Social Advertising Best Practices

Call to Action

Call-to-Action buttons drive consumers to take the action stated in your ad copy.

The Basics

A call to action (CTA) is a piece of text presented as a button on an ad. It prompts users to take an action related to the ad’s objective.

Unlike the other text portions of ads, CTAs are not fully customizable and instead must be chosen from a list of presets.

Available CTAs

These are the available calls to action for Tiger Pistol’s objectives.

Awareness

CALL TO ACTIONON YOUR AD
Apply Now
Book Now
Buy Tickets
Call Now
Contact Us
Donate Now
Download
Get Directions
Get Offer
Get Quote
Get Showtimes
Install Now
Learn More
Like Page
Listen Now
Open Link
Order Now
Play Game
Request Time
Save
See Menu
Send Message
Send Whatsapp Message
Shop Now
Sign Up
Subscribe
Use App
View Event
Watch More

Traffic

CALL TO ACTIONWEBSITEAPPMESSENGERWHATSAPPCALLS
Apply Now


Book Now



Buy Tickets
Call Now
Contact Us


Donate Now



Download

Get Directions
Get Offer
Get Quote


Get Showtimes
Install Now
Learn More



Like Page
Listen Now
Open Link
Order Now



Play Game
Request Time
Save
See Menu

Send Message
Send Whatsapp Message
Shop Now



Sign Up



Subscribe



Use App
View Event
Watch More

Engagement

CALL TO ACTIONON YOUR ADMESSAGING APPSWEBSITEAPPFACEBOOK PAGE
Apply Now
Book Now
Buy Tickets
Call Now
Contact Us
Donate Now
Download
Get Directions
Get Offer
Get Quote
Get Showtimes
Install Now
Learn More
Like Page
Listen Now
Open Link
Order Now
Play Game
Request Time
Save
See Menu
Send Message
Send Whatsapp Message
Shop Now
Sign Up
Subscribe
Use App
View Event
Watch More

Leads

CALL TO ACTIONWEBSITEINSTANT FORMSMESSENGERCALLSAPP
Apply Now
Book Now
Buy Tickets
Call Now
Contact Us
Donate Now
Download
Get Directions
Get Offer
Get Quote
Get Showtimes
Install Now
Learn More
Like Page
Listen Now
Open Link
Order Now
Play Game
Request Time
Save
See Menu
Send Message
Send Whatsapp Message
Shop Now
Sign Up
Subscribe
Use App
View Event
Watch More

Sales

CALL TO ACTIONWEBSITEAPPWEBSITE AND APPMESSENGERWHATSAPP
Apply Now
Book Now
Buy Tickets
Call Now
Contact Us
Donate Now
Download
Get Directions
Get Offer
Get Quote
Get Showtimes
Install Now
Learn More
Like Page
Listen Now
Open Link
Order Now
Play Game
Request Time
Save
See Menu
Send Message
Send Whatsapp Message
Shop Now
Sign Up
Subscribe
Use App
View Event
Watch More

How to Choose a Call to Action

CTAs should reflect the ad’s copy and the action being asked of the audience, as well as the ad’s objective and consider the likelihood of the audience to meet that objective. Non-committal calls to action such as “Learn More” are generally best for traffic objectives like clicks, whereas specific CTAs such as “Shop Now” are better for conversions.

See more Facebook & Instagram Best Practices

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