Recently, Localogy’s Mike Boland chatted with Tiger Pistol CEO, Paul Elliott, about driving social advertising success on a local level for enterprise brands, agencies, and SMB resellers alike. As Tiger Pistol continues to grow, its sights are set on further penetration among the enterprise market. Elliott reveals how the organization has been structured to serve these unique customer sets from both a sales and a product perspective.
“We can accomplish the things that everything else says “no” to. Those things that are just assumed that you can’t do or that they are too big, they’re too scary, they’re too hard – that’s what drives us forward.”
Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, announced today that it recently won two U.S. Social Media Awards – Best use of Facebook/Instagram and the Innovation Award. The company was also runner up for Best Use of Paid Social, Best Social Media Campaign, and Best Strategic Use of Social Media.
“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO. “We want to help our clients grow. We’re highly competitive and fearless. You’ve got to be bold when you’re competing in a highly dynamic marketplace. We like to say we can accomplish the things that everyone else says ‘no’ to – what’s assumed to be too big or too scary or simply can’t be done. These are the challenges that propel us forward with great success.”
See how the award-winning Tiger Pistol Platform can unlock local activation at global scale for your business. Request a demo today!
Recently, Good Morning Cleveland anchor Katie Ussin visited the Tiger Pistol office to see our new space and learn more about the opportunities we’re bringing to the city. Watch the video and read the accompanying article on the challenges of opening a new office during a pandemic.
Kierston Vaughn Tapped to Develop and Manage Scalable Structure for Corporate Culture and Talent Enablement
Tiger Pistol, the only social advertising platform that delivers local activation at a global scale, recently formalized the hiring of Kierston Vaughn as SVP of Talent and Enablement. Vaughn began working with Tiger Pistol in April of 2019 as a talent consultant.
“Kierston has been extremely dedicated to creating an environment that is based on the principles of a growth mindset, exciting and empowering team members to achieve new heights, breaking new boundaries with our clients, one another, and ourselves,” said Paul Elliott, CEO, Tiger Pistol. “Kierston encourages team members to develop and lead new initiatives and use their natural talents to contribute to company culture, content, product innovation, and client success. She brings a wealth of experience in high growth companies, both small and large, making her a perfect fit to lead our innovative company culture.”
A dynamic talent executive with a background in the consulting and digital marketing industries, Vaughn holds more than 20 years experience in helping companies build thriving cultures through growth and process change. Having previously worked for companies like Accenture, Rosetta, Razorfish Global, Kalibrate, and Robots & Pencils, her approach to talent is founded in a deep understanding of service industry business models in a global context. She excels at building cultures that enable teams and individuals to deliver their best for client satisfaction. Vaughn will continue to enhance Tiger Pistol’s recruitment and engagement efforts to ensure an architecture that aligns talent and experience with the company’s aggressive growth.
“I’m so proud and excited to become an official part of the incredible team and culture at Tiger Pistol,” said Vaughn. “I’m humbled by this team and their passion for their work. I can’t wait to see all the great things our team can accomplish, and I am committed to providing each member with the tools and structure to develop and grow.”
Kierston earned a Bachelor’s Degree in Organizational Leadership and Supervision from Purdue University and is an affiliate of the Society of Human Resource Management. She has been a certified Professional in HR [PHR] since 2003.
About Tiger Pistol
Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies. To learn more, call (888) 400-8845, visit TigerPistol.com, or follow on Twitter, Facebook, or LinkedIn.
At Tiger Pistol, even though we aren’t physically able to be together, we are always #united! In a time of social distancing and adjusting to life at home, we have made it a priority to stay connected. Our focus is to make sure our team is safe and healthy – both physically and mentally. Although we miss the jokes in the office and seeing our coworkers in person, we still maintain what is fun and unique about Tiger Pistol.
“Quaran-Tini” virtual happy hours are now something we look forward to each week to share some drinks and catch-up. During this time of uncertainty, we can count on each other for laughs and support.
