Global Analysis: Tracking Facebook and Instagram CPMs Alongside Covid-19 Active Cases

Several weeks ago, Tiger Pistol’s Paul Elliott, CEO, began tracking a global analysis of the weekly growth of active COVID-19 cases in eight countries to determine how they correlate with the average Facebook and Instagram CPMs during the same time*, all to discover if CPMs could be a leading indicator of economic recovery.  Since then, we’ve been closely monitoring the trends outlined in Paul’s original publication and will be offering weekly insights.

Updated July 2, 2020

A few days ago, we hit 10 million global COVID-19 cases, a milestone we didn’t think we’d see a few months ago. Now entering the third quarter of 2020, we might begin to see some fluctuations as governments enact long-term plans for the safety and well-being of their citizens.

Overall, we’re seeing cases spike in the United States and a continued rise in Brazil.

In other countries, a slight uptick in cases, but the same sort of fluctuations in CPM from week to week. Within July, we may also begin to see effect of #StopHateForProfit on Facebook advertising, but this might only affect US CPMs. 

Curiosities:

  • Italy has made the biggest comeback, with their CPM regaining strength this week to the highest level since before we began tracking.
  • Canada & Spain are also seeing CPM strengthening.
Updated June 26, 2020

This week’s overarching message can be stated in a word: Instability. Some countries are trying to decide “is this over?,” while others are clearly not out of the woods. 

We’re still in Wave 1 in most places, and a case could be made for Wave 1.5. Studies are showing that being in enclosed places (restaurants, bars, etc.) increases the likelihood of contracting the virus, which leads to a lot of businesses having to make the decision whether or not to reopen or stay closed. Through the end of Q1 and beginning of Q2, it’s clear there was stability in most of the countries.

United States/Canada: Three of the largest populated states in the USA have begun experiencing a rapid spike of cases within the last week, leaving governors to decide to continue or halt phased openings. June as a whole saw an increase in overall CPM, after an initial dip at the start of the month, but with the uncertainties surrounding freedom of movement during the summer, we’re predicting CPMs may drop again in July (as seen in the last week). 

EU: The EU ramped up opening its borders, with most of the countries listed below open to travelers on the continent. Spain has seen a resurgence in cases and while they reopened their borders, a mandatory quarantine is in place and CPMs – while overall had steadied, plummeted the first weekend of reopening. Italy, similarly to Spain, has seen a sharp rise and fall of CPMs in a 3-week period, but have not seen a rise in cases (except for a new set of cases in the southern part of the country). Germany is all over the map, with sharp rises and drops, garnering attention as while the country was set to reopen fully, officials were forced to put that on hold due to a case flare up.

Australia: Australia managed to deal with the outbreak pretty swiftly, with a short spike and then drop off of cases. This has led to a steady rise of CPMs for the region.

Late outbreaks:

Brazil – Brazil as a country is really struggling, drawing eyes not only from a public health crisis perspective, but also from a “discount” perspective. CPMs remain steady since their drop in Q1, as the country has yet to see a drop in cases.

For continued updates, be sure to bookmark this page. To learn more about Tiger Pistol and social advertising at scale for SMB resellers, agencies, and global brands, contact us today!

Unpacking Discovery Ads with Google: What it Means for Facebook

You’ve heard it a million times since the dawn of social advertising, “search for is for intent, social is for discovery!” And for a time, all us marketers constantly reckoned with this fact. The ad tech industry quickly codified itself into specialized tools on either ends of the spectrum, with a few hybrids in between. Though the fact of the matter remains, no one goes to Facebook and just searches for something. They access their feed and view their friends’ content. It’s a more reactive experience by nature. Whereas when users hit the Google front page, the intent is always specific – I am going to search for something, or I am going to click into a specific Google tool, like my email, or calendar. These differing experiences made it easy to think of social and search advertising as separable.

That separability is about to turn on its head, as Google launched Discovery Ads globally just last month. The premise is a familiar one, “Discovery campaigns take their cue from Facebook’s success at exactly this type of visually impactful, native ad format targeted based on audience data rather than search intent”. However, Google is proceeding down this path with caution, only launching one ad slot to start. But Google’s intent is clear here, they are aiming their sights directly at the “discovery media” Facebook has been so effective at collecting. Google’s own documentation on the format positions it just as Facebook would a Reach campaign: “Reach more of Google with a single ad campaign. With the ability to reach up to 2.9 billion people monthly… you can now reach more potential customers as they browse… on popular Google properties.” The idea being that Google will optimize Discovery ads using their customer intent data, just deployed in a slightly different way, to find users likely to be interested in similar products and serve them ads in the Discovery slot.

