Snapshot: Facebook Updates to Combat COVID-19 and Misinformation

During this time of uncertainty, social advertising policy is uncharted territory. In order to keep the community safe and informed, measures are being taken to ensure that correct and fair information is being disseminated to users. With new updates coming to Facebook platform daily, we have provided a breakdown to navigate some of the major changes that have hit Facebook and Instagram since the COVID-19 outbreak.

Due to this public health emergency, Facebook has sectioned their response to the issue into four categories. 

  1. Making sure everyone has accurate information
  2. Stopping misinformation and harmful content
  3. Supporting global health experts and relief efforts
  4. Supporting local governments, communities, and businesses 

Facebook is striving to make sure users have access to credible information regarding the virus. To make access easier they have included preventative tips at the top of the newsfeed and partnered with the World Health Organization to provide updates via WhatsApp. They are also supporting health authorities and fact checkers with grants to increase staff.

It is also a priority to make sure that users aren’t harmed during a crisis, so they have taken a stance against misinformation and exploitative tactics. In extension of their current policies, all content regarding false information or conspiracy theories will be removed by their team. In addition, they are working to make all of their apps more efficient with the spike in users. To also combat harmful content, Facebook is also prohibiting ads for items such as hand sanitizer, disinfecting wipes, and COVID-19 test kits.   

Not only are they matching $20 million in donations for relief efforts, but Facebook is utilizing its tools to provide support. They are currently offering free ads to health organizations to connect users with useful and accurate information. Facebook has also started initiatives like allowing organizations to scale their response to COVID-19 via messenger, and implemented a  “Hackathon” with access to their internals tools to build new messaging solutions.

Lastly, Facebook is about community so they are working to strengthen connections and support local businesses and officials. They have invested $100 million into local businesses. They are also providing tools for free like workplace and resources in their hub to community leaders, business owners, and government officials to assist them with pushing out timely and accurate alerts. Facebook is committed to keeping all their apps strong and reliable to stay connected. 

With all of these steps, Facebook is working to make their platform a safe space. At Tiger Pistol, we understand the importance of local businesses and community so we will continue to be a resource and keep you informed during this time. 

Source: Facebook: Keeping People Safe and Informed About the Coronavirus

Yanira Durant is a marketing specialist for Tiger Pistol. An Austin local with a passion for social advertising, Yanira strives to break through the noise in fun and creative ways. In her free time, she enjoys exploring the city, trying great queso, and managing her pug’s Instagram account.

Tiger Pistol Named Localogy Excellence Award Winner

Tiger Pistol Technology Creates Critical Connection Between Real Estate Agents and Homebuyers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Localogy Excellence Award for “Best Localized Marketing Campaign.”

“Very few industry groups understand marketing success in the local marketplace the way Localogy does,” said Paul Elliott. “Time and again, Tiger Pistol’s global-to-local approach outperforms comparable brand-level campaign executions, and Localogy’s recognition of Tiger Pistol for ‘Best Localized Marketing Campaign’ further emphasizes our category leadership and business impact.”

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Fortune 500 real estate services provider, with a network of over 200,000 real estate agents.

The solution enables the client’s agents to easily promote their listings and themselves with auto-configured, best practice Facebook and Instagram campaigns.

“Tiger Pistol’s power lies in the ability for agents to publish campaigns directly from their own agent-branded Facebook Page,” said Talia Wachtel, VP Client Management, Tiger Pistol. “While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Tiger Pistol leverages the most relevant Facebook Ads Objectives to drive the results that matter. Our platform supports the ability for agents to publish Facebook Lead Ads, and auto-creates best practice Facebook Lead Forms that have unique qualifying questions, making it easy for the agent to launch the ad with little knowledge of Facebook ads.”

Tiger Pistol is also proud to announce that two of their partners were also honored by Localogy. Hibu, the leading provider of digital marketing solutions to local businesses across the United States, won a Localogy Excellence Award for “Most Significant Business Transformation” as the company made the titanic shift from a print and Yellow Pages-driven business to a digital marketing solutions provider, and BrandMuscle, and integrated local and channel marketing solutions provider, won “Best Go-to-Market Strategy.”

