Creating eWOM Through Scaled Social Advertising
Collaborative advertising™ presents a unique opportunity for marketers to generate exponential eWOM (electronic word of mouth) through indirect advertising. Unlike traditional marketing, which can be hard to measure, collaborative social advertising allows for end-to-end control and visibility into downstream conversations. However, social as a communicative
How to Increase Loyalty and Results Across Your Channel Network
Acknowledging the Facts Historically, the options available for brands to drive in-store sales and retailer loyalty have been limited to in-store promotional materials, discounted supply or offer support for retailers (ex. Consumer products brand provides free stock of iced coffee drinks, so the channel partner can sell it as a BOGO), and national brandin
How to Empower your Franchisees with Brand-Safe, High-Performing Collaborative Advertising Tools
The Enable Engagement Model: Effective Advertising, Easily Executed As a marketer responsible for providing your partners with effective advertising tools, you likely struggle with: Ensuring partners create relevant, compelling messages for their local audiences while maintaining control of the voice of the brand Motivating your partners to focus on marke
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising
Level Up Your Digital Marketing Strategy with Omnichannel Collaborative Advertising It’s no secret that marketers have been playing their game on hard mode since COVID appeared on the scene. Just a few months ago, it appeared we may get a reprieve as the world started to feel a little more normal after the spring vaccination […]
Collaborative Advertising: Leveraging First Party Data from Customer Loyalty Programs
Since the release of iOS 14 in September 2020, brands and retailers who use their Facebook ads as a way to collect customer data, have had to pivot. Now when a consumer uses any of Facebook’s family of apps on an iPhone, they will be asked to opt in or out of data tracking. Therefore, […]
Avoiding Social Advertising Overlap Between Your Franchise and Franchisees
When it comes to advertising, franchisees want to make sure they’re getting their money’s worth from their franchise partnership. Most specifically, franchisees want to ensure their advertising spend contributions will drive to their specific store vs. the national-level awareness ads run by the franchise. Collaborative advertising removes the friction. Her
