Tiger Pistol Hires Advertising Industry Veteran Donny Dye as SVP of Sales and Marketing

Sales Leader Tapped to Guide Strategy for Continuing Growth with Enterprise Brands in Consumer Products and Packaged Goods, Food and Beverage, and Financial Services

Tiger Pistol, the developers of the Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, announces the addition of Donny Dye as their Senior Vice President of Sales & Marketing and a member of the Executive Team.

“Donny adds unparalleled value to the Tiger Pistol team with his immense experience in the digital advertising industry, his innovative vision, and his ability to foster new relationships,” said Paul Elliott, CEO, Tiger Pistol. “Donny’s greatest strength lies in his ability to discover and address brands’ needs and goals head on with incredible follow-through to ensure their success is achieved.”

Prior to joining Tiger Pistol, Donny spent over 6 years at Simpli.fi, as the VP of Sales, working with brands and agencies to reinvent media buying with programmatic strategies. Once Simplifi was acquired, Donny left to found Quota NYC, a company that partners with startups to build sales systems that scale efficiently. His approach to sales and marketing is grounded in the belief that the best innovation occurs when technology companies and brands work together to meet a dynamic market.

“Tiger Pistol is in the unique position of empowering brands to connect with their local partners while also enabling shoppers to purchase any way they want,” said Dye. “Too many times marketers are told that collaborating with their local partners is too complex or can’t be done. This could not be further from the truth. Not only is this collaboration the core of the Tiger Pistol platform, but we also believe it is vital to capture modern local shoppers who are now purchasing via curbside pickup, in-store, delivery, and directly from the brand. Tiger Pistol gives brands a true local connection to where they are sold and in turn connects to their consumer. There is simply no replacement for this level of collaboration, and the results speak for themselves.”

Since Dye joined the company, Tiger Pistol has already grown its enterprise brand client roster by more than 50% and is on track to publish more than 500,000 collaborative advertising campaigns in 2021.

“Donny excels at building high performance teams and fostering new sales opportunities that align with Tiger Pistol’s business goals and contribute to our aggressive growth,” said Elliott. “An enthusiastic, dynamic leader, I am confident Donny will continue to elevate Tiger Pistol’s sales and marketing efforts with strong leadership and innovative problem-solving.”

Donny holds a B.A. in Business Administration and Marketing from Georgia Southern University. He lives in New York City with his wife and two children.

 

 

White Paper: The Indirect Majority – Why the Future of Social Advertising is Collaborative

75% of global sales occur through indirect channel partners, yet many brands still rely on antiquated and ineffective methods of supporting and leveraging their channel partners. Today, success requires innovation and collaboration to drive local engagement, activation, and sales. Complete with use cases, this white paper demonstrates why offering collaborative social advertising solutions to your network of channel partners will dramatically improve the sales of your products/services, and in doing so, enhance the value and depth of your channel partnerships.

Get the White Paper





Academic Research: High Quality Creative Unlocks Consumer Trust and Purchase Intent

High quality brand creative distributed through channels familiar to consumers drives exponential trust and purchase intent.

A recent study in the Journal of Retailing and Consumer Services proves this out through Amal Dabbous and Karine Aoun Barakat’s work ‘Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention.’  Dabbous and Barakat explore the interplay between brand content quality, and brand interactivity on purchase intention. 

Dabbous and Barakat specifically examined how social content and offline purchase intent are driven by affective motivation, consumer engagement, and established brand awareness. The researchers sampled millennials, focusing on their interactions with sportswear brands. 

Their findings reinforce the primacy of the brand in establishing these interactions, even in an online-to-offline model.

  • The positive relationship between brand and consumer engagement is driven primarily through [brand] content quality
  • Furthermore, it was found that the aggregate effectiveness of brand awareness affects purchase intention at the greatest rate. 

Dabbous and Barakat find that “brand awareness and consumer engagement have a positive, significant impact on offline purchase intention.” Yet, their research reveals that engagement alone is insufficient, as it is actually the brand awareness and brand content quality that are the stronger drivers of purchase intention. In other words, distributing content collaboratively only works well if the content is of high quality. As such, brands with the highest quality content win out, and the contexts that allow for the greatest interactivity are driven by consumer’s established brand awareness. 