The Localogy Excellence Awards recognize organizations and individual leaders shaping the future of localization for the more than 30 million local and small businesses who depend on them every day.

Learn how Tiger Pistol unlocks local activation at global scale for brands. 

Tiger Pistol Ranks in Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies

Inc. Magazine recently revealed that Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is No. 59 on its inaugural Inc. 5000 Series: Texas list, and top 5 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies.

Companies named to the list exhibit stunning rates of growth across all industries in Texas. The list’s 250 private companies had an average growth rate of 294 percent. Companies based in the largest metro areas—Dallas, Houston, Austin, and San Antonio—brought in the highest revenue overall.

“Tiger Pistol’s innovations have sparked explosive growth and ongoing client loyalty, and recognition on this list validates our category leadership.” said Paul Elliott, Tiger Pistol CEO. “Our unwavering focus on social advertising automation has yielded a unique, innovative, trusted, and results-oriented partnership with some of the largest global brands and resellers that realize the power of local activation at scale.”

Born of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Texas economy’s most dynamic segment—its independent small businesses.

“The companies on this list demonstrate just how much the small-business sector impacts Texas’s economy,” says Inc. Editor in Chief Scott Omelianuk. “Across every single industry, these businesses have posted revenue and growth rates that are beyond impressive, further proving the tenacity of their founders and CEOs.”

“Tiger Pistol has developed the future of social advertising at scale across the Facebook family of apps,” said Elliott. “While many others have tried to enter the market Tiger Pistol established, the company’s continued focus on agile technology innovation, speed to market, social advertising expertise, deep partnerships with Facebook and our clients, and use of data to drive smarter automation and superior results, truly sets it apart.”

Complete results of the Inc. 5000 Series: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc.com/inc5000-series-texas-2020.

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today. 

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Facebook Launches Grant Program to Help Small Businesses

On Tuesday, May 17th, Facebook announced an upcoming grant program aimed to help SMB retailers during COVID-19. It will consist of $100 million in cash grants and ad credits for up to 30,000 eligible businesses. Facebook COO Sheryl Sandberg expanded on the importance of this initiative in her Facebook post:

Small businesses are the heartbeat of our communities, and many of the people who run these businesses are heavily affected by the crisis …We’ve listened to small businesses to understand how we can best help them. We’ve heard loud and clear that financial support could enable them to keep the lights on and pay people who can’t come to work.

The program is aimed to help businesses cover things like rent and operational costs, as well as connecting with more customers and keeping the workforce strong. For those interested in applying, stay tuned, as more details will be available in the upcoming weeks. You can also sign up for updates directly from Facebook here

In the meantime, Facebook has updated their Business Resource Hub with a page specific to managing and building resilience during this ordeal. It includes ideas for staying in touch with customers (like pinning your important updates) and other concrete steps for the unexpected challenges we’re facing. 

We love and support our SMBs. Tiger Pistol is here to answer any questions you may have.

Tiger Pistol Hires New Director of Client Success

Ashley Clark Tapped to Lead and Enhance Services and Support Team

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently added Ashley Clark to its executive leadership team as Director of Client Success. 

Ashley Clark, Director Client Success
Ashley Clark, Director Client Success

“Ashley’s hiring is part of Tiger Pistol’s continued investment in providing world-class customer service and support to our clients,” said Paul Elliott, CEO, Tiger Pistol. “As we continue our rapid  growth, Ashley will help ensure that we continually elevate and evolve the standards by which we communicate with and nurture the partnerships with our clients and their nearly 500,000 end-advertisers.” 

Clark joined the Tiger Pistol team from her previous role as Director of Customer Happiness at Volusion, where it was her mission to perfect the customer lifecycle and build mutually beneficial relationships, driving results for the company’s highest value customers and accounting for over $10M in annual recurring revenue. Ashley has also held leadership positions at Social Sentinel, where she handled the company’s most trusted partnerships to further advance the new frontier of safety in higher education. She holds an MPA from the University of Vermont.

