No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety:  Disclosure: Rules that require disclosure of license numbers, certifications, or financial/offer terms in all adv

A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]

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Tiger Pistol is a collaborative advertising platform that enables our clients to deploy optimized and scalable campaigns within minutes. By simplifying high-performance collaborative advertising for our clients and their partners, we help you achieve your most ambitious goals in customer acquisition and sales growth.