How to Set Up Your Local Facebook Business Pages for Success

A true global-to-local approach to social advertising relies on campaigns run from local Facebook Pages, increasing relevance with localization and driving foot traffic to your local stores or channel partners.

All of the benefits of this approach start with the proper set-up of your brand’s local Facebook Pages. Local Pages not only represent your brand at the community level, but they are a hub for highly relevant information for customers and prospects alike. Having well developed local Facebook Pages can help build your brand’s credibility and online presence. 

Here are seven steps to set up a local Page for success. 

  1. In order to create a Business Page, you must have a Facebook profile
  2. Once logged in, in the top right corner you will click “Create” and select “Page”
  3. It will ask you to name your Page 
    • It is recommended that you name it the name of your business because this is what will show when potential customers see your ads and posts
    • This is difficult to change, so make sure you are confident in your Page name.
  4. Next you’ll describe your Page to help categorize your business. That way if someone is searching for online reviews and they type in “Insurance Agent,” your business can pop up!
  5. After that, you will fill out your business information so that users can locate or contact your business
    • Fill this out completely so the user doesn’t have to leave your Page and can contact you directly
  6. Now give a face to your Facebook Page with a profile image
    • Choose an image that is representative of your business, like a logo. 
    • We suggest a Profile Photo of 1000×1000 to ensure it displays crisply across all devices. 
    • If you are having events or would like to test profile images, you do have the option to set a temporary profile picture. 
    • Also keep in mind that in ads and posts, profile photos are cropped in a circle.
  7. Lastly you have the option to add a Cover Photo. 
    • It gives you the chance to add more creativity to your profile and can be updated whenever you choose. 
    • Cover photos are rectangular and dimensions of 820×360

Make sure to be active on your Facebook Page by posting photos, videos, and statuses about anything interesting happening in your business. If your Facebook Page is inactive, it runs the risk of being deactivated. 

We also recommend utilizing other interesting features like events and reviews to help grow your following! Build relationships with customers, solve their problems and be a resource for them through your local Business Pages. 

Once your local Pages are set up, you can unlock the wonderful world of best practice social advertising.

Learn how Tiger Pistol unlocks local activation at global scale for brands, resellers, and agencies. Request a Demo today!

Yanira Durant is a marketing specialist for Tiger Pistol. An Austin local with a passion for social advertising, Yanira strives to break through the noise in fun and creative ways. In her free time, she enjoys exploring the city, trying great queso, and managing her pug’s Instagram account.

Living our Values: United in Quarantine

At Tiger Pistol, even though we aren’t physically able to be together, we are always #united! In a time of social distancing and adjusting to life at home, we have made it a priority to stay connected. Our focus is to make sure our team is safe and healthy – both physically and mentally. Although we miss the jokes in the office and seeing our coworkers in person, we still maintain what is fun and unique about Tiger Pistol.

“Quaran-Tini” virtual happy hours are now something we look forward to each week to share some drinks and catch-up. During this time of uncertainty, we can count on each other for laughs and support.

Kids and pets have also become honorary Tiger Pistol team members. We look forward to hearing about how our new “coworker” has napped all day or barked at cars during a Zoom meeting.  

We’ve welcomed some new members to our Tiger Pistol family!

And we have a lot of fun watching Mike’s chicks grow up.

Another new addition to the team is our #social-distancing-together channel on slack. This channel is meant to encourage us, connect us, and remind us to stay positive. We share our home workspaces, our favorite coffee mugs, and what we’re cooking. I think our favorite was getting to see our friends’ childhood pictures. 

We are making sure to keep the Tiger Pistol culture alive and thriving, even from afar. In the digital age, we count ourselves lucky that technology allows us to service our clients well and maintain relationships with one another. Our company meetings may look different, but our concern for each other and for our clients remains fervent. We’re truly all in this together. 

To learn more about what it’s like to work at Tiger Pistol, check out our Culture FAQs.

Snapshot: Facebook Updates to Combat COVID-19 and Misinformation

During this time of uncertainty, social advertising policy is uncharted territory. In order to keep the community safe and informed, measures are being taken to ensure that correct and fair information is being disseminated to users. With new updates coming to Facebook platform daily, we have provided a breakdown to navigate some of the major changes that have hit Facebook and Instagram since the COVID-19 outbreak.

Due to this public health emergency, Facebook has sectioned their response to the issue into four categories. 

  1. Making sure everyone has accurate information
  2. Stopping misinformation and harmful content
  3. Supporting global health experts and relief efforts
  4. Supporting local governments, communities, and businesses 

Facebook is striving to make sure users have access to credible information regarding the virus. To make access easier they have included preventative tips at the top of the newsfeed and partnered with the World Health Organization to provide updates via WhatsApp. They are also supporting health authorities and fact checkers with grants to increase staff.

