Facebook Stats Marketers Need to Know in 2021
Facebook is the #1 social platform in the world. Its reach is unparalleled when it comes to activating consumers at scale. Whether you’re a global brand or a small business, advertising on Facebook properties should be essential in your digital marketing strategy. Not convinced? You will be. Consider these stats. A True Global Network 1 […]
Tiger Pistol Releases Treasure Trove of Beverage Industry Insights on New Microsite
Beverage brands see tremendous wins from collaborative digital advertising campaigns launched using Tiger Pistol Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently launched a fast-reference, one-stop microsite with the remarkable campaign-based results from their recent work in the beverage industry. T
How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs
There is much talk in social media marketing about the importance of “local” social. But what does that really mean in practice? Put simply, localization drives ad relevancy. When we look at the factors that make an ad more relevant, it boils down to two modifiers on your advertiser bid: Estimated Action Rates and Ad […]