Google also notes that the properties these ads will feature on: YouTube’s Home and Watch Next feeds, the Gmail Promotions and Social tabs, and Discover, which for them, is the right way to think about discovery tactics, placing those units on properties where users tend to spend the most time, or in other words, places where people are naturally inclined to search for and consume content as opposed to engaging with specific search intent. So on one hand, the logic is sound. Google does indeed have a ton of user data, and enough for certain, to be able to use machine learning to identify the “interested users” necessary for deployment of discovery ad tactics. 

Does this supplant Facebook? That’s probably not the right way of thinking about it. We have seen new ad networks and properties come and go, and evolve, but rarely are these ever more than evolutions of traditional tactics. Rather than complete re-inventions of digital ad products and strategy. Although, it does mean Google could very well be a bigger part of conversations on Discovery, and the search-social digital framework is going to get muddier in terms of now being able to deploy discovery and intent tactics across both networks. Really though, it’s just one more place to cross-target ads, whether that be off search data and tracking alone, or through combined retargeting efforts across social and search.

When considering SMB advertising, introducing another, separate, Discovery placement into the mix feels premature, especially on the brick-and-mortar side. Consider what a typical scaled social and search strategy looks like. One example is an integrated marketing software for SMBs. This client helps manage web presence and SEO, in addition to paid digital advertising, but they need a way to generate leads reliably through search and discovery efforts. Being that most of their customer base is brick and mortar service providers, shopper-driven, product-based discovery was difficult. They decided to double down on Facebook for lead generation, leveraging the Facebook Pixel to middleman between their inbound activity based on search intent and effective re-marketing on social.

Tiger Pistol worked to develop a full cycle approach to lead generation and lead nurturing:

  • The customer’s contact list is sent to Tiger Pistol via API for automatic creation of a Custom Audience, which is then used to create a Lookalike Audience on Facebook for targeting purposes.
  • Tiger Pistol automatically creates and publishes a Lead Ad, enabling Facebook users who look like their existing customer base to submit their contact information natively.
  • Leads are then automatically sent to the customer’s company contact list, where a lead nurturing track is triggered to drive conversion.

The integration provides the client’s customers a seamless, automated process to drive and nurture leads, allowing the client to spend more time managing its business. As their end-users find their customers on search, those customers are captured and used to find lookalikes. What’s more, each discovery-based lead also feeds the data loop. While one could imagine inserting some Google Discovery into this mix, it’s hard to pin down at this moment whether or not it’d be worth the effort, or if it’s best to wait for more data on the new Google placements. Google also lacks the journey driven lead collection that’s native within Facebook. As such, it’s also hard to imagine scaling a Google Discovery solution for SMBs given that it would require an offsite landing page to support lead collection- whereas Facebook does not, because Facebook enables direct lead collection across all its primary properties.

Facebook and its family of apps remain the destination for discovery-grounded marketing, not only because the idea of the Google network still feels foreign, but also because Facebook has a decade’s head start on developing specific ad tools within the discovery framework. Facebook offers over a dozen marketing objectives and has numerous properties suited to discovery such as Instagram, WhatsApp, or Messenger. It will take Google considerable time to catch up if they continue to go deeper into discovery-based ad optimizations. Place your bets now, I imagine they’ll find a way to make it work eventually. For now, Facebook should remain the focus for discovery, especially if considering a tight budget. Introducing a “third split” so to speak, of sending spend across search, social discovery, and search discovery could possibly mean not doing any of the aforementioned tactics well. Maybe in time, with more data, and evolution from Google, the calculus will change. But it is likely still the case that the most optimal means to focus dollars within the discovery/intent distinction would be to continue to emphasize Google for search-intent tactics with a separate focused discovery effort across Facebook

Chris Mayer, a Solutions Engineer at Tiger Pistol, specializes in helping digital agencies, SMB resellers, and global brands build scaled Facebook advertising solutions with an emphasis on local activation.

