Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign.

Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the 13th annual Shorty Awards in four categories. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the innovative and impactful social advertising campaigns executed on behalf of Coldwell Banker, BuzzBallz, and JOANN Stores.  

“We are once again honored to be recognized among some of the most influential, innovative global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Recognition by the Shorty Awards recognizes and further validates our collaborative advertising approach as the future of social advertising.”  

Nominated for Best Local Campaign and Best Use of Localization in a Campaign, Tiger Pistol utilized their collaborative social advertising approach to help BuzzBallz overcome the barriers to alcohol marketing in the United States. BuzzBallz sought an advertising solution that would enable them to promote their ready-to-go cocktails and accelerate channel partner sales, while following domestic regulations and maintaining a level playing field in the marketplace. Leveraging automatic localization features in Tiger Pistol’s platform, BuzzBallz could adapt brand messaging that was relevant to each market. Moreover, the platform’s purpose-driven capabilities, specifically geo-fencing technology, made it possible to link the brand website to a direct list of local stores that sell BuzzBallz products, removing friction and providing a quicker path to purchase for the consumer

Nominated for Best Real Estate Campaign, Coldwell Banker reached new heights this year with the help of Tiger Pistol’s innovative platform. During the company’s 2020 rebrand, Coldwell Banker wanted a collaborative social advertising-focused rollout that would empower its agents and drive community connection, all while adhering to and promoting the new brand strategy. Tiger Pistol’s collaborative advertising platform brought the power of Coldwell Banker’s new branding to the local level to provide adjustable messaging for agents and brand-controlled creatives to ensure brand integrity. Agent Branding Campaigns were designed so affiliated agents and brokerages could build local brand awareness and share a voice for themselves and their brokerage

Nominated for Best Retail & eCommerce Campaign, JOANN Stores, with Tiger Pistol’s dynamic localization, was hugely successful, driving community engagement and initiative awareness. To support COVID-19 efforts, JOANN Stores created the “Make to Give – Masks for All Americans” initiative, encouraging crafters to make and donate masks to essential workers and schools. JOANN needed agile, flexible advertising to provide consumers with accurate, up to date information relevant to individual store locations and their local lockdown protocols. Tiger Pistol’s platform capabilities enabled JOANN’s mask initiative to reach a large, widespread audience across Facebook and Instagram while consistently providing hyper-targeted, personalized information to every user.  

The Shorty Awards, now in its 13th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include: Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Nneka Norville, Global Corporate Communications Executive, Facebook; Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness/Publicis Health; Lauren Gallo, Head of Talent and Content Marketing, Snapchat; and Sonal Dabral, Group Chief Creative Officer & Vice Chairman, Ogilvy & Mather; among others. Winners will be announced during the final week of April. 

Learn more about Tiger Pistol’s award-winning collaborative advertising approach. Contact us today. 

To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions

To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to publish their own social advertising  campaigns, or they can simply use them as fronts in a centralized model with auto-published co-marketing content. So what will work best for your brand? Let’s start with the basics.

What is your objective for your co-marketing strategy? If your brand is looking to enable your channel partners with the skills and technology to develop their own social campaigns for your brand, using a decentralized model is the way to go. This approach can have many benefits outside of the campaign results themselves, such as increasing preference for your brand as a vendor, as well as aiding your field sales teams in their efforts to supply partners. A ready-made co-marketing solution you can point to, positions your brand as a digitally forward enabler of sales for channel partners. In addition to driving conversions for your products directly at their point of sale. The decentralized model provides flexible funding options between brand and intermediaries as well as more room for channel partners to personalize a campaign’s copy and creative. 

This contrasts with a centralized model, in which intermediaries are not participants in the publishing process, but instead simply the hero of the marketing story. If your brand wants to create hyper-targeted campaigns, without the need for trade or field management, the centralized model is the way to go. In this model, all social advertising is controlled and funded by the brand. With advanced automation and geo-targeting technology, a centrally managed program will dynamically localize brand controlled advertisements to reach their desired indirect channels. No matter the approach, the output is typically the same, co-marketing campaigns between brands and their local points of sale. And both management styles address the crucial need to advertise through indirect channels. 