Learn more about how collaborative advertising dramatically increases content quality and brand awareness through a more personalized, localized approach to social advertising. Read The Indirect Majority – Why the Future of Social Advertising is Collaborative. 

How to Increase Loyalty and Results Across Your Channel Network

Acknowledging the Facts 

Historically, the options available for brands to drive in-store sales and retailer loyalty have been limited to in-store promotional materials, discounted supply or offer support for retailers (ex. Consumer products brand provides free stock of iced coffee drinks, so the channel partner can sell it as a BOGO), and national branding campaigns. It is becoming more evident that social advertising has been a missed opportunity for brands worldwide to reach audiences through their partners, especially when 75% of sales have been occurring through in-direct channels. It’s time for brands to recognize that the future of social advertising is collaborative. Collaborative advertising™ presents a unique opportunity for brands to update their marketing approach by deploying localized, personalized campaigns to help bridge the gap between online and offline consumer activity. 

Bridging Gap Between On-Premise & National Campaigns 

Collaborative advertising™ is a connective tissue between national campaigns and point of sale advertising. 

National branding campaigns work well for broad awareness messaging; however, they tend to be impersonal, so they lose the connection with the point of sale. Establishing a strong relationship with consumers through the brands’ channel partners is vital for a consumer products brand in the retailer space since the consumers are buying the products from the brand’s independent retailer (7/11, Circle K, etc.) rather than from the brand directly. Therefore, national branding campaigns are not as effective in driving in-direct sales.   

In-store signage such as promotional posters or materials for products only reach consumers who are shopping at the retailer. This is a good strategy to increase on-the-spot purchases like iced coffee or an extra pack of gum; however, not all consumers act on impulses. Relying on in-store signage should not be your only plan of action. Collaborative advertising activates consumers nearest your point of sale. 

One method that seeks to bridge the gap between in-store and national campaigns is discounted supply and redemption offers. Discounted supply allows brands to support their channel partners through increased foot traffic and indirect sales while receiving increased brand awareness and engagement. All this sounds great, but if the independent store is not marketing the BOGO offer – who is going to know about the great deal? Collaborative social advertising allows brands to select specific channel partners to deploy personalized, localized campaigns for the BOGO offer. National branding campaigns cannot localize their messages the way that collaborative ads can. 

Collaborative social campaigns, with their use of brand-level creative advertised from local retailer Facebook or Instagram Pages, naturally link a brand’s products to the specific point of sale – directing consumers exactly where to buy. 

With the Right Data Collaborative Can Connect Online to Offline

Collaborative social advertising offers a better way to measure online to offline consumer activity. For example, you can measure in-store attribution by offering redemptions in store, analyzing shipment data for incremental lift in orders from retailers and tracking foot traffic. 

At the onset of Covid, a Global Fortune 500 beverage company used a collaborative social approach with their independent bars and restaurants to publish local social ads structured around community engagement, gift card sales, home delivery, no-contact curbside pickup in impacted communities, or to drive foot traffic to open channel partners. Five weeks after the campaigns launched, the company saw a 20% order uplift and a 8.1% volume uplift from their network of retailers.

Another method to measure online to offline consumer engagement is advanced attribution. When the largest U.S. specialty retailer of crafts and fabrics launched their COVID-19 mask-making initiative, they structured their collaborative social strategy around providing up to date, accurate information that accounted for all the individual stores’ local and regional COVID protocols. To measure foot traffic to locations, Tiger Pistol implemented advance attribution using mobile device signals. Campaigns published from Tiger Pistol were linked to a specialized data set that tracked device IDs and other consumer signals passively across the United States. Tiger Pistol’s platform worked with Facebook to match the consumer data set with the retailer’s campaign performance data to surface users who saw the ads, and then visited a local store. The advertisements helped drive individual retailers foot traffic while localizing the company’s social advertising to inspire a sense of community and drive participation in the initiative. Within the first month of the campaign, 4 out of 5 ads clicked resulted in store visits. 