“I am delighted to join the Tiger Pistol team and am looking forward to accelerating company growth with continual focus on advancing the knowledge and support of our Client Success Team,” said Clark. “The future of social advertising is bright with Tiger Pistol leading the way. Our team has already demonstrated their unwavering commitment to the success of our  clients’ businesses, and in combination with our innovative tech solution, our customers will not only thrive, but surpass their advertising goals. I’m greatly looking forward to working with some of the best and brightest in the industry to see what we can achieve together.”

Tiger Pistol’s dedicated Client Success  team provides go-to-market support, training, and onboarding, including a 24×7 multilingual help desk. Under Clark’s leadership, the team will build on Tiger Pistol’s industry-leading foundation – identifying and innovating ahead of our clients’ and end-advertisers’ social advertising needs. 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies visit www.tigerpistol.com

About Tiger Pistol 

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, and by Street Fight for Best Social Media Campaign. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.

What's Up with WhatsApp Ads

What’s Up With WhatApp Ads?

WhatsApp ads are coming! Well actually, they’re already here, but they are expected to be coming again in 2020, only this time, in-app. It was only just over a year ago, in October of 2018, that Facebook enabled “click to WhatsApp” ads, which allowed marketers to deploy ads that allowed users to click direct into a WhatsApp conversation with a business. These features further evolved into the concept of “WhatsApp Business” – a separate app specifically for business owners using WhatsApp, that launched in April 2019.

Facebook’s development of their WhatsApp advertising offerings has been a slow burn since they acquired the Platform in 2014. Generally speaking, up until recently, WhatsApp was treated more independently of Facebook’s other major acquired property, Instagram. Instagram fully opened to advertisers in 2015, just 3 years after being acquired.

WhatsApp Business includes the ability to set up Business Profiles on WhatsApp as well as more distinct tools for business communication, such as auto-responses, and away messages. These WhatsApp changes are foundational, and a necessary step to fully unlock the advertising potential of the WhatsApp platform, with the expected launch of new ad formats that originate in WhatsApp, rather than taking users to it. It’s clear that Facebook likely has bigger plans for WhatsApp in mind.

Investing in WhatsApp’s advertising functionality is a no-brainer for Facebook, by the numbers, WhatsApp represents one of their largest, most engaged properties:

  • 1 billion WhatsApp accounts are active every day.
  • 1.5 billion WhatsApp accounts are active every month
  • 2 billion minutes of calls every day.
  • 450 million WhatsApp accounts are active on WhatsApp Status every day.

With such a massive user base using the Platform regularly, WhatsApp promises to be the next evolution of Facebook’s social advertising tools. However, though it should be mentioned, there is just one major caveat to the rise of WhatsApp, Facebook’s home market, the United States, doesn’t really use it. Facebook’s answer to this, has been to position Messenger as the go-to messaging option for advertisers in the US. In either case, WhatsApp’s emergence is a sign of the times. Messaging is to become a bigger part of the consumer experience and advertisers will be required to evolve to meet this new challenge, and we have every reason to believe that WhatsApp will be the first battleground.

What opportunity does WhatsApp represent? Better consumer data and experiences namely, in addition to considerable ROI potential for businesses large and small. A few examples from Facebook on early adopters:

PlayKids,  an education Platform for kids, saw a 90% decrease in lapsed subscribers when they started using WhatsApp Business to communicate directly with their customers over phone and email.

Sale Stock, an Indonesian fashion business, took a similar approach and began using WhatsApp Business as their primary communication channel. It quickly became their number one source of inbound chat traffic, with 90% of the messages delivered by Sale Stock read by their customers.

What makes WhatsApp and messaging-based social activations so exciting is their ability to generate both positive customer outcomes in addition to ROI for the business. This is especially true at scale. One additional case study comes from the Dubai-based logistics company Aramex. To date they’ve served over one million customers through WhatsApp Business, and saw a 19% decrease in inbound call volume to their support center since making the transition. What’s more, 41% of all shipment inquiries are now handled through WhatsApp.