Decentralized Collaborative Social Advertising Use Case

A Fortune 500 real estate services provider with a network of over 200,000 real estate agents serving multiple franchises sought a method to differentiate themselves in the market, as well as help their agents with marketing strategies. Tiger Pistol provided the real estate brand a solution that empowers its brokerages and agents with a collaborative social advertising platform that publishes campaigns directly from an agent’s own branded Facebook Page. In which agents can receive leads in real time, promote their website, or generate targeted reach in their sales area. The publishing engine is integrated with the brand’s agent and listing data, campaigns are pre-built and allow agents to customize within the brand’s defined guardrails, based on their business needs. Furthermore, the system handles local compliance to automatically populate the agents’ license number in a locked portion of the ad copy while also adhering to Facebook’s HEC Compliance requirements.The program’s customization capabilities permit agents to highlight local dialect and make it easier for the brand to meet the consumer where they are. Using a decentralized model enables both the brand and the agent to thrive, increasing agent satisfaction and retention. Though decentralized programs require some field enablement, its flexible funding options and potential for higher channel engagement, as well as increased activity (if it’s an on-demand solution) make this model worthwhile.

In a de-centralized model, partners select and publish brand-approved templates.

Centralized Use Case

A centrally managed program isn’t better or worse than a de-centrally managed program, it’s just different. An example, a digital marketing agency partners with Tiger Pistol to run templated ads for a popular car brand. In this centralized management model, the brand has complete control over the campaign template and copy but with control comes a greater degree of work required on their behalf. Dealers are able to optionally connect their own Facebook page, but otherwise all receive a brand campaign from the agency that automatically publishes. Tiger Pistol’s platform dynamic localization allows the agency to publish thousands of campaigns in less than fifteen minutes. Plus, with the solution’s geo-fencing technology, campaigns are further localized to bring consumers to the relevant inventory section of the local dealer site. 

In a centralized model, the brand publishes across all locations automatically.

Consumer products brands, retailers, and service brands that utilize sales agents have the inevitable challenge of relying on intermediaries to sell their products. Unfortunately, digital marketing tools have been slow to account for these specific needs despite such a high degree of indirect channel sales (75% of worldwide sales according to the World Trade Organization). Don’t let your brand fall behind the curve. Utilizing a collaborative advertising approach in your social strategy will permit your brand to increase local engagement, sales, and acquisition.

To Automate or Empower? Let’s talk which strategy is right for your brand. Contact us today. 

Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. 

“Tiger Pistol’s continual commitment to advertising  innovation has resulted in another year of strong  growth and ongoing client loyalty.” said Paul Elliott, Tiger Pistol CEO. “We are truly humbled to be acknowledged alongside such world class, high growth companies. Recognition on this list for the second consecutive year not only validates our category leadership, but more importantly, speaks to the commitment, focus, and quality of our team during a challenging year.”

The companies on this list show stunning rates of growth across all industries in Texas. Between 2017 and 2019, these 250 private companies had an average growth rate of 210 percent and, in 2019 alone, they employed more than 44,000 people and added more than $9 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, and Austin—brought in the highest revenue overall.

Complete results of the Inc. 5000 Regionals: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at the Inc. 5000 Regionals: Texas website

“This list proves the power of companies in Texas no matter the industry,” says Inc.editor-in-chief Scott Omelianuk. “The impressive revenues rates prove the insight and diligence of CEOs and that these businesses are here to stay.”

To learn more about  how Tiger Pistol delivers high-efficiency and extreme performance at a global scale for brands and their channel partners, contact us today. 

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Empowering Real Estate Agents with Collaborative Social Advertising

Recently, Dawn Perry, Senior Vice President of Cross Brand Marketing at Realogy, a Fortune 500 real estate services provider appeared on Property Radar’s The Data Driven Real Estate Podcast.

Among other forward-thinking approaches, Perry discussed Social Ad Engine, a purpose-built collaborative social advertising solution developed by Tiger Pistol that enables Realogy agents to promote their active listings or themselves through best-in-class, high-performing Facebook and Instagram campaigns.

“Social Ad Engine allows an agent to do custom marketing,” said Perry. “It’s fueled by our data and our expertise, so we are providing great insights.”

