Tiger Pistol Recognized by The Drum and Digiday for Work with JOANN Stores, AB InBev and Realogy
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named a finalist by The Drum Social Buzz Awards for Best Retail/E-Commerce Social Media Strategy/Campaign and by the Digiday Technology Awards for Best Personalization and A/B Testing and Best Social Marketing Platform.
“We’re thrilled to be honored for these latest awards, continuing our streak as the most honored and recognized social advertising platform of 2020,” said Paul Elliott, Tiger Pistol CEO. “These three clients all have unique use cases within the Tiger Pistol Platform, and these three honors reinforce the effectiveness of our platform’s versatility as well as our team’s ability to innovate and solve for our clients’ needs.”
Tiger Pistol’s work for JOANN Stores, the nation’s largest specialty retailer of fabrics and crafts, is honored by The Drum for Best Retail/E-Commerce Social Media Strategy/Campaign. JOANN Stores needed a method to amplify its corporate “Make to Give – Masks for All Americans” initiative, encouraging crafters to make and donate masks to essential workers and schools. To support this important initiative, Tiger Pistol ran high-performance Facebook and Instagram ads with copy that dynamically localized to drive community relevance and ad performance for JOANN’s initiative.
In its first month, the campaign proved 36% more cost effective than national campaigns and helped the retailer exceed their mask donation goal by over 30 million. In addition to driving online transactions, Tiger Pistol’s foot traffic attribution model surfaced that 84% of ads engaged with resulted in store visits during the first month of the campaign.
The Digiday Technology Awards shortlisted Tiger Pistol for its work with Anheuser-Busch InBev (AB InBev), the world’s leading brewer, and Realogy, the leading provider of U.S. residential real estate services.
Tiger Pistol will defend its Best Social Marketing Platform title earned in the 2019 Digiday Technology Awards. Using Tiger Pistol technology, AB InBev’s built a Covid-19 local social strategy, giving the company’s network of independent restaurants and bars the much-needed advertising power to drive business and reinforce the essential role restaurants and bars play in local communities and in the lives of consumers. Powered by Tiger Pistol’s technology, AB InBev seamlessly pivoted from foot traffic advertising to recovery and revitalization initiatives during the height of pandemic lockdowns.
Tiger Pistol works with Realogy to power Social Ad Engine, a scalable, social advertising solution that enables real estate agents to promote listings with auto-configured, high-performing Facebook and Instagram campaigns. Every campaign leverages Social Ad Engine’s best-in-class, automatic A/B testing to ensure agents’ budgets are spent effectively to drive the best outcome, earning Tiger Pistol’s technology a finalist position in the Best Personalization and A/B Testing category.
The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide. The Drum Awards is a global awards program which recognizes best practice, the best companies and the best people from across the marketing and communications industry. Both the Digiday Technology Awards and The Drum Social Buzz Awards will announce winners on November 12, 2020 in virtual ceremonies.
To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today!
The World’s Largest Third-Party Publisher of Local Social Advertising Exceeds 1 Million Campaigns
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced another milestone achievement with one million Facebook and Instagram campaigns published since launching its social advertising technology in 2016.
“With more local social campaigns published through our platform than any other tool provider or vendor in the industry, Tiger Pistol’s wealth of campaign data is unsurpassed,” said Paul Elliott, Tiger Pistol CEO. “As a result, Tiger Pistol provides more intelligence and actionable insights than any other provider in the category, helping clients to develop and hone their strategies and optimize campaigns for maximum performance.”
In the last year alone, Tiger Pistol grew monthly campaign volume by 40%, as more brands, SMB resellers, and agencies have discovered the power and efficiency delivered by the Tiger Pistol platform. Looking ahead,, the company anticipates continued aggressive growth as the platform will support clients in more than 15 countries, 22 currencies, and 8 languages.
“Surpassing one million published campaigns speaks to the scale and marketplace leadership of the Tiger Pistol platform,” said Paul Elliott, CEO. “Each year we see a significant increase in campaigns run on the platform as we rapidly grow our client base and expand our global footprint.”
Elliott also notes that Tiger Pistol’s legacy is built on successfully delivering “first-evers” that drive client value through a team with deep social advertising expertise.