One thing these case studies all have in common is they all involve integrating WhatsApp into customer service channels – the advertising elements only surfacing in the very bottom funnel, where messaging is deployed to drive retention and re-purchase. In part, this is not unexpected given that it’s much easier for businesses to communicate with existing customers rather than potential ones through direct messaging. To think that messaging could lead a customer acquisition strategy is a notion fraught with caveat and complication. While it may not ever be the leading strategy for some industries, it can be a compelling strategic element even in cases where proactive conversation is not already embedded in the sales process.

Imagine running an awareness or traffic campaign in WhatsApp, and retargeting people who viewed the ads, watched X% of the video, or viewed a product page with a direct message. Alternatively, immediate follow-ups off the back of WhatsApp ad clicks present another interesting frame, to instigate driving conversions via direct or bot-driven consumer communication. The possibilities are endless, but it can’t happen until Facebook’s tools catch up.

In the last year, Facebook has made the foundational steps for both WhatsApp and Messenger to play a larger role in advertising. The next step is a fuller integration with existing advertising tools by launching WhatsApp Ad formats with direct placement on WhatsApp and lowering the barrier of entry for advertisers.

I suspect 2020 may finally be that year where messaging as a distinct tactic, rather than an afterthought, within the Facebook marketing funnel will be fully realized. And soon our notion of a “social media campaign” might just change a bit to not only include targeting consumers on social media, but talking to them as well. Who knows, you may even find yourself reporting on “Conversations Started” in between discussing impressions and CPCs.

Ready to simplify social advertising, and enable local activation at global scale? Contact Tiger Pistol today.

After earning his Masters in Mass Communications in 2015, Chris Mayer worked at Facebook prior to joining Tiger Pistol as a Project Manager. He specializes in helping digital agencies and national brands build scaled Facebook advertising solutions with an emphasis on local activation. Outside the office, he enjoys, basketball, Formula One, and sharing opinions on film and television.

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Tiger Pistol Furthers Investments, Outlines Goals for Data and Analytics

Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations

To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company’s data and analytics capabilities.

“As the advertising technology landscape becomes more competitive, the ability to integrate and better leverage data will become a key differentiator,” said Paul Elliott, CEO, Tiger Pistol. “More than 90% of all purchases are still made offline, yet most advertisers remain largely blind to the connectivity between their advertising and these offline transactions. Sure, data exists for phone calls, leads, and online traffic, but there remains a large void when it comes to tying digital advertising to the actual sale. The team at Tiger Pistol is working to solve that very problem by connecting social advertising through the Tiger Pistol platform to real world engagement.”

Leading Tiger Pistol’s Data and Analytics team is recently hired Senior Data Engineer Matt Liszewski. Liszewski comes to Tiger Pistol from Companion Labs, where he led efforts to analyze, optimize, and automate Facebook ad spend. Liszewski has 15-plus years’ experience architecting high performance APIs and data intensive applications with both distributed and local teams. He’s been involved in full software development life cycles including requirements gathering, design, development, testing, and support.

“Matt has spent the majority of his career tackling difficult business challenges through the application of technology, so he was the perfect fit to lead our Data Engineering team. In our quest to deliver more value and advanced capability to our clients, we have some tough industry challenges to solve, and I am confident that Matt will lead us there,” said Elliott. “We’re excited about adding Matt to the Tiger Pistol team and can’t wait to see the opportunities Matt’s efforts will unlock.”

Additionally, Darshan Pradhan was recently hired to work with Liszewski as a Senior Application Engineer. He comes with 15 years’ experience developing and architecting software systems at digital and social advertising companies focused on leveraging data and analytics to provide optimized results to marketers. He has previously worked with Liszewski at Knotice/IgnitionOne, where he helped develop a digital marketing and data management platform focused on utilizing first- and third-party data to deliver personalized dynamic content via email, SMS, and display, and at Companion Labs, where he helped maintain and enhance the Facebook Ads data intake process, as well as led the development on the Google Ads data intake.