With scores of agents in their networks, real estate brands have a unique challenge in maintaining brand integrity and regulatory compliance on social media. This challenge makes disseminating their brand content through their agents all the more important. Additionally, real estate is a highly competitive industry, with agents moving to new brokerages based on which offers the best tools and products to set them up for success. This makes agent recruitment and retention an industry-wide issue.

By providing Social Ad Engine to its brands, Realogy empowers its brokerages and agents with a collaborative social advertising tool that publishes campaigns directly from an agent’s own branded Facebook Page and delivers business results.

“Social Ad Engine enables us to collaborate with and support our agents like never before. The platform allows our brand to reach into communities through our agents, who understand the distinct dialect of their local neighborhood.”

-David Marine, CMO, Coldwell Banker

The simplicity and integration of the technology allows agents to publish best practice campaigns in less than 3 minutes, with little knowledge of Facebook Advertising. Integrated with Realogy’s agent and listing data, campaigns are pre-built and allow agents to customize, within the Realogy brand’s defined guardrails, based on their business needs. All platform language utilizes real estate terminology, and local compliance features are built in to automatically generate within the ad template, such as including the agents’ license number in ad copy and adhering to Facebook’s HEC Compliance requirements. Social Ad Engine is also integrated with Realogy preferred CRMs. All leads generated from an agent’s Social Ad Engine campaign are shared with their CRM in real-time, allowing for speedy follow up and nurturing.

“It’s easy for them to do a Facebook campaign,” said Perry. “It’s as easy as picking a campaign based on your brand or the product you’d like to offer, like ‘Real Vitalize’ at Coldwell Banker, and then just plugging it and go. It’s fueled by best practices that we’ve learned across the organization.”

Agents can even generate a seller report to show their clients marketing progress on homes they represent to sell. Agents agree that Social Ad Engine drives personalized, peer-to-peer interactions, accelerates home sales, and fosters brand loyalty and agent satisfaction.

“Social Ad Engine generates real results. The one-page report you get is an easy win with your sellers to show them exactly what you’re doing to market their home. I really think it’s the most affordable, easy way for agents to market themselves and their listings online.”

– Realogy Affiliated Agent

While other real estate marketing platforms support Facebook ads, such ads are usually rudimentary, driving impressions around the listing, with little room for the agent to generate leads. Social Ad Engine leverages the most relevant Facebook Ads Objectives to drive the results that matter. No other real estate marketing platform supports the ability for agents to publish Facebook Lead Ads, or auto-creates best practice Facebook Lead Forms that have unique qualifying questions.

“After doing social media advertising for many years and using every tool and strategy available, I can say Social Ad Engine is absolutely the best and most effective tool you can find.”

– Coldwell Banker Affiliated Agent

Social Ad Engine’s collaborative approach increased agent awareness, agent website traffic, and lead generation, all while significantly decreasing the cost of advertising. To date, Realogy agents have accrued nearly 500,000 leads, more than 7 million clicks, and are paying 55% less for lead campaigns and 68% less than the real estate industry benchmark for traffic campaigns.

Learn more about collaborative advertising for real estate. Contact us today!

White Paper: The Indirect Majority – Why the Future of Social Advertising is Collaborative

75% of global sales occur through indirect channel partners, yet many brands still rely on antiquated and ineffective methods of supporting and leveraging their channel partners. Today, success requires innovation and collaboration to drive local engagement, activation, and sales. Complete with use cases, this white paper demonstrates why offering collaborative social advertising solutions to your network of channel partners will dramatically improve the sales of your products/services, and in doing so, enhance the value and depth of your channel partnerships.

Get the White Paper

Can Every Ad Speak to Me? Chasing the Holy Grail of Collaborative Social Advertising

The Math

The World Trade Organization says the world GDP is $80 trillion. The organization also says that 75% of worldwide sales flows through indirect channels. How many reasons does your brand have to capitalize on indirect channel sales with collaborative advertising? 

60 Trillion reasons

Yet, many brands still rely on antiquated and ineffective methods of supporting and leveraging their channel partners. Today, success requires innovation and collaboration to drive local engagement, activation, and sales. 