“Of course, this achievement is mind-blowingly awesome, but it also shows the success of our company,” says Analissa Moreno, Data Operations Lead, Client Success, who has been with Tiger Pistol nearly four years. “We’ve grown from a small, scrappy team working one-to-one with end advertisers to working with global brands, agencies, and SMB resellers launching campaigns day in and day out. It just shows how unstoppable we are.”
Learn more about Tiger Pistol’s social advertising solution. Contact us today!
Local Social Advertising to Drive Brand Awareness, Fill Vacancies, and Promote Job Openings
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently was selected by Avery Healthcare, a premium care provider in the senior living sector in the United Kingdom to scale and localize its social advertising efforts.
Tiger Pistol will run high-performing Facebook and Instagram campaigns to generate brand awareness, new patient applications, and employee recruitment for Avery Healthcare’s 60 nursing care homes and retirement villages throughout the United Kingdom. Avery Healthcare is the parent brand of Avery Care residential, dementia and nursing care homes, and the Hawthorns Retirement Villages.
“Avery Healthcare’s mantra is ‘Care With A Difference,’ and they were searching for a way to localize their social presence by matching their earned reputation in-market with personalized advertising to speak to each individual community,” said Paul Elliott, CEO, Tiger Pistol. “Using Tiger Pistol’s Social Advertising Platform, Avery Healthcare can now run ads promoting the unique aspects of its locations.”
Tiger Pistol’s platform allows Avery Healthcare’s corporate office to scalably run campaigns that focus on filling vacancies, highlighting programs, and hiring staff according to the needs of its individual homes or villages, plus the flexibility to adjust its social advertising budgets to the locations that need advertising most.
“After attempting to manage local ads across our footprint natively in Facebook Ads Manager, we realized we needed a technology solution to more easily run campaigns at scale for our locations,” said Angus Matthew, Senior Marketing Manager, Avery Healthcare. “Tiger Pistol had our campaigns up and running in less than a month, which was essential during this time so that we could quickly communicate the safety and vibrancy of our homes at scale.”
Learn more about how Tiger Pistol’s social advertising automation platform for local unlocks local activation at global scale for brands, resellers, and agencies. Contact us today.
Running Facebook ads can be tricky business, and it really doesn’t take much for your ad to get bitten by the underperformance bug. Achieve campaign success with ease. Check out our 5-step playbook for creating or troubleshooting campaigns. Read it now.
Brands rely on their representatives and independent contractors (agents, dealers, consultants, advisors, etc) to build personal relationships with their customers, support their services and sell their products. With COVID, brands have been faced with a unique challenge to respond to the changes in the marketplace as consumer behavior shifts.
The roles and responsibilities of their staff went from in-person sales and service support to socially distanced meetups, strict cleaning guidelines, and virtual live streamed events. While some companies have already relied on digital transformation to support their growth, many brands were not prepared to integrate digital technology into their work streams.
For example, network marketing brands have had to evolve through continual changes on Facebook in addition to having to respond to quarantine and stay-at-home orders because of COVID. The forced social isolation undercuts the interpersonal nature of consulting-based selling and has placed new importance on digital tools, such as empowering reps and contractors to connect through messaging, and providing them with personal websites as a means to drive online sales.
In response to these new challenges, comes an opportunity for brands to enable their network of contractors and reps with new tools to promote their products and services online. However, the need to maintain brand consistency and voice remains a vital role with any national or global company.
How Technology Can Breed Innovation
The most critical need is to bring your company into the 21st century with digital advertising. Since the arrival of COVID restrictions in March, Americans have been spending more of their lives online. According to a recent study by Apptopia, Facebook usage has increased nearly 30% since February, and that trend hasn’t subsided. Now more than ever brands need to shift their advertising efforts to where their customers are spending their time.
With some industries, such as Hotels and Hospitality, finding the ability to bounce back relatively quickly has been easier with the boost of summer holidays, though most verticals will take much longer to achieve pre-Covid foot-traffic.