Tiger Pistol, with Realogy, Named Finalist in Digiday Media Awards

Tiger Pistol Honored with Realogy for Social Advertising Strategies that Turned Real Estate Agents into Powerful Local Marketers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named a finalist in two categories, Most Original Use of Social and Best Brand Partnership – B2B, in the prestigious Digiday Media Awards for its collaboration with Realogy, the largest residential real estate company in the US, for their Social Ad Engine product.

“By pairing Realogy’s real estate industry expertise with Tiger Pistol’s knowledge of social advertising at scale, we were able to deliver a large scale social advertising capability that drives remarkable results for Realogy’s real estate agents,” said Paul Elliott, CEO, Tiger Pistol. “Our relationship with Realogy is a true partnership, and the campaigns we execute together dramatically exceed expectations for effectiveness and cost efficiency. These honors from the Digiday Media Awards highlight Tiger Pistol’s industry leadership, as well as the collaborative nature of the relationships we share with our partners, like Realogy.”

Social Ad Engine’s industry-leading platform enables Realogy’s agents and brokers a seamless experience to publish high performing Facebook and Instagram ads. Every listing campaign leverages Social Ad Engine’s best-in-class, automatic A/B testing to ensure agents’ budgets are spent effectively to drive the best outcome. Agents realize the benefit of local social advertising with campaigns that are published directly from their Facebook Business Page versus from an office, company or brand page. For agents without an active listing, Social Ad Engine enables the auto-creation of branding campaigns to ensure agents can promote themselves anytime across the Facebook family of apps.

“Just like every Tiger Pistol platform offering, we developed Social Ad Engine with users in mind, simplifying the arduous process of publishing social ads for each listing by building behind-the-scenes automation,” said Talia Wachtel, VP Client Management at Tiger Pistol. “Our platform lets agents onboard and connect their Facebook Business Page quickly and publish thumb-stopping ads with only a few clicks. Agents can easily see what they are accomplishing with intuitive dashboards to view their campaigns, metrics, results, and other key elements. Moreover, they can download a report to demonstrate campaign success to their clients.”

“Tiger Pistol’s knowledge of social media campaigns, service level, attention to detail, and true commitment to our partnership were integral pieces of the successful simultaneous launch of Social Ad Engine to five of our brands,” said Christian Russo, Senior Director of Product Management, Realogy. “The dedication and enjoyment in their work and platform is evident in everything they do. When we established our long-term partnership, we had no idea how impactful it would be in today’s environment, however with Tiger Pistol’s help, we are able to deliver a level of certainty in these uncertain times with the speed and flexibility needed to let our agents and brokers own the recovery.”

Tiger Pistol’s partnership helped Realogy pivot seamlessly in a time when the real estate industry has been forced to undergo dramatic operational changes.  By accelerating the development roadmap, Tiger Pistol and Realogy were able to provide new and meaningful tools to agents through Social Ad Engine. Among some of the major changes made was a way for agents to speak to their communities in a more personal way through promoting agent advertisements, not just listings. Video and Carousel ads have also recently launched to enhance campaign performance and to give agents new ways to promote their listings and themselves.

Tiger Pistol and Realogy’s Social Ad Engine faces off against Questus and Fannie Mae HomeStyle® Renovation, IDG Communications, Inc. and Splunk, Verizon Media and Procter & Gamble, and the Financial Times and CFA Institute for Best Brand Partnership – B2B. The competition is equally stiff in the Most Original Use of Social category, contending with Sputnik France for Paris Mayday, ESPN for Dear Kobe, Zyper, E! News, and Bleacher Report. Winners will be announced Thursday, June 25 at 2:30PM EST in a virtual ceremony.

Tiger Pistol Honored with AdExchanger Award for Best Social Media Campaign

Anheuser-Busch InBev’s Localized Campaign Supporting its Worldwide Network of Local Bars, Retailers, and Restaurants Earns Top Prize

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named the winner of “Best Social Media Campaign” in the prestigious AdExchanger Awards, based on the remarkable results from the campaign that localized Anheuser-Busch InBev’s (AB InBev) national advertising, making the brand the toast of towns around the world. 

Through the Tiger Pistol platform, AB InBev shifted its budget to local social advertising, specifically Facebook and Instagram campaigns, aggregating touchpoints in communities around the world. This bottom-up approach generated larger and more meaningful results for its brand, drastically lowering advertising costs, increasing consumer engagement, and fostering loyalty among its worldwide network of bars, restaurants and retailers. 