“Darshan will be focused on helping establish data intake patterns for integrating third-party data sets into Tiger Pistol’s data and analytics feature,” said Liszewski. “He’ll be working closely with the Product Development team to integrate existing applications with the new analytics feature, introducing a new Reporting and Analytics API, and working on the integration of new third-party data sets.

The team will evolve Tiger Pistol’s data and analytics capabilities to fully unlock the potential of existing Facebook insights data, as well as allow for the easy integration of third-party data sets.

“By enhancing our data and analytics foundation, Tiger Pistol is now able to provide unique insights to its customers as well as introduce new features around data-science backed recommendations,” said Elliott. “This foundation will also allow the Tiger Pistol team to demonstrate clear value to current and prospective customers.”

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today.
Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol’s Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales. 

“Andrew’s and Jason’s hiring is part of Tiger Pistol’s continued investment in operations, product development, and client acquisition and success,” said Paul Elliott, CEO. “Together, their seasoned talent and industry perspective will build on Tiger Pistol’s industry-leading foundation by identifying and innovating ahead of our clients’ and prospects’ social advertising needs and desires.” 

Andrew Gilligan, SVP, Product, Tiger PistolGilligan will lead the next stage of Tiger Pistol’s product innovation. He has been leading product development for 15 years, ranging from ad exchanges to artificial intelligence assistants. Prior to Tiger Pistol, Gilligan was the VP of Product at RetailMeNot, focusing on location-based shopping products and personalization. He also designed OpenX’s Header Bidding solution to help publishers make more revenue, led Smaato’s mobile ad exchange for app developers, and led product for LiftDNA through its acquisition. 

“Tiger Pistol continues to expand at breakneck speed, with tons of clients that want to run hyper-localized, paid social advertising campaigns at scale,” said Gilligan. “I’m excited to expand our partnership with Facebook, as well as be part of the amazing team that will further accelerate the next phase of the company’s growth.”

Jason Johnson, VP, Enterprise Sales, Tiger PistolJohnson will lead the Tiger Pistol sales team, driving new client acquisitions, and providing strategic insights to support Tiger Pistol Platform innovations and client success. He brings twenty years of experience as a strategic enterprise software sales executive and leader. Johnson comes to Tiger Pistol from Kenshoo, where he served as VP Enterprise Sales. He has also held sales leadership positions at Salesforce, Sage Software, Microsoft, and Oracle. He has managed and sold to top global brands like Apple, Uber, REI, Expedia, Zillow, Nordstrom, Seagate and Yahoo. 

“In addition to leading an aggressive sales team expansion, I’m eager to reinforce Tiger Pistol’s values and their position as a trusted partner for global brands, resellers, and agencies who recognize the importance of social advertising at scale,” said Johnson. “I’m thrilled to join Tiger Pistol’s executive team and humbled to work alongside such an incredibly talented group of professionals who are laser-focused on our clients’ success, fueling the company’s dynamic growth.” 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today

Are Facebook CPMs Rising? Depends How Local You Go.

The Story of How a Simple Hunch is Transforming Social Advertising

A recent industry news article cited that Facebook’s CPM (cost-per-thousand impressions) grew by 122 percent. With our considerable amount of historical campaign data, we couldn’t help but wonder if Tiger Pistol’s Facebook Advertising CPMs were rising at the same rate. 

SPOILER ALERT: They’re Not. Not Even Close.

We don’t like to throw the word “hero” around, but this origin story shows exactly how our simple hunch is transforming social advertising. 

Tiger Pistol Named Winner in Street Fight Innovator Awards

Tiger Pistol Named Winner in Street Fight Innovator Awards

Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.

“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”

The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:

  • Challenge #1
    • Hyper-local dynamic targeting specific to each business sales area.
  • Solution
    • Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
  • Challenge #2
    • Advertising that’s both on-brand and personalized to each end-location.
  • Solution
    • Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
  • Challenge #3
    • The ability to provide relevant campaign results to both brand and location.
  • Solution
    • Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.

“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.

Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.