Collaborative Social Bridges the Gap Between Online and Offline 

Collaborative social advertising drives product sales for your brands and ties the success to the retailer. Brands using a collaborative social approach will empower their channel partners and foster brand loyalty and satisfaction. Collaborative social increases brand preference within the retailer network. For instance, store-owners/supply managers are more likely to gravitate towards the brands that support their efforts to sell to their customers. Collaborative ads literally do this by saying “buy this brand’s product at this store” When there are new products, the collaborative advertising helps get the word out and directly drives sales. What’s more, the campaigns, while focused on specific brand products, ultimately lead customers into the store where they are very likely to purchase much more than just the brand product (i.e. an ad for candy bar at 7/11 may result in the purchase of the candy bar plus a drink. In the end it’s a virtuous cycle, the brand gets to sell more of their products, and retailers get to sell more overall. Everybody wins!

Find out more ways your brand can unlock its full potential with Tiger Pistol! Request a demo. 

Creating eWOM Through Scaled Social Advertising

Collaborative advertising presents a unique opportunity for marketers to generate exponential eWOM (electronic word of mouth) through indirect advertising. Unlike traditional marketing, which can be hard to measure, collaborative social advertising allows for end-to-end control and visibility into downstream conversations. However, social as a communicative platform does present challenges and risks to brands looking to expose themselves further, all of which can be accounted for with the right tools.

There’s a wrong way to create electric word of mouth through scaled messaging on social media and there’s the right way. The former entails shot-gunning non-local display advertisements, whereas the right way concerns deploying hyper-targeted, consumer-centric social campaigns with differentiated messaging, ensuring campaigns complement national branding efforts while generating reach with local consumers.

Driving Factors of eWOM Engagement 

A recent empirical analysis (2020) found altruism, attitudes towards eWOM, information credibility, information quality, innovativeness, sense of belonging, self-enhancement, and social support to be significant determinants of eWOM engagement (Ali et al., 2020). When consumers perceive any message to be credible, they are more willing to take part in such communication, yet consumers tend to be increasingly less responsive to passive forms of messaging. The scholars argue that the higher the perceived quality of information will increase consumers’ likelihood to engage. Collaborative advertising blends brand credibility with the consumer trust of local establishments/retailers. According to the results of the report, consumers are already active in eWOM, either through a strong sense of belonging to a specific community/brand or an open mind to innovation, further validating an indirect approach to social advertising where channel partners are activated as brand champions. 

Real World Examples

Real Estate

When a real estate franchise company ran television advertisements, they could see Nielsen Ratings and social mentions; however, these television advertisements do not offer enough insights to analyze. The company knew it could deliver more. By partnering with their local agents, the company opened the door to understanding how consumers respond to their actual inventory. Through a collaborative advertising program, company brokerages can track local agent activity to learn more actionable insights about their social program in aggregate — all while executing better performing, highly-personalized campaigns at scale. This enhanced the real estate company’s social strategy to support its brand-level efforts. 

“Tiger Pistol enables us to collaborate with and support our agents like never before. The platform allows our brand to reach into communities through our agents, who understand the distinct dialect of their local neighborhoods.” – CMO, American Real Estate Franchise

Consumer Products

A Global Fortune 500 beverage company had been using national television commercials and on-site print collateral to drive performance for their beer brands, but the company did not have a method to reach potential customers at the right time and place with a clear brand message to drive foot traffic to its worldwide network of bars, restaurants, and retailers. Collaborative advertising offered a method to publish on-brand content straight from local establishment social media accounts with interests and offers targeted to be relevant to consumers, strong calls to action, and quality, on-brand creative. 

“We needed a technology like Tiger Pistol to deploy not only local ads but ads that were based from the local establishments’ own Facebook accounts to truly drive consumer action. Achieving that goal but also doing it at a truly global scale would not be possible if we were just working with Facebook alone.”Global Director of Customer Experience, Global Fortune 500 Beverage Company

Learn how you can enhance your brand’s social strategy by adopting a collaborative advertising solution that supports national branding efforts and drives reach in aggregate through local affiliates. Contact us today. 