Kids and pets have also become honorary Tiger Pistol team members. We look forward to hearing about how our new “coworker” has napped all day or barked at cars during a Zoom meeting.
We’ve welcomed some new members to our Tiger Pistol family!
And we have a lot of fun watching Mike’s chicks grow up.
Another new addition to the team is our #social-distancing-together channel on slack. This channel is meant to encourage us, connect us, and remind us to stay positive. We share our home workspaces, our favorite coffee mugs, and what we’re cooking. I think our favorite was getting to see our friends’ childhood pictures.
We are making sure to keep the Tiger Pistol culture alive and thriving, even from afar. In the digital age, we count ourselves lucky that technology allows us to service our clients well and maintain relationships with one another. Our company meetings may look different, but our concern for each other and for our clients remains fervent. We’re truly all in this together.
To learn more about what it’s like to work at Tiger Pistol, check out our Culture FAQs.
Tiger Pistol is an innovative, social advertising technology company experiencing explosive global growth. Our employees exhibit deep subject matter expertise in digital advertising, business savvy, leadership traits, passion for clients, and competitive nature to drive the business forward. Considering a career at Tiger Pistol? Check out this list of FAQs about our amazing company culture.
How would you define a Tiger Pistol Team Member?
Tiger Pistol team members are part of an inherently curious culture. We’re not afraid to invent, innovate, and take calculated risks that have made us an industry leader, and it has become our mantra: Curious. Fearless. Ambitious. When others say “no,” we find a path to “yes.”
What are the hidden opportunities not listed in the job description?
Every day at Tiger Pistol is truly a chance to excel. Tiger Pistol is committed to creating an environment that is based on the principles of growth mindset, with team members excited to push the bounds of our clients, of one another, and of ourselves. Team members are encouraged to develop and lead new initiatives, and use their natural talents to contribute to company culture, content, product innovation, and client success. Tiger Pistol also encourages every team member to share their expertise and gain visibility as an industry thought leader.
What are the communication channels like at Tiger Pistol?
Our leadership team values transparency and addresses big questions, small questions, and everything in between with a conscious understanding of the individual importance of each inquiry. In addition to our open door policy, Tiger Pistol fosters communication and culture through company gatherings, including monthly meetings, weekly happy hours, offsite deep-dives, and team-building volunteerism.
What about the day-to-day social aspect of working at Tiger Pistol?
Team Members are encouraged to create and lead career growth and social clubs, which range from business book club to movie club. Our Slack Channels span every interest, from industry news discussion to sports to astrology. Tiger Pistol employees constantly strive to grow, learn, improve, and win, but never miss the opportunity to positively add to the company’s culture.
What management ideas does your company practice that set you apart from your competition?
Our management philosophy is built around accountability, shared vision, and alignment. Our diversity extends to experiences, backgrounds, and approaches, and we empower our team members to raise not only all possible answers, but to continually ask all possible questions. Team members are encouraged to test, try, fail, and revisit. We believe in communicating frequently and repeatedly so that we are transparent in our approach, enabling us to drive forward together as a team. In fostering this innovative culture, we believe change in our organization should be more about launching and growing to perfection, rather than stalling progress. Our customers benefit from our inquisitive nature, knowing the answers will translate to long-term benefits for them.
What are you looking for in your candidates?
Our company’s legacy is built on successfully delivering “first-evers” that drive client value. Our recruitment efforts are architected to align talent and experience with the company’s aggressive growth, seeking individuals who can rapidly adapt to the ever-changing social ecosystem. We are laser-focused on being the best at what we do. As a company, we are purposely different and unique in digital marketing, as our platform only focuses across the Facebook family of apps at scale. To this end, we know we are not all things to all people, but our strength resides in our team’s deep social advertising expertise and ability to develop key relationships within Facebook’s industry verticals. We look for individuals who are ready to dive deep into the world of Facebook advertising.
Feel like you’d be a good fit at Tiger Pistol? Check out our Careers Page now.
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