“For nearly a decade, Tiger Pistol has been obsessively focused on building the world’s most effective and efficient social advertising platform for local activation at scale,” said Paul Elliott, Tiger Pistol CEO. “This recognition by the AdExchanger Awards is high praise, and further validates our company’s legacy of delivering ‘first-evers’ that drive client value. With our disruption-proof technology, we’re able to pivot seamlessly for AB InBev, bringing the speed, versatility, and flexibility necessary for our current world situation, that’s truly region by region and business by business.”

Tiger Pistol powers AB InBev’s Covid-19 local social strategy, giving the brand’s network of independent restaurants and bars, most of whom are suffering during this time, advertising power to help them drive business and reinforce the essential role restaurants and bars play in fostering memories and connections in the lives of consumers. 

Pre-pandemic, AB InBev offered its establishments brand-funded, direct-response local social campaigns to drive foot traffic. Tiger Pistol continues to give AB InBev the opportunity to provide their establishments brand-level creative and messaging, but has shifted to ads structured around community building, gift cards sales, home delivery, or no contact curbside pickup in impacted communities. 

“Our platform’s capability is based on the flexibility and versatility needed to run more personalized, localized social campaigns.” said Elliott. “In the thick of this pandemic and beyond, we’re going to see some establishments open, some closed, some with varying business operations, and some that could even be closed for a day or two for cleaning. These fluctuating situations are highlighting the added benefits of our technology, as we empower our clients, like AB InBev, to function at a local level, which now has a much higher degree of importance in recovery and revitalization efforts.”

AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, annually recognizes excellence, innovation, and the advertising and marketing world’s brightest achievements through the AdExchanger Awards. 

Learn more about Tiger Pistol and AB InBev’s award-winning social advertising. Register now for the free Digital Food & Beverage Virtual Event, where Daniel Ingram, Global Director of Trade Innovation at AB InBev, and Talia Wachtel, VP Client Management at Tiger Pistol, will present together at 1:50PM ET on June 23.

To learn more about how Tiger Pistol’s award-winning social advertising technology can help your brand adapt in today’s environment and beyond, visit www.tigerpistol.com 

Facebook Shops is a Bigger Deal Than You Might Think

Starting last month any Facebook or Instagram Business Page will have new features enabled allowing Brands to create fully established e-commerce experiences within the app. Facebook announced this feature calling it Facebook Shops, and this move will make it easier for customers to access Shops on both Facebook and Instagram.

The best part is that creating a Facebook Shop is free and you can choose which products you want to feature with a customized look and feel. Anyone can access Facebook Shops on a business’ Facebook Page or Instagram profile as well as discover them through Stories or ads. Facebook has also taken this opportunity to gather more data about your interests and saved products, even enabling checkouts without leaving the app. Take that Amazon!

Photo Credit: Facebook

If you don’t have a Facebook Shop setup yet don’t worry. Facebook will still direct you to your website. As this becomes more widely adopted, Facebook will further establish itself as an e-commerce platform with even greater insight into buying behavior and order tracking. The future of Facebook Shops is an exciting opportunity to tie in other tools, and the possibilities seem endless. 

Facebook Live Just Got Even More Powerful

Let’s take a look at Facebook Live. Originally positioned as a way to broadcast a conversation to your Page, Group, Profile, or Event, Facebook Live now has a new application by making it easier to showcase, shop, and purchase products on your Facebook Store – all without leaving the app. We could see a shopping channel like QVC taking full advantage of this feature once it’s made more widely available.

Photo Credit: Facebook

Facebook’s Move to Loyalty Programs

The next phase of Facebook Shops will be loyalty programs. Whether you have a current  rewards program at your favorite coffee shop or you’re a new business that needs a way to create a program for your customers, Facebook is testing how they can make it easier to earn rewards at your favorite stores without leaving their app. Only time will tell if these features will begin to compete with bigger reward players like Rakuten. Our bet is on Facebook.

 

Photo Credit: Facebook

How Can Facebook Marketing Partners Help?

