Best Practice Makes Perfect

They say ‘practice makes perfect’, and in this blog we’ll talk about the best practices and recommendations in developing Facebook ads that actually work.

Last we checked in there were 1.86 billion monthly active users globally on Facebook which is a double digit growth of 17% from the previous year+. With this current trajectory, it’s estimated that Facebook will hit 2 billion monthly active users by June 2017!*

With the audience clearly congregating on Facebook, connecting and getting them to take notice of your efforts isn’t always easy and you won’t always have the luxury of practicing until you get it right. So take our best practices, harnessed from servicing thousands of small business advertisers, which has led to our deep understanding of how consumers engage on social media and the best ads to use. In other words, it’s not just what we think, it’s what the data tells us!

LEAD ADS:

  • Generate leads by highlighting an offer or incentive to prompt the viewer to submit their contact information.
  • Use a promo code to track ROI.
  • Make it easy for your audience to submit their contact details without ever having to leave their Facebook Newsfeed.

LEAD ADS – BEST PRACTICE:

  • Highlight your unique selling point to differentiate from competitors.
  • Use a ‘first time’ offer to incentivize the user to submit their contact details.

LOCAL AWARENESS ADS:

  • Increase awareness in your local area
  • Generate leads with a ‘Call Now’ Call to Action Button
  • Have your target audience contact you directly with a ‘Send Message’ Call to Action Button

LOCAL AWARENESS – BEST PRACTICE:

  • Highlight your unique selling point to differentiate from competitors.
  • Use a ‘first time’ offer or incentive to generate leads.

WEBSITE CLICK ADS:

  • Target people who live near your business.
  • Increase awareness about your services or special deals on your website.
  • Generate leads via your website.

WEBSITE CLICK ADS – BEST PRACTICE:

  • Highlight your unique selling point to differentiate from competitors.
  • Use a ‘first time’ offer or incentive to increase clicks and drive more leads.
  • Align your ad with action you want the audience to take online, such as “Learn More”.

In essence, the golden rules are:

  1. It has a clear call to action: Don’t assume your audience knows what to do next.
  2. Unique selling point: Why should your audience click on your ad and not your competitors? With 4 million active advertisers on Facebook and more than 70% marketing outside of the U.S.# it is crucial to success that you clearly differentiate yourself.
  3. Memorable visuals: A post is more likely to be noticed and shared if there is an appealing visual.
  4. Targeted: You want your relevant audience to actually see your ad and not just everyone. On Facebook, you will literally pay for everyone who sees and clicks on your ad, so targeting the right people is key.

Again don’t take our word. Based on the above best practice tips, our clients reported 4+ leads on Lead Ads, 14,000+ impressions on Local Awareness Ads and 55+ website clicks on Website Click Ads.

Practice truly does make perfect!

Best Practice Makes Perfect

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