agents and brand-controlled creatives to ensure brand integrity. Agent Branding Campaigns were designed so affiliated agents and brokerages could build local brand awareness and share a voice for themselves and their brokerage

Nominated for Best Retail & eCommerce Campaign, JOANN Stores, with Tiger Pistol’s dynamic localization, was hugely successful, driving community engagement and initiative awareness. To support COVID-19 efforts, JOANN Stores created the “Make to Give – Masks for All Americans” initiative, encouraging crafters to make and donate masks to essential workers and schools. JOANN needed agile, flexible advertising to provide consumers with accurate, up to date information relevant to individual store locations and their local lockdown protocols. Tiger Pistol’s platform capabilities enabled JOANN’s mask initiative to reach a large, widespread audience across Facebook and Instagram while consistently providing hyper-targeted, personalized information to every user.  

The Shorty Awards, now in its 13th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include: Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Nneka Norville, Global Corporate Communications Executive, Facebook; Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness/Publicis Health; Lauren Gallo, Head of Talent and Content Marketing, Snapchat; and Sonal Dabral, Group Chief Creative Officer & Vice Chairman, Ogilvy & Mather; among others. Winners will be announced during the final week of April. 

Learn more about Tiger Pistol’s award-winning collaborative advertising approach. Contact us today. 

Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. 

“Tiger Pistol’s continual commitment to advertising  innovation has resulted in another year of strong  growth and ongoing client loyalty.” said Paul Elliott, Tiger Pistol CEO. “We are truly humbled to be acknowledged alongside such world class, high growth companies. Recognition on this list for the second consecutive year not only validates our category leadership, but more importantly, speaks to the commitment, focus, and quality of our team during a challenging year.”

The companies on this list show stunning rates of growth across all industries in Texas. Between 2017 and 2019, these 250 private companies had an average growth rate of 210 percent and, in 2019 alone, they employed more than 44,000 people and added more than $9 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, and Austin—brought in the highest revenue overall.

Complete results of the Inc. 5000 Regionals: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at the Inc. 5000 Regionals: Texas website

“This list proves the power of companies in Texas no matter the industry,” says Inc.editor-in-chief Scott Omelianuk. “The impressive revenues rates prove the insight and diligence of CEOs and that these businesses are here to stay.”

To learn more about  how Tiger Pistol delivers high-efficiency and extreme performance at a global scale for brands and their channel partners, contact us today. 

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Shrimp and Social Advertising: The Unlikely Connection

“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with collaborative social advertising at global scale? Metaphorically speaking – absolutely everything.The Tiger Pistol Shrimp stuns its prey

The Tiger Pistol shrimp, just 5 cm full grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete with a sonic boom and ripple effect so strong it emits light and reaches a temperature comparable to the face of the sun, stunning the Tiger Pistol’s prey for easy capture.

The Tiger Pistol shrimp may be small (and a little quirky!), but it has unmatched power and impact within its specialized ecosystem. Similarly, Tiger Pistol’s power is both stunning and unmatched (and a little quirky) in our ecosystem, helping to simplify social advertising performance for large or complex advertisers. Much like the loud noise from that tiny crustacean, Tiger Pistol has always helped those with smaller (or fractured) budgets make disproportionality loud sounds in the marketplace. We know it’s hard to navigate social advertising at scale, Tiger Pistol makes it as easy as a simple snap of a claw.

Tiger Pistol is the Most Awarded and Recognized Social Media Platform of 2020

Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is the most awarded and recognized social media platform of 2020. 

In the span of 12 months, Tiger Pistol was recognized by Digiday as the Best Social Media Marketing Platform – twice, by Street Fight for Best Social Media Campaign, by Localogy as Best Localized Marketing Campaign, by AdExchanger for Best Social Media Campaign, and by the U.S. Social Media Awards for Best use of Facebook/Instagram and the Innovation Award.   Additionally, Tiger Pistol took second place in the Franchise Innovation Awards. The company was also named a finalist for three Shorty Awards for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products; a finalist for two Digiday Media Awards for Best B2B Brand Partnership and Most Original Use of Social, a finalist in the U.S. Social Media Awards for Best Use of Paid Social, Best Social Media Campaign, and Best Strategic Use of Social Media, and rated Highly Commended by the Drum Social Buzz Awards for Best Retail/eCommerce Campaign/Strategy.  

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO. “We want to help our clients grow. We’re highly competitive and fearless. You’ve got to be bold when you’re competing in a highly dynamic marketplace. We like to say we can accomplish the things that everyone else says ‘no’ to – what’s assumed to be too big or too scary or simply can’t be done. These are the challenges that propel us forward with great success.” 

See how the award-winning Tiger Pistol Platform can unlock local activation at global scale for your business.  Request a demo today!