The Possibility   

Collaborative social advertising addresses the critical need to connect the brand’s values to the community through the channel partner. Think of it as “Brand+,” as collaborative advertising always needs a pairing:

Brand + Store
Brand + Partner
Brand + Agent
Brand + Franchise

Brand + Consultant
Brand + Advisor
Brand + Point of Sale
Brand + DMA / Marketing Area

Done well, collaborative advertising balances brand goals with channel partners’ needs/wants, achieves speed-to-market at global scale, enhances partner loyalty and satisfaction, and facilitates higher performing campaign executions with lower effort and dramatic results. Let’s examine how to remove the friction and barriers to social advertising at scale.

The Hard Truth

Scaling social advertising across channel partners in Facebook’s native tools is difficult, error-prone, and time consuming. There. I said it. From selecting an objective, inputting your creative, and targeting your audience, you’ve likely put in 15 minutes to launch one ad. Now, let’s do the math for 500 partners. 

15 minutes x 500 partners = 7500 minutes, then 7500 minutes / 60 minutes = 125 hours

That’s more than 3 work weeks! Want to A/B test? Double that. 

The Need for Technology

Technology is essential for scaled social advertising efficiency, but you’ve still got loads of questions:

  • Who will manage the campaigns?
  • Do my partners need to be social marketing experts?
  • How do I train my partners?
  • How do I get my partners engaged?
  • How do I scale the solution?
  • How do I maintain brand standards?
  • Who pays for the advertising?
  • How do I know it will be effective?

Evaluating a social tech platform simply on efficiency is where many brands go awry. What’s the saying? Two sides to every coin? In scaled collaborative social advertising, those sides are Efficiency and Performance. It doesn’t matter if your brand has 500 partners, or many thousands, the fact of the matter is; to publish collaboratively with any of them takes a great amount of time. What’s more, it’s only worth doing if performance delivers positive results. It’s not enough just to make execution a breeze, you want to make sure your brand’s collaborative marketing results in high-value campaigns that track conversions, and dynamically speak to communities and consumers. 

When weighing your options, consider these necessary elements to produce the desired results for your brand while simultaneously fostering channel partner satisfaction. 

Brands need flexibility and accessibility to design and execute tailored campaigns that yield quick turnaround and incredible performance. With the right data and scale tools, brands are able to deploy highly personalized, national campaigns that are not only dynamically based on consumer preference or purchase behavior, but also account for location proximity, point of sale, and creative quality — all while contributing to the health of their partner relationships. 

See how Tiger Pistol platform makes high performance social advertising simple and scalable for brands and their channel partners, removing the barriers to customer acquisition and sales growth. Request a demo today!

Tiger Pistol is the Most Awarded and Recognized Social Media Platform of 2020

Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is the most awarded and recognized social media platform of 2020. 

In the span of 12 months, Tiger Pistol was recognized by Digiday as the Best Social Media Marketing Platform – twice, by Street Fight for Best Social Media Campaign, by Localogy as Best Localized Marketing Campaign, by AdExchanger for Best Social Media Campaign, and by the U.S. Social Media Awards for Best use of Facebook/Instagram and the Innovation Award.   Additionally, Tiger Pistol took second place in the Franchise Innovation Awards. The company was also named a finalist for three Shorty Awards for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products; a finalist for two Digiday Media Awards for Best B2B Brand Partnership and Most Original Use of Social, a finalist in the U.S. Social Media Awards for Best Use of Paid Social, Best Social Media Campaign, and Best Strategic Use of Social Media, and rated Highly Commended by the Drum Social Buzz Awards for Best Retail/eCommerce Campaign/Strategy.  

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO. “We want to help our clients grow. We’re highly competitive and fearless. You’ve got to be bold when you’re competing in a highly dynamic marketplace. We like to say we can accomplish the things that everyone else says ‘no’ to – what’s assumed to be too big or too scary or simply can’t be done. These are the challenges that propel us forward with great success.” 

See how the award-winning Tiger Pistol Platform can unlock local activation at global scale for your business.  Request a demo today!

Mass Publishing on Facebook in 2021: What You Need to Know

Facebook will be imposing new ad limits in 2021 and there are numerous practical implications for marketers to consider.

We’ve got good news and bad news for high-volume Facebook advertisers. 

The Bad News 

Facebook is initiating an ad limit per Page beginning February 16th, 2021. Ad limits per Page will depend on the size of your budget. 

Here’s the breakdown: 

So how can you get around the ad limits imposed by Facebook? (And by doing so drive better performance!) 

