Is it time for a Scale Evaluation? Let’s Talk About Your Brand’s Paid Presence
Long gone are the days of social media managers being an afterthought. In 2021, every brand and marketing agency recognizes the importance of captivating and converting via social scroll. Though social advertising has matured rapidly in the last 5 years, many brands still believe big picture national or DMA-level social advertising satisfies their goals. What [
Lock it Down: How to Ensure Brand Safety Across Channel Partners
No more are the risks of social media more pronounced than for through-channel marketers. But safety means different things for different industries. No matter the vertical, there are three things that marketers can use to ensure brand safety: Disclosure: Rules that require disclosure of license numbers, certifications, or financial/offer terms in all adv
The Case for Brands to Implement a Local Social Advertising Program
A common thinking is that if you’re a national brand, you should be doing national advertising. The reality is that despite how large your brand is, 75% of all transactions still occur at a local retailer. We’re not saying national advertising doesn’t have its place, but by only focusing on brand-level advertising, you’re missing out on […]