AB InBev Global Director of Customer Experience Honored with Consumer Goods Technology Visionary Award

Daniel Ingram’s Vision for Collaborative Social Advertising Initiative Aids Recovery and Revitalization of Restaurants and Bars Worldwide

Tiger Pistol, the only Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, has announced that Daniel Ingram, Global Director of Customer Experience at Anheuser-Busch InBev, has received the Consumer Goods Technology 2021 Visionary Award. Tiger Pistol nominated Ingram for the award based on his innovative mission and proactive engagement of Tiger Pistol to execute Ingram’s COVID revitalization initiative at scale.

“Innovators use their creativity, vision, and compassion to solve the unsolvable,” said Paul Elliott, Tiger Pistol CEO. “Ingram’s collaborative social advertising initiative helped thousands of businesses worldwide prosper in ordinary times and is further helping save thousands more businesses and jobs in a time of instability. He continuously goes above and beyond to support AB InBev trade partners, utilizing Tiger Pistol’s platform technology to ensure strategic alignment, global knowledge share, and local adoption. It was a no-brainer and a point of pride to nominate him for this honor.”

Ingram led the partnership with Tiger Pistol to execute a scaled social advertising program to empower AB InBev’s global network of bars, restaurants, and retailers with brand-funded, direct-response local social campaigns to drive foot traffic, all run directly from the establishments’ own Facebook Pages. The ads utilized AB InBev’s recognizable brand creative assets and more with dynamically localized messaging, directing consumers to their local tavern, steakhouse, sports bar, or convenience store. The scale and efficiency provided by the Tiger Pistol’s Collaborative Advertising Platform offered a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local establishment and retailer social pages.

As the pandemic traveled across the globe, restaurants and bars were closing in its wake. Ingram quickly realized that driving foot traffic wouldn’t work for every location. With each region affected differently, Ingram and Tiger Pistol worked closely to create a new social strategy. The focus was to support small businesses during this crisis, helping them recover with ads structured around community building, gift cards sales, home delivery, no-contact curbside pickup in impacted communities. As local Covid orders lifted, the ads shifted to drive foot traffic to open locations.

“AB InBev’s support initiatives for the recovery and revitalization of restaurants and bars focused on the essential role restaurants and bars play in fostering memories and connections in the lives of consumers,” said Elliott. “This work allowed AB InBev to build stronger, longer lasting bonds with their points of sale.”

“I am extremely honored and humbled that Tiger Pistol nominated me for the Visionary Award,” said Ingram. “I knew I needed a top-notch team like Tiger Pistol with best in-class technology to realize this trade partner program. Together, we deployed a unique capability to provide hyper-localized social media marketing services at scale, and mobilized communities to support local businesses.”

Ingram adds that moving forward technologies such as hyper-localized social media advertising will have the biggest impact on the industry. “Post-Pandemic, local retailers, pubs, and restaurants will remain the lifeblood of our business so collaborative social advertising must be center stage in our marketing efforts,” said Ingram.

Ingram’s Consumer Technology Goods Visionary Award is the latest in a string of industry recognitions for Tiger Pistol and AB InBev’s partnership. Their work together served as the basis for the following honors: Digiday Technology Awards, Best Social Media Marketing Platform 2019 and 2020; Street Fight Innovator Awards, Best Social Media Campaign; AdExchanger Awards, Best Social Media Campaign; U.S. Social Media Awards, Best use of Facebook/Instagram and the Innovation Award, and 12th annual Shorty Awards finalist, Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products.

3 Ways to Increase the Effectiveness of your Collaborative Advertising Creative

Collaborative creative permits brands to speak to communities by localizing messaging and media through local points of sale. These points of sale might be an independently operated SMB, a chain store, sales agent, or even a vending machine. No matter the front, collaborative creative is all about making the local merchant the hero of the campaign while promoting a brand product. Localization is a term used ad nauseam in ad tech these days, but what does it really mean? Is it just inserting a city name and tightening your targeting radius? It can be. But do it well, and it will be that and much more. True collaborative creative is scalable, relevant to the consumer, and still tied to ROAS.