Here are some examples of how industry leading brands are accomplishing this:
Giving their team an advertising option to help them continue to drive social connections – Read Case Study
Re-establishing the essential role their brand plays in fostering engagement, connections, and product satisfaction through digital marketing – Read Case Study
Acclimating their brand message by the state or city level to respond to the ever- changing customer preferences and local government mandates – Read Article
Creating more synergies between sales and their brand team to pivot with the right technology
The Right Tool For The Job
Just like a locksmith wouldn’t come to a job site with one tool – brands have a vested interest in cultivating a marketing technology stack that is right for their business. Often brands wildly underestimate the number of marketing technologies they need to deploy in their organization. My advice to you: Keep things simple. Add new tech only when you are truly ready to execute on it and decide on a strategy before you go in search for the tool. The latter of which is the most important.
For the last 5 years of my career I’ve worked at SaaS companies and I have to say – I utterly hate this phrase. The reason being is that buyers or clients are not just in search of a software as a service. When someone at your organization is looking for a software, they are not just looking for a few cool features and a support email address. The truth is that your leader is looking for a new approach to their business problem.
Elon Musk said that “Great companies are built on great products,” and if you are looking for a new path forward in these unprecedented times, you must continue to challenge, evaluate, and test new solutions. By providing new resources to your reps and contractors alike, you can align your team with the core values of your business no matter how large or small the use case.
As we have seen with other brands, when they provide powerful digital tools to their consultants and reps. The results are virtuous, driving success for the rep and their business, in addition to promoting the brand’s products at the same time.
If you’re looking for more than just new software, but a new way of thinking to enable your network of contractors and reps, I encourage you to contact Tiger Pistol to learn more about how we can help.
David Delaplane is a Regional Sales Director for Tiger Pistol. With over 9 years of experience in SaaS and paid media, David demonstrates his passions for strategic thinking and problem solving by delivering innovative and custom solutions for his clients.
Tiger Pistol Ranks No. 1425 on the 2020 Inc. 5000 with Three-Year Revenue Growth of 311.4%
Inc. Magazine recently revealed that Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is ranked No. 1425 on its Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.
The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
“We are honored to be recognized not only as one of the 1500 fastest growing private companies in the country, but also in the top 150 in the advertising and marketing segment,” said Paul Elliott, CEO, Tiger Pistol. “Our team takes immense pride in delivering huge impact, driving efficiency and speed to market for our global brands, agency, and reseller clients. Our hyper-local approach to advertising has truly taken on new meaning in light of COVID-19, as advertising has narrowed its parameters from region to region or block to block to actual individual businesses, many of whom are relying on local advertising in their recovery efforts.”
Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent, and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.
“Continued focus on deepening our product offerings and expanding into new industry verticals and emerging markets have allowed us to grow our existing customer relationships as well as build new ones, which has resulted in significant year-over-year growth,” said Anthony Antonelli, Vice President of Finance, Tiger Pistol. “Additionally, we’re proud to be one of few companies of late continuing to grow and invest in our team, with open positions ranging from technology engineers to client-success specialists, who are regularly helping our clients solve problems, and client managers, who build and own the relationships with our clients.”
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are also being featured in the September issue of Inc., available on newsstands August 12.
The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000.
This is the second recognition for Tiger Pistol by Inc. Magazine. Earlier this year, Inc. Magazine ranked Tiger Pistol in theTop 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.
About Tiger Pistol
Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol is the most awarded and recognized social advertising platform of 2020. VisitTigerPistol.com, or follow onTwitter,Facebook, orLinkedIn.
About Inc. Media
The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visitwww.inc.com. For more information on the Inc. 5000 Conference, visithttp://conference.inc.com/.
Learn how you can provide your agents/advisors with simple tools that allow them to create and publish on-brand, high-performing Facebook and Instagram campaigns with little to no experience in Facebook Advertising. See how you can enable your agents/advisors to drive leads and increase brand awareness with a mobile optimized solution that and can be accessed, anywhere, anytime.
Several weeks ago, Tiger Pistol’s Paul Elliott, CEO, began tracking a global analysis of the weekly growth of active COVID-19 cases in eight countries to determine how they correlate with the average Facebook and Instagram CPMs during the same time*, all to discover if CPMs could be a leading indicator of economic recovery. Since then, we’ve been closely monitoring the trends outlined in Paul’s original publication and will be offering insights as they arise in the data.