The Good News

Publish Through Your Channel Partner’s Pages. 

It’s no secret that brands who connect and collaborate with their channel partners often do so with the goal of driving local customer acquisition and increasing product sales. It’s also true that consumer engagement through social advertising is a powerful tool that benefits all stakeholders top to bottom – the brand, the consumer, and the channel partner. Channel partners have a strong handle on their consumers’ preferences, so it can be helpful to leverage their knowledge in your social advertising to optimize for your creative and audience. They are often also the places where consumers need to go to buy the brand’s products, so why not market through the closest point of sale? When mixed with brand marketing expertise, marketers can proactively deliver brand-level identity that drives a consumer-channel connection through their local partners by collaboratively publishing content. And by opening up your marketing collaboratively across numerous different Facebook Pages, suddenly Page limits are not a concern!

Optimize Your Creative Before You Publish 

By utilizing our predictive performance insights, we can help you pre-optimize your creative to ensure maximum ad performance and simpler execution. Publishing through partner Pages already increases the quality and relevance of your ad, factors that decrease the cost of advertising for brands through demographic differentiation and personalization. Our pre-publishing analysis will outline what the most effective product positioning, colors, and sentiments are based on historical performance.With With creative insights based on your historical performance, you can start smarter – utilizing less ads on Facebook testing and learning with pre-optimized ads at the point of publishing.

Use Dynamic Media/Creative Within ads

Integrating dynamic media or a creative within your ads will exponentially increase the success of your ad. Consumers are more likely to click on an ad with a bold design than an ad made of only copy. But implementing unique creative elements in your ads takes more ads through Facebook’s native tools. With Tiger Pistol, you simply build a template that dynamically adjusts creative for the intended market, allowing you to publish hundreds or thousands of customer-focused campaigns in minutes with high quality.

Pre-optimize Your Audience with Secure First-party Data Sharing

Audience testing can also account for loads of extra ads. Tiger Pistol makes it easy for your partners to securely gain first-party brand data to build better audiences, and, in a virtuous cycle, your brand can gain invaluable insight about consumer preferences at the local level as geo-fencing first-party data locally through partners creates a feedback loop that enhances the local campaign, while enhancing the larger first-party data lake. Focus less on going after every persona you can imagine, and instead focus on those segments that actually produce results.

Learn how Tiger Pistol helps brands accomplish collaborative advertising with channel partners exclusively through social media. Contact us today. 

Tiger Pistol’s Top Social Advertising Blogs of 2020

Despite all the changes 2020 brought, Tiger Pistol’s innovative strategies and powerful insights remained consistent. Lucky for you, we’ve rounded up Tiger Pistol’s top blog posts of the year featuring advice from our brilliant social advertising experts to help you start your new year off right! 

Checklist: Avoiding the Common Pitfalls That Can Cause Your Facebook Ad to Underperform. Are Your Facebook Ads Underperforming? Tiger Pistol’s Yanira Durant explains why and how your business can help it. Find Yanira’s checklist for success here!

Using Your Corporate Data to Benefit Local Partners (and Vice-Versa!). Sharing is more than caring; Kira Rodarte discusses why sharing corporate data can benefit your local partners. Learn how your business can reap the robust benefits of Tiger Pistol’s global-to-local advertising approach!

Increase Local Food and Product Delivery Orders with Facebook Ads. Pandemic or no pandemic, people always need to eat! Discover how your business can utilize Tiger Pistol’s hyper-targeted advertising approach to increase orders and sales from solutions engineer, Chris Mayer. 

Posting and Advertising During Quarantine: 50 Small Business Social Tips for 50 Industries. During COVID-19, media oversaturation increased heavily which made it more difficult for small businesses and brands to stand out. Fortunately, we put together a list of 50 social tips to help your small business thrive during COVID times.

How Local Ads from Local Pages Increase Relevancy and Decrease Advertising Costs. Want to know how your brand can increase its relevance and significantly save on media spend? Understand the power of local advertising from Chris Mayer.

Beyond Store Visits: Better Objectives for Current Times. Tiger Pistol’s Chris Mayer offers his expertise on how brands can utilize Facebook’s toolbox of advertising strategies to increase their growth and innovation. Read More.

On-Demand Webinar: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World. Learn about the benefits of localized advertising from Anheuser-Busch InBev’s experience. Read the recap here!