There are three components to effective collaborative creative:

1. Locality and Community 

People like to buy things from stores and merchants they are already familiar with; therefore, it’s easier to move someone towards a transaction from a store they visit regularly than to try to convince them to buy something from an unfamiliar shop. This is why location- specific information is so important. The benefit of collaborative advertising™ is being able to connect a brand’s product to a specific place to drive consumer activity, this can only happen if you tell them where. 

Ads with recognizable brand creative launched from the location Facebook or Instagram Page offer the ability to dynamically adjust offers or other elements of the copy. Get Directions, button links to map applications to show exactly where to buy.

2. Relevance

Collaborative creative can also be used to ensure your featured products or services are presented most effectively to local consumers. This means allowing specific stores to choose which products to feature in their ads or running multi-variant campaigns which present multiple different products at the same time — enabling real-time creative optimization to discern which to display in each local market.

Text overlays compliment relevant imagery to further personalize and localize the advertisement. 

3. Proximity 

No collaborative creative is complete without the proper delivery vehicle. While the behind-the-ad targeting may not always be thought of as “creative” in the classic sense, social targeting should always be inextricably linked with your imagery and copy; therefore, targeting is an important element of collaborative creative. This means always linking hyper-localized images and text with hyper-targeted campaign concepts. An ad that says “Buy this product right here and right now” is only effective if it reaches consumers within a reasonable distance to do so. What’s more, the efficiency gains from collaborative creative come in part, from the hyper-localized targeting. 

Bringing Cohesion to Your Collaborative Creative

You can have all the components, but how does one take some localized components and make into a cohesive ad unit? Specialized analytics can help here. Understanding performance retroactively can guide future creative development. Furthermore, scalability is also of great import with collaborative creative because it works best with many differentiated ad units and campaigns that are based on your sales network of stores, merchants, and agents. With Tiger Pistol, not only can you get the best creative analytics for collaborative advertising, with analysis that crosses nearly 200 billion data points, but you also get a powerful publishing engine that can deploy thousands of localized ads with a single button click. Tiger Pistol’s platform allows you to speak to consumers in their local communities, pointing them to their nearest point of sale, with relevant brand messaging showing them products they desire.

Only Tiger Pistol’s collaborative advertising solution allows you to localize and personalize all parts of your social ads, from copy to media to call to action. Collaborative creative templates give brands the power to distribute personalized, relevant content based on their points of sale to effectively drive business. See how it works

Tiger Pistol Named Finalist in Four Categories for the 13th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Local Campaign, Best Localization Campaign, Best Real Estate Campaign, and Best Retail & eCommerce Campaign.

Tiger Pistol, the only collaborative advertising™ platform that makes high performance social advertising simple and scalable for brands and their channel partners, has announced it has been named a finalist in the 13th annual Shorty Awards in four categories. The Shorty Awards is an international competition honoring brands, agencies and organizations for their innovative work on social and digital media.

Tiger Pistol stood out among industry competitors based on the innovative and impactful social advertising campaigns executed on behalf of Coldwell Banker, BuzzBallz, and JOANN Stores.  

“We are once again honored to be recognized among some of the most influential, innovative global brands, organizations, agencies, and campaigns across social media,” said Paul Elliott, Tiger Pistol, CEO. “Recognition by the Shorty Awards recognizes and further validates our collaborative advertising approach as the future of social advertising.”  