The introduction of Facebook Shops has arrived at a critical time, allowing companies to sell products directly through the native Facebook Platform and further increasing Facebook’s market share of online interaction. While this could be a game-changer for many small businesses, the need to advertise through all e-commerce channels in order to drive conversions is still a necessity for any company.

As a preferred Facebook Marketing Partner, Tiger Pistol provides the expertise to help you grow your business and test new tools like Facebook Stores as they become available in Facebook’s API. With nearly a decade of Facebook experience, Tiger Pistol provides a SaaS solution enabling Brands, SMB Resellers, and Agencies to localize their message at an unprecedented scale.

Want to learn more? Please contact us, we’d love to connect.

Sources: Techcrunch, Facebook

David Delaplane is a Regional Sales Director for Tiger Pistol. With over 9 years of experience in SaaS and paid media, David demonstrates his passions for strategic thinking and problem solving by delivering innovative and custom solutions for our clients. As a Chicago native, David enjoys exploring the diverse cultures of the city through food, music, and long runs and bike rides through the many neighborhoods.

UPDATED: Global Analysis: Using CPMs as a Leading Indicator of Economic Recovery

Can CPMs be used as a leading indicator of economic recovery?  Tiger Pistol’s Paul Elliott, CEO, and Chris Mayer, Solutions Engineer, put this question to the test. Check out their global analysis of the weekly growth of active COVID-19 cases in six countries and how they correlate with the average Facebook and Instagram CPMs during the same time, based on a cross-industry sampling of 4 billion ad impressions.

What they found was a formula that brings a level of certainty to these uncertain times.

Paul Elliott is the Chief Executive Officer of Tiger Pistol. He is a recognized thought leader in integrated marketing and customer engagement, with more than 20 years of experience helping global brands and their local outlets achieve significant results and return on marketing investments. Elliott was a recipient of Ad Age’s 40 under 40 and the Smart Business Smart 50 honor.  

Chris Mayer, a Solutions Engineer at Tiger Pistol, specializes in helping digital agencies, SMB resellers, and global brands build scaled Facebook advertising solutions with an emphasis on local activation.

Tiger Pistol Partners with Anheuser-Busch InBev for Worldwide Local Recovery and Revitalization Initiative

Global-to-Local Social Advertising Technology Made Available for 5 Million Bars, Restaurants and Retailers Worldwide

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with Anheuser-Busch InBev (AB InBev) to support the brand’s worldwide network of local retailers, bars, and restaurants that have been affected by COVID-19.

“We all have our go-to local establishments, whether it’s the neighborhood pub for happy hour, our favorite dinner spot, or our chosen venue for celebrating milestones,” said Paul Elliott, CEO, Tiger Pistol. “Very few companies have a global footprint like AB InBev, and they support their worldwide community and make sure their establishments have everything they need to weather the storm today and succeed in a new normal future.”

Restaurants and bars are among the hardest hit industries across the globe. According to Statista, the year-over-year decline of seated patrons in restaurants worldwide dropped day by day February to May reaching a staggering 100% decline by early May A study by Deloitte states that while global at-home consumption has increased, it will unlikely cover the cost of lost sales even once the situation begins to normalize. In a survey by Technomic, 32% of consumers say they plan to eat at restaurants less often out of COVID-19 concerns. With layoffs and hour cuts prevalent across the industry, restaurants and bars need help to survive the crisis. In a Datassential survey, 33% of operators cited they needed help communicating their establishment’s status, and 25% of local operators cited the need for collaboration to promote traffic.

Tiger Pistol provides the ability to reach deeply into local communities all throughout the world, empowering individual restaurants and bars with locally relevant ads that use powerful messaging alongside globally-recognized brand creative. The ads are flexibly deployed from the local business’ Facebook Page, with objectives in line with state, regional, or city-level government restrictions. This social strategy gives these small retailers, most of whom are suffering during this time, an advertising option to help them continue to drive business and recall the essential role restaurants and bars play in fostering memories and connections in the lives of consumers.

“Tiger Pistol’s global-to-local approach marries two strategies together to ensure AB InBev’s success,” said Elliott.  “First, it brings their brands directly to consumers for immediate identification. Second, the local establishments can drive a personal connection with the consumer. By providing enterprise-strength tools to the local market, the consumer ends up with a highly relevant, localized ad.”