It is also a priority to make sure that users aren’t harmed during a crisis, so they have taken a stance against misinformation and exploitative tactics. In extension of their current policies, all content regarding false information or conspiracy theories will be removed by their team. In addition, they are working to make all of their apps more efficient with the spike in users. To also combat harmful content, Facebook is also prohibiting ads for items such as hand sanitizer, disinfecting wipes, and COVID-19 test kits.   

Not only are they matching $20 million in donations for relief efforts, but Facebook is utilizing its tools to provide support. They are currently offering free ads to health organizations to connect users with useful and accurate information. Facebook has also started initiatives like allowing organizations to scale their response to COVID-19 via messenger, and implemented a  “Hackathon” with access to their internals tools to build new messaging solutions.

Lastly, Facebook is about community so they are working to strengthen connections and support local businesses and officials. They have invested $100 million into local businesses. They are also providing tools for free like workplace and resources in their hub to community leaders, business owners, and government officials to assist them with pushing out timely and accurate alerts. Facebook is committed to keeping all their apps strong and reliable to stay connected. 

With all of these steps, Facebook is working to make their platform a safe space. At Tiger Pistol, we understand the importance of local businesses and community so we will continue to be a resource and keep you informed during this time. 

Source: Facebook: Keeping People Safe and Informed About the Coronavirus

Yanira Durant is a marketing specialist for Tiger Pistol. An Austin local with a passion for social advertising, Yanira strives to break through the noise in fun and creative ways. In her free time, she enjoys exploring the city, trying great queso, and managing her pug’s Instagram account.

Checklist Avoiding the Common Pitfalls That Can Cause Your Facebook Ad to Underperform

Checklist: Avoiding the Common Pitfalls That Can Cause Your Facebook Ad to Underperform

Running Facebook ads can be tricky business, and it really doesn’t take much for your ad to get bitten by the underperformance bug. Here’s a checklist of common problems, coupled with ways to adjust your ads to ensure they are running correctly. 

PROBLEM: Ad is not approved Sometimes the issue isn’t the ad, but rather its delivery. Luckily this can be an easy fix, so here are some tips to make sure delivery and performance are not related. 

  • Make sure it complies with Facebook policyFacebook policy is something a lot of advertisers struggle with, and if you are a busy advertiser with a lot of notifications; you may not notice your ad has been disabled due to a policy violation. Facebook also has the ability to retroactively reject ads, so we highly recommend checking the ad’s status and making the proper updates. Also, be aware of which policy violation may be affecting your ad and see if it is a valid disapproval. Facebook isn’t perfect and may wrongfully flag the ad. 

Check out these past blogs on Facebook policy changes to ensure you’re in compliance: 

Revamping Your Strategy and Audiences for the Latest “Safe & Civil” Facebook Advertising Update

Decision 2020: Changes to Facebook’s Social & Political Ads Process

Keep Your Agents Compliant: Facebook’s New Rules for Real Estate Ads

  • The 20% text rule Originally, Facebook often disapproved ads with images that contained more than 20% text (logos included) because it interferes with the user experience. Now Facebook will approve a lot of these ads but limit their reach. Save the text for your headline, body, and link description. That is what they are there for! Use eye-catching and custom creative to attract viewers. Facebook offers a useful image text tool to verify your ad follows this rule. 

PROBLEM: Targeting – Targeting largely impacts how your ads are performing, and we want to make sure you find the sweet spot to help your ads succeed. If your ad is underperforming, consider tweaking the audience. Audiences that are too hyper-focused or extremely broad tend to impede results. At Tiger Pistol, we recommend an audience of at least 50,000 to run a successful ad. Here’s some specifics to consider: 

  • Audience Too Broad –  Don’t use your budget on impressions that don’t matter. We have found local advertising to be extremely successful when concentrating on those who will take action and support your business. Think about who and where your customers are. If you are a local coffee shop, most people won’t drive more than 10 miles for their latte. Target strategically and think critically about your customers.
  • Audience Too Narrow – Narrowing your focus may cause you to miss some opportunities. Consider these tips to expand your audience to reach new customers and increase sales or engagement. If they are your ideal audience, chances are your competitors’ will try to target them as well. Also make sure to remove unnecessary targeting parameters and restrictions, like demographic and detailed targeting options that both reduce your audience size to under 50,000 and aren’t helping your ad. You may be certain no one over 35 will buy your product, but is there data to prove that? Often narrow audiences are the result of assumptions. Opening up your targeting and letting Facebook’s optimization worry about serving ads can likely result in higher quality ads. If you need assistance with your audience, the Facebook Pixel is a simple and direct way for you to build audiences with first-party data – i.e. your own web traffic. Learn more about how you can harness the Power of the Facebook Pixel!