Nominated for Best Local Campaign and Best Use of Localization in a Campaign, Tiger Pistol utilized their collaborative social advertising approach to help BuzzBallz overcome the barriers to alcohol marketing in the United States. BuzzBallz sought an advertising solution that would enable them to promote their ready-to-go cocktails and accelerate channel partner sales, while following domestic regulations and maintaining a level playing field in the marketplace. Leveraging automatic localization features in Tiger Pistol’s platform, BuzzBallz could adapt brand messaging that was relevant to each market. Moreover, the platform’s purpose-driven capabilities, specifically geo-fencing technology, made it possible to link the brand website to a direct list of local stores that sell BuzzBallz products, removing friction and providing a quicker path to purchase for the consumer

Nominated for Best Real Estate Campaign, Coldwell Banker reached new heights this year with the help of Tiger Pistol’s innovative platform. During the company’s 2020 rebrand, Coldwell Banker wanted a collaborative social advertising-focused rollout that would empower its agents and drive community connection, all while adhering to and promoting the new brand strategy. Tiger Pistol’s collaborative advertising platform brought the power of Coldwell Banker’s new branding to the local level to provide adjustable messaging for agents and brand-controlled creatives to ensure brand integrity. Agent Branding Campaigns were designed so affiliated agents and brokerages could build local brand awareness and share a voice for themselves and their brokerage

Nominated for Best Retail & eCommerce Campaign, JOANN Stores, with Tiger Pistol’s dynamic localization, was hugely successful, driving community engagement and initiative awareness. To support COVID-19 efforts, JOANN Stores created the “Make to Give – Masks for All Americans” initiative, encouraging crafters to make and donate masks to essential workers and schools. JOANN needed agile, flexible advertising to provide consumers with accurate, up to date information relevant to individual store locations and their local lockdown protocols. Tiger Pistol’s platform capabilities enabled JOANN’s mask initiative to reach a large, widespread audience across Facebook and Instagram while consistently providing hyper-targeted, personalized information to every user.  

The Shorty Awards, now in its 13th year, were the first awards to honor social media. By constantly evolving along with the changing landscape of social media, The Shorty Awards remains the most prominent award of its kind.

Finalists were selected by members of the Real Time Academy of Short Form Arts & Sciences, comprised of luminaries from advertising, media, entertainment and technology. Members of the Academy include: Rosemary Mercedes, EVP & Chief Communications Officer, Univision; Nneka Norville, Global Corporate Communications Executive, Facebook; Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness/Publicis Health; Lauren Gallo, Head of Talent and Content Marketing, Snapchat; and Sonal Dabral, Group Chief Creative Officer & Vice Chairman, Ogilvy & Mather; among others. Winners will be announced during the final week of April. 

Learn more about Tiger Pistol’s award-winning collaborative advertising approach. Contact us today. 

To Automate or To Empower? Brands, Partners, and Co-Marketing Solutions

To automate or empower? That is the question facing brands that rely on channel partners to drive sales. As co-marketing tools for social advertising have developed, brands that rely on retail channel partners or sales agents to sell their products are faced with a unique dilemma. They can empower these intermediaries with the tools to publish their own social advertising  campaigns, or they can simply use them as fronts in a centralized model with auto-published co-marketing content. So what will work best for your brand? Let’s start with the basics.

What is your objective for your co-marketing strategy? If your brand is looking to enable your channel partners with the skills and technology to develop their own social campaigns for your brand, using a decentralized model is the way to go. This approach can have many benefits outside of the campaign results themselves, such as increasing preference for your brand as a vendor, as well as aiding your field sales teams in their efforts to supply partners. A ready-made co-marketing solution you can point to, positions your brand as a digitally forward enabler of sales for channel partners. In addition to driving conversions for your products directly at their point of sale. The decentralized model provides flexible funding options between brand and intermediaries as well as more room for channel partners to personalize a campaign’s copy and creative. 

This contrasts with a centralized model, in which intermediaries are not participants in the publishing process, but instead simply the hero of the marketing story. If your brand wants to create hyper-targeted campaigns, without the need for trade or field management, the centralized model is the way to go. In this model, all social advertising is controlled and funded by the brand. With advanced automation and geo-targeting technology, a centrally managed program will dynamically localize brand controlled advertisements to reach their desired indirect channels. No matter the approach, the output is typically the same, co-marketing campaigns between brands and their local points of sale. And both management styles address the crucial need to advertise through indirect channels. 