With each region affected differently, AB InBev and Tiger Pistol are working closely with the brand’s global markets to create social media marketing plans to support small businesses during this crisis and to help them recover. AB InBev uses the Tiger Pistol Platform to support the following initiatives, among others, worldwide:

  • Brazil, with tens of thousands of locations with local Facebook and Instagram campaigns that promote new e-commerce options, including through Ze Delivery, a delivery app that ABI Brazil created to promote online ordering and delivery services available from their favorite local spots, and with planned campaigns to help businesses connect with consumers in the post-crisis environment.
  • Belgium and the UK, with campaigns to promote their “Cafe Courage” and “Save Pub Life” initiatives that allow patrons to purchase gift cards or make donations to support their favorite hang outs, and with planned campaigns to help businesses promote their new operating hours and safety protocols to consumers as they begin to re-open.
  • Canada, with campaigns that support local on- and off-premise establishments in promoting take-out and online ordering and delivery options.

These efforts are part of a long-term partnership to provide AB InBev’s worldwide network of restaurants, bars, and retailers with an industry-leading platform for publishing high performance, local Facebook and Instagram ads.

AB InBev first engaged Tiger Pistol for a Facebook advertising pilot in 2019. Tiger Pistol developed a simple, effective way for local establishments to automatically publish on-brand, best-practice Facebook ads straight from the local establishment’s Facebook Business Page. The campaigns produced a 60% lower cost of advertising among other remarkable results. AB InBev continued to expand the program throughout the year, culminating in a global multi-year partnership.

“We are partnering with Tiger Pistol to develop new tools that evolve how we market our brands and build relationships with our network of establishments – both in a time of crisis and in ordinary times,” said Gabriel Mello, Global Vice President of Category Management and Trade Solutions, AB InBev. “Their technology and knowledge of social advertising have made Tiger Pistol the right partner to collaboratively develop a scaled social advertising solution.”

Let’s talk about what Tiger Pistol can do to locally activate social advertising for your brand. Contact us today.

Tiger Pistol Contributes Social Platform, Services to JOANN for Local Amplification of “Make to Give” Mask Initiative

Tiger Pistol’s social advertising platform helps JOANN achieve its benevolent mission, while contributing to the health of stores and local communities.Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with JOANN, the nation’s largest specialty retailer of crafts and fabrics, to amplify the promotion of its “Make to Give” handmade mask donation initiative through local advertising on Facebook and Instagram. 

“Tiger Pistol is dedicated to helping JOANN in its initiative to support our country’s medical personnel and fellow citizens,” said Paul Elliott, CEO, Tiger Pistol. “While JOANN supplies free tools, supplies, and guidance, Tiger Pistol is providing our social advertising platform and campaign management resources to help extend the reach and impact of the initiative.” 

Beginning in early March, JOANN began to notice groups of people in the crafting and sewing communities making protective masks, gowns, and other essential items to donate to local hospitals and health care facilities. Inspired by the customers who were looking to help during this unprecedented crisis, JOANN wanted to contribute to the cause, providing free mask-making supplies and guidance through in store experience, Curbside Pickup and joann.com. After just a couple of months, more than 150 million masks were created through a combination of customer purchases and directly donated masks and scrubs to hospitals and health care facilities nationwide. Now, the company’s focus is expanding to supplying masks for everyone in America. 

In support of this effort, Tiger Pistol is running high-performance Facebook and Instagram ads with copy that dynamically localizes to drive community relevance and ad performance. JOANN is using the ads to drive awareness for the company’s ‘Make to Give’ initiative and donation efforts in connection with its local stores.

“With state and local lockdown orders still in flux, JOANN needed agile and flexible advertising technology,” said Talia Wachtel, VP Client Management, Tiger Pistol. “Tiger Pistol’s Platform allowed JOANN to rapidly deploy and update ads based on the status of each store, whether open for business, offering curbside or in-store pickup, or only offering ship-to-home service. JOANN can now easily manage its locations with the Tiger Pistol platform’s ability to group JOANN’s campaigns by county, state, or city according to local government orders, and giving JOANN the flexibility to change or pause these campaign groups in minutes.” 

The Tiger Pistol platform’s unique capabilities enable brands to adapt their strategies to store openings and closings.  Government orders may be lifting in areas, but with COVID-19 still looming and contact tracing ramping up, retailers still need a way to rapidly change store status within their advertisements, whether open for business, closed with only online ordering or curbside pickup, or closed for a couple days due to cleaning.  