PROBLEM: Creative – Both your words and your pictures impact your ad rank, so beat out your competitors by showing and telling your audience what makes your business unique. 

  • Does it Fit Your Objective and Audience? Make sure you are targeting your audience with engaging and eye catching images! 96% of users are looking at content on their phones, so you want to optimize for mobile. We have also found that with text, less is more. Great ads present their information in a succinct way with a clear call to action.

  • Check Your Image Resolution A blurry or distorted image will not capture the response you are looking for. Make sure to use high quality images that are related to your business. Using tools like carousels or video creative can help give viewers fresh and exciting content! Find some businesses that inspire you and find out what draws you in about their creative. 

Facebook ads are a complicated mix of traditional advertising creative and digital best practices. All of these different elements must come together to build a unified ad unit. Audiences need to be relevant and made up of interested consumers, just as the creative needs to be compliant and resonate with said consumers. So pay attention to the construction of your audience, the quality of your content you serve them, and most importantly –  when in doubt test it out – especially if you’ve eliminated any technical issues or simple fixes, such as removing text from your image. Here at Tiger Pistol, our platform is designed for continuous A/B testing, automatically pushing winning ads forward and surfacing insights on particular elements such as image, copy, audience, and even down to the CTA button. Harnessing the power of social requires both a trained eye to both develop and manage the right content, but also requires the ability to adapt based on consumer behavior and campaign data. You too can conquer all elements of your social media campaign; it just takes the right mix of proactive action and smart data insights.

Learn how Tiger Pistol can optimize the performance of your local ads at scale. Request a demo today!

Yanira Durant is a marketing specialist for Tiger Pistol. An Austin local with a passion for social advertising, Yanira strives to break through the noise in fun and creative ways. In her free time, she enjoys exploring the city, trying great queso, and managing her pug’s Instagram account.

Foodies of Tiger Pistol: Inspiration for your Weekend

 

Here at Tiger Pistol, we’re not just experts in social advertising- we’re also experts in delicious food. We’ve interviewed some of our in-house food connoisseurs to share some of their favorite eats. Whether you’re based in Austin, Texas or Melbourne, Australia, we’ve got some recommendations for where to satisfy your hunger.

Austin, Texas

  • Amy Abell, Senior Social Specialist: Kemuri Tatsuya“I mean, it’s a Japanese Izakaya with Texas influences – what’s better than that?”
  • Chris Gephardt, Engineer: Full English“They fry up traditional Full English breakfasts complete with proper British bangers, baked beans, tomatoes, and fried bread.”
  • Nick Gibson, Director – Group Finance: Tumble 22“best chicken sandwich”.
  • Talia Wachtel, VP of Marketing: Kemuri Tatsuya“I agree with Amy – hands down the best restaurant in Austin, closely followed by Loro. Also, if you’re looking for Avocado Toast – go to Irenes.”
  • Patrick Koepke, Operations Manager: Franklin BBQ leads the pack, but there are tons of great BBQ places within two hours of here. Uchiko for fancy tapas, Kura Sushi for sushi, and Mighty Fine for burgers.”
  • Casey Zaffin, Director, Client Management: BufalinaRamen TatsuyaFukumotoDai DueDee Dee and Veracruz All Natural
  • Marshall Weber, Social Specialist: Saps“Saps is good thai. Plus, Sap himself is the man.”
  • Mark Cram, Engineer: Tommy Want Wingy“hands down best wings in town.”
  • Joe Nathan, Director, Client Management: Jack Allen’s Kitchen“They have a pretty amazing chicken fried pork chop that is probably about a billion calories and likely shaves 5 years off my life every time I eat it.”

Melbourne, Australia

  • Ailie Pattten, Lead Social Specialist: Kisume, “Kisumé is relatively new to the Melbourne dining scene but don’t underestimate her… Trying to redefine high-end dining with something Melbourne hasn’t seen yet? It’s a tick from me!” 
  • Georgia Brown, Account Executive: “My fave restaurants are Red Door Windsor & Thirty Eight Chairs. If you’re wanting classic Melbourne bars, I recommend Naked for Satan & Jungle Boy.”
  • Carly Layton, Account Executive: Transformer“never knew what chickea panisse (with truffle salt) was but it’s amazing!”
  • Chris Senior, Senior Client Manager: “Have to agree with Transformer, blown away by how tasty plant based dining was. Also mjolner, a viking themed restaurant that nails the food and viking experience.”
  • Julia Greenhalf, Social Specialist: “I’m often late to the #hip #new #cool places party in Melb but had a brilliant experience at Garden State Hotel recently – the Canadian waitress made my night!”
  • Jaime Nosworthy, General Manager: SupernormalTipo 00DOC and Mammoth

Hopefully we’ve given you inspiration for your weekend adventures!