Balancing Brand Control and Franchisee Autonomy with Collaborative Social Advertising
Make the Most of Your Advertising Opportunities with a Collaborative Approach
Recently, Tiger Pistol CEO Paul Elliott penned an article for Global Franchise’s North America Report. Elliott discusses the struggle brands face in retaining control and maintaining consistency while giving franchisee owners freedom in their social advertising efforts.
“Social advertising at scale requires specialized tools that can scale efficiently, perform consistently, and most importantly, demonstrate value in the eyes of franchisees. When it comes to collaborating in social advertising, brands are learning the painful lesson that pursuing the promise of an ‘all in one’ solution usually leads to an overly basic offering, leaving franchisees frustrated and not fully adopting the solution.”
Paul Elliott, CEO, Tiger pistol