On-Demand Webinar: The Critical Role of Local Social Advertising in Economic Recovery. Did you know that local social advertising is critical to your brand’s economic recovery? Learn why from Casey Zaffin.

Best Practices for Facebook Audiences: Part 1 – Creating Audiences. Unsure of how to best utilize Facebook audiences? Laura Kraay has got you covered with an all-inclusive 3-Part guide. If you’ve been asking questions about audience size, detail targeting, or Facebook custom and lookalike audiences, check out part 1 for everything you need to know to create audiences.

How Best to Use Facebook’s Conversions Objective for Financial Services. Unlock the potential for your financial brand by using Facebook’s conversations objective to scale your campaigns locally. Want to learn more, check out Analissa Moreno’s article.

Unpacking Facebook’s New “Leads Center”.  What is Facebook’s new “Leads Center” all about? Tiger Pistol’s Chris Mayer imparts a detailed yet accessible guide to comprehending Facebook’s new feature. Learn how to leverage Facebook’s new tool for your brand. 

Should I Stop Worrying So Much About Facebook Placements? Blake Simpson offers a compelling argument for why social advertisers should use Facebook’s Automatic Placement option. Understand the power of Automatic Placement!

What’s the Right Amount of Local for my Brand? Going local looks different for everyone. Tiger Pistol’s Chris Mayer illuminates the various pathways for businesses to efficiently transition to a local social advertising strategy. Discover what going local looks like for you.

iOS 14 and Privacy: What it Means for Advertisers. What is the real impact for targeted digital advertising? Tiger Pistol’s Bob Govia explains the implications of Apple’s new iOS 14 software on social advertising. Learn more.

Thanks for reading the Tiger Pistol Blog this year! See you with more insightful content in 2021. Want to learn more about Tiger Pistol? Contact Us Today!

 

Oh What A Year: Rounding Out Tiger Pistol’s 2020 Successes

Needless to say 2020 was a strange year. Yet it brought an invaluable opportunity to redefine, reevaluate, and reinvest. Tiger Pistol did not take this opportunity for granted. At that, 2020 has been quite a monumental year for Tiger Pistol and its growth. 

Following the nationwide lockdowns in early March, Inc. Magazine released their annual Inc. 5000 list which evaluates 250 private companies based in Texas. Tiger Pistol was named No. 59 overall and came in the top 5 for advertising and marketing companies. Tiger Pistol’s innovative, one of a kind platform has allowed for their exponential growth and recognition in the industry. 

In April, when normalcy seemed to be a fleeting notion, the Tiger Pistol team found ways to incorporate fun activities in their daily routine. At Tiger Pistol, we value the strong community culture we have built over the years, so staying connected and positive during quarantine was a big priority for everyone. For instance, “Quaran-Tini” virtual happy hours gave team members something exciting to look forward to. Additionally, we created a channel on Slack called #social-distancing-together which allowed the team to build stronger bonds by sharing encouragement, positivity, and laughter.     

July was huge for Tiger Pistol, with a new office opened in Cleveland, Ohio! Open during a global pandemic, how do you do that? The team employed creative thinking to develop innovative strategies that followed COVID-19 guidelines to safely open the space. Tiger Pistol was very glad that their new office would bring 25 job opportunities to Cleveland during a time of uncertainty for many. 

In August, Inc. Magazine’s 5000 (nationwide) list ranked Tiger Pistol No. 1425 with a three-year revenue growth of 311.4%.  It is an honor for us to be named one of the nation’s fastest-growing private companies. 

A milestone for the books: Tiger Pistol surpasses 1,000,000 social advertising campaigns in October! This achievement reaffirms the success of Tiger Pistol’s platform and its capabilities for consumers, prospects, and stakeholders.

“Surpassing one million published campaigns speaks to the scale and marketplace leadership  of the Tiger Pistol platform,” said Paul Elliott, CEO. Tiger Pistol remains the largest third-party publisher of local social advertising. 

More recently, Tiger Pistol was named the most awarded and recognized social media platform of 2020.

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO.

We are looking forward to what’s ahead for us in the new year!

Unlock your brand’s potential in 2021 by using Tiger Pistol’s award-winning platform for your brand strategy. Request a demo today!