Decentralized Collaborative Social Advertising Use Case

A Fortune 500 real estate services provider with a network of over 200,000 real estate agents serving multiple franchises sought a method to differentiate themselves in the market, as well as help their agents with marketing strategies. Tiger Pistol provided the real estate brand a solution that empowers its brokerages and agents with a collaborative social advertising platform that publishes campaigns directly from an agent’s own branded Facebook Page. In which agents can receive leads in real time, promote their website, or generate targeted reach in their sales area. The publishing engine is integrated with the brand’s agent and listing data, campaigns are pre-built and allow agents to customize within the brand’s defined guardrails, based on their business needs. Furthermore, the system handles local compliance to automatically populate the agents’ license number in a locked portion of the ad copy while also adhering to Facebook’s HEC Compliance requirements.The program’s customization capabilities permit agents to highlight local dialect and make it easier for the brand to meet the consumer where they are. Using a decentralized model enables both the brand and the agent to thrive, increasing agent satisfaction and retention. Though decentralized programs require some field enablement, its flexible funding options and potential for higher channel engagement, as well as increased activity (if it’s an on-demand solution) make this model worthwhile.

In a de-centralized model, partners select and publish brand-approved templates.

Centralized Use Case

A centrally managed program isn’t better or worse than a de-centrally managed program, it’s just different. An example, a digital marketing agency partners with Tiger Pistol to run templated ads for a popular car brand. In this centralized management model, the brand has complete control over the campaign template and copy but with control comes a greater degree of work required on their behalf. Dealers are able to optionally connect their own Facebook page, but otherwise all receive a brand campaign from the agency that automatically publishes. Tiger Pistol’s platform dynamic localization allows the agency to publish thousands of campaigns in less than fifteen minutes. Plus, with the solution’s geo-fencing technology, campaigns are further localized to bring consumers to the relevant inventory section of the local dealer site. 

In a centralized model, the brand publishes across all locations automatically.

Consumer products brands, retailers, and service brands that utilize sales agents have the inevitable challenge of relying on intermediaries to sell their products. Unfortunately, digital marketing tools have been slow to account for these specific needs despite such a high degree of indirect channel sales (75% of worldwide sales according to the World Trade Organization). Don’t let your brand fall behind the curve. Utilizing a collaborative advertising approach in your social strategy will permit your brand to increase local engagement, sales, and acquisition.

To Automate or Empower? Let’s talk which strategy is right for your brand. Contact us today. 

Tiger Pistol Named to the Inc. 5000 List of Texas’ Fastest Growing Private Companies for Second Year in a Row

Inc. Magazine recently revealed that Tiger Pistol, the only collaborative advertising platform that makes high performance social advertising simple and scalable for brands and their channel partners, is No. 158 on its second annual Inc. 5000 Regionals: Texas list. Plus, Tiger Pistol came in the top 20 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. 

“Tiger Pistol’s continual commitment to advertising  innovation has resulted in another year of strong  growth and ongoing client loyalty.” said Paul Elliott, Tiger Pistol CEO. “We are truly humbled to be acknowledged alongside such world class, high growth companies. Recognition on this list for the second consecutive year not only validates our category leadership, but more importantly, speaks to the commitment, focus, and quality of our team during a challenging year.”

The companies on this list show stunning rates of growth across all industries in Texas. Between 2017 and 2019, these 250 private companies had an average growth rate of 210 percent and, in 2019 alone, they employed more than 44,000 people and added more than $9 billion to the Texas economy. Companies based in the largest metro areas—Dallas, Houston, and Austin—brought in the highest revenue overall.

Complete results of the Inc. 5000 Regionals: Texas, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at the Inc. 5000 Regionals: Texas website

“This list proves the power of companies in Texas no matter the industry,” says Inc.editor-in-chief Scott Omelianuk. “The impressive revenues rates prove the insight and diligence of CEOs and that these businesses are here to stay.”

To learn more about  how Tiger Pistol delivers high-efficiency and extreme performance at a global scale for brands and their channel partners, contact us today. 

About Inc. Media

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