“Unlike other advertising platforms, Tiger Pistol can support a quick and responsive local strategy, ensuring that brands can more easily account for different scenarios,” said Elliott. “With templatized local campaigns, the ability to shift creative and messaging based on store status, and easy tools to turn campaigns on or off based on changing local orders, Tiger Pistol gives brands the opportunity to deeply reach communities with both sales-driven and/or purpose-driven content.”

“Tiger Pistol saw the value in our efforts to protect our communities, and approached us wanting to help spread the word about our Make to Give initiative,” said Chris DiTullio, Chief Customer Officer, JOANN. “Once we saw the platform’s capabilities, particularly the ability to provide accurate information down to each store location, we knew there was an opportunity to inspire more customers and create a much stronger local connection. We’re thankful for the support of our efforts, and the impact this platform and services have made on our initiative.”

Learn more about JOANN Stores and its ‘Make to Give’ initiative

Learn more about how Tiger Pistol’s disruption-proof technology empowers brands and their local partners with local social advertising at scale. Contact us today. 

Tiger Pistol Named Finalist in Three Categories for the 12th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has announced its been named a finalist in the 12th annual Shorty Awards for every category the company entered – Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for Anheuser-Busch InBev.

“We’re thrilled to be honored among some of the most influential global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Tiger Pistol’s social advertising solution allows Anheuser-Busch InBev to provide its worldwide network of restaurants, bars, and retailers with an industry-leading platform for publishing high performing, local Facebook and Instagram ads at scale. Recognition by the Shorty Awards further solidifies our global-to-local approach as the future of social advertising.”

Through the use of Tiger Pistol’s platform, Anheuser-Busch InBev was able to scale its social advertising, distributing brand-approved campaigns to thousands of restaurants and bars worldwide, reaching more than 700,000 consumers per location. Tiger Pistol’s social advertising solution allowed Anheuser-Busch to bridge its existing gap between broadcast and on-site print collateral, dramatically reducing advertising costs and driving foot-traffic to individual local restaurants and bars resulting in increased sales.

The Shorty Awards, now in its 12th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Winners will be announced leading up to and during the awards ceremony on May 3, 2020. This year’s show will be a digital-only event in light of public health concerns surrounding COVID-19.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Tony Weisman, Chief Marketing Officer, Dunkin’ Brands; Matthew Digirolamo, Chief Communications Officer, L’Oreal; Rebecca Messina, Global Chief Marketing Officer, Uber; and Lilian Tomovich Chief Experience & Marketing Officer, MGM Resorts International; among others.

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.

About the Shorty Awards

The Shorty Awards honor the best of social media and are produced by Sawhorse Media, a New York-based technology startup. Sawhorse also created and runs Muck Rack, the leading software platform that helps Fortune 500 companies, brands, PR agencies and journalists build relationships, monitor news, and measure the impact of media. Find the Shorty Awards online at www.shortyawards.com, facebook.com/shortyawards, Snapchat: shortyawards, Twitter: @shortyawards, Instagram: @shortyawards, and YouTube: www.youtube.com/shortyawards .

 

Pivoting to Ensure Real Estate Agent Success in Uncertain Times

Tiger Pistol and Realogy Accelerate Roadmap for Social Ad Engine, a Social Advertising for Real Estate Tool

For over a year, Tiger Pistol has provided the platform for many of Realogy’s agents’ and brokers’ social advertising needs. Social Ad Engine is built for easy publishing of best-practice local Facebook and Instagram listing campaigns. Realogy and Tiger Pistol quickly reacted to the needs of agents since the spread of COVID-19 by changing up their roadmap to focus on releasing features that help agents continue to be productive during this time.

In a recent interview with Inman, the leading independent news publisher for the residential real estate industry, Christian Russo, Senior Director of Product Management at Realogy, discussed how Social Ad Engine’s roadmap has been accelerated to accommodate the needs of agents and brokers in today’s environment, including prioritization of supporting videos in listings to show virtual tours, as well as the ability for agents to promote themselves without a listing.

“We saw a need to rapidly get this out to our agents as quickly as possible so they can leverage that new functionality and reach their community and speak to their community in a more personal way than just promoting listings.” 

Christian Russo, Senior Director of Product Management, Realogy

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