Tiger Pistol Earns the Prestigious Digiday Honor of “Best Social Marketing Platform” for Second Year in a Row

Tiger Pistol Platform Simplifies Social Advertising, Increases Performance

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards.  

“Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament to our continuous innovation, broadening the applicability of our solution, and deepening the value we deliver.”

The Tiger Pistol platform’s power lies in simplifying social advertising performance. Utilizing advanced automation and breakthrough applications of AI and data, Tiger Pistol takes the hard work and cost out of delivering better performing social campaigns at scale for global brands and their agencies, all while preserving brand integrity. 

“We’ve published more distributed social advertising campaigns than any other tool provider or vendor in the industry, giving us an ocean of intelligence and actionable insights to help our clients hone their strategies and optimize their campaigns for maximum performance,” said Elliott. “In today’s world, campaign performance is more important than ever. Every advertising dollar must work as hard as possible for our clients and their distribution partners, which is why Tiger Pistol continues to invest and innovate in the future of advertising science, where guess and test is gone and know and optimize is reality.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide. As noted in its Awards Guide, “ Social media is a complex beast. Tiger Pistol proved that brands, with the right automation and workflows, can tame it.” 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today. 

Tiger Pistol Achieves Social Advertising Milestone

The World’s Largest Third-Party Publisher of Local Social Advertising Exceeds 1 Million Campaigns

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced another milestone achievement with one million Facebook and Instagram campaigns published since launching its social advertising technology in 2016.  

“With more local social campaigns published through our platform than any other tool provider or vendor in the industry, Tiger Pistol’s wealth of campaign data is unsurpassed,” said Paul Elliott, Tiger Pistol CEO. “As a result, Tiger Pistol provides more intelligence and actionable insights than any other provider in the category, helping clients to develop and hone their strategies and optimize campaigns for maximum performance.”

In the last year alone, Tiger Pistol grew monthly campaign volume by 40%, as more brands, SMB resellers, and agencies have discovered the power and efficiency delivered by the Tiger Pistol platform. Looking ahead,, the company anticipates continued aggressive growth as the platform will support clients in more than 15 countries, 22 currencies, and 8 languages.

“Surpassing one million published campaigns speaks to the scale and marketplace leadership  of the Tiger Pistol platform,” said Paul Elliott, CEO. “Each year we see a significant increase in campaigns run on the platform as we rapidly grow our client base and expand our global footprint.”

Elliott also notes that Tiger Pistol’s legacy is built on successfully delivering “first-evers” that drive client value through a team with deep social advertising expertise. 

Of course, this achievement is mind-blowingly awesome, but it also shows the success of our company,” says Analissa Moreno, Data Operations Lead, Client Success, who has been with Tiger Pistol nearly four years. “We’ve grown from a small, scrappy team working one-to-one with end advertisers to working with global brands, agencies, and SMB resellers launching campaigns day in and day out. It just shows how unstoppable we are.”

Learn more about Tiger Pistol’s social advertising solution. Contact us today! 

Tiger Pistol Announces Strategic Partnership with Avery Healthcare

Local Social Advertising to Drive Brand Awareness, Fill Vacancies, and Promote Job Openings

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently was selected by Avery Healthcare, a premium care provider in the senior living sector in the United Kingdom to scale and localize its social advertising efforts.

Tiger Pistol will run high-performing Facebook and Instagram campaigns to generate brand awareness, new patient applications, and employee recruitment for Avery Healthcare’s 60 nursing care homes and retirement villages throughout the United Kingdom. Avery Healthcare is the parent brand of Avery Care residential, dementia and nursing care homes, and the Hawthorns Retirement Villages.

“Avery Healthcare’s mantra is ‘Care With A Difference,’ and they were searching for a way to localize their social presence by matching their earned reputation in-market with personalized advertising to speak to each individual community,” said Paul Elliott, CEO, Tiger Pistol. “Using Tiger Pistol’s Social Advertising Platform, Avery Healthcare can now run ads promoting the unique aspects of its locations.”

Tiger Pistol’s platform allows Avery Healthcare’s corporate office to scalably run campaigns that focus on filling vacancies, highlighting programs, and hiring staff according to the needs of its individual homes or villages, plus the flexibility to adjust its social advertising budgets to the locations that need advertising most.

“After attempting to manage local ads across our footprint natively in Facebook Ads Manager, we realized we needed a technology solution to more easily run campaigns at scale for our locations,” said Angus Matthew, Senior Marketing Manager, Avery Healthcare. “Tiger Pistol had our campaigns up and running in less than a month, which was essential during this time so that we could quickly communicate the safety and vibrancy of our homes at scale.”

Learn more about how Tiger Pistol’s social advertising automation platform for local unlocks local activation at global scale for brands, resellers, and agencies. Contact us today.