BYOD: Bring Your Own Data to Supercharge Your Social Advertising

If you’re like most marketers, the data you store is spread across a variety of platforms and spreadsheets. Your social ads could benefit significantly from a lot of this data, yet these disparate sources can make it difficult to utilize your data effectively. With Tiger Pistol, you can use your data to seamlessly create meaningful, customized, social ads at scale.

The Tiger Pistol Collaborative Advertising Platform™ offers three different user interfaces for clients to bring their data into the platform in the way that works best for them: API Integration, Bulk Upload, and Ad Hoc.

API Integration

Tiger Pistol offers a public API for easy platform integration into your standing systems, such as partner portals, coupon vendors, CRMs, or listings management services.

Many brands integrate their listing management partner with us, allowing them to sync their end-advertiser data with our platform. This integration creates a single source of truth for local partner data that can be automatically applied as ad overlays highlighting unique location attributes. For example, if a brand manager wants to launch a campaign that highlights their locations with a playground, they simply select those locations. Furthermore, our listings integration enables managers to change location data wherever they wish, and it will automatically be updated in our platform. This allows you to centralize and maintain your data in one place.

Bulk Upload

Bulk uploads allow clients to input large amounts of data and update their data quickly using spreadsheets. This is a great option for clients that aren’t using a listing management partner, but still want to use data to make their end advertiser’s ads more specific. With the one-and-done upload, Tiger Pistol will have you advertising in no time. It is important to note that bulk upload is not an automatic process like the API integration; instead, it is done by someone using Tiger Pistol tools.

Ad Hoc

The third UI allows you to manually add new customers to the platform on a case-by-case basis. This is our most granular option for importing data, as it allows clients to create and upload customers one at a time. This works well for partners who may not have a single source of truth if they are uploading data from multiple different platforms.