Updated August 6, 2020
With July over, the formal #StopHateForProfit boycott has ended. As a refresher, more than 1,100 advertisers paused advertising on Facebook and Instagram for July. Some advertisers have doubled-down on their commitment to their customers and will continue to freeze spend on the platform for the foreseeable future.
From a health perspective, things have escalated across the globe, some more rapidly than others. Notable highlights include:
In the United States, the number of active cases grew week-over-week, while CPMs rose and fell.
In Australia, a “state of disaster” has been declared for the state of Victoria due to a steep increase in cases. Our friends in Melbourne are now under a curfew for the foreseeable future due to a “Stage 4” level restriction in the area. CPMs for July rose and stabilized at the end of the month.
Spain saw a large increase in cases towards the end of the month, but experienced a recovery in CPM after experiencing a small drop mid-month.
Canada, on the other hand, realized an 80% decrease in its active cases week-over-week in a stunning change, while only seeing a small drop in CPM. An article in the Washington Post contributes Canada’s success to a number of factors, most notably, “The Canadian people have been less divided and more disciplined. Some provinces and territories could have locked down sooner, analysts say, but once measures were announced, they were strict, broadly uniform and widely followed.”
It’s clear that Facebook as a platform is a major outlet for advertisers big and small. With audiences engaged more than ever, it makes the decision to continue an advertising boycott dedicated to a single technology even more difficult. With fall quickly approaching and school shopping on the horizon for us in the U.S., absence from an ads platform could cause a considerable revenue hit for many companies’ forecasts.
Updated July 17, 2020
Halfway through July, we’re still seeing surges in the United States and Brazil. Australia has seen a shocking increase in cases from the start of the month. It’s fair to say that there is a loss of correlation between cases and CPMs, most likely because of the inconsistency of closures and pandemic guideline messaging. In countries like the US, Australia, and Canada, where national economic reopening is continuing, CPMs have risen even as active cases rise.
In Spain and Brazil, where active cases have also risen, CPMs have done the opposite and fallen, a conundrum.
Even more confusing, Germany and Italy have seen active cases dropping, but their CPM has also dropped by 22% to 32% week-over-week.
We intend to keep tracking to keep abreast of any trends that may emerge, revisiting the data monthly during the pandemic and recovery to identify correlations.
Updated July 10, 2020
We’re officially in the second half of the year, and cases are still rising in countries like the United States and Brazil, with numerous U.S. cities posting daily records. From a medical perspective, in the United States, multiple states are beginning to mandate residents wear masks in an effort to slow the spread and businesses are moving back to partial opening or closure.
We’re also nine days into the #StopHateForProfit campaign, which saw a 32% drop in CPMs week-over-week in the U.S. Whether this drop is connected to the shift away from Facebook spend or the rise in cases remains to be seen.
Canada saw the steepest drop in CPM with 42% week-over-week.
Germany is the outlier in this week’s report. They’ve not only seen a drop in cases this week, but their CPM is the only one to rise this week.
Updated July 2, 2020
A few days ago, we hit 10 million global COVID-19 cases, a milestone we didn’t think we’d see a few months ago. Now entering the third quarter of 2020, we might begin to see some fluctuations as governments enact long-term plans for the safety and well-being of their citizens.
Overall, we’re seeing cases spike in the United States and a continued rise in Brazil.
In other countries, a slight uptick in cases, but the same sort of fluctuations in CPM from week to week. Within July, we may also begin to see effect of #StopHateForProfit on Facebook advertising, but this might only affect US CPMs.
Italy has made the biggest comeback, with their CPM regaining strength this week to the highest level since before we began tracking.
Canada & Spain are also seeing CPM strengthening.
Updated June 26, 2020
This week’s overarching message can be stated in a word: Instability. Some countries are trying to decide “is this over?,” while others are clearly not out of the woods.
We’re still in Wave 1 in most places, and a case could be made for Wave 1.5. Studies are showing that being in enclosed places (restaurants, bars, etc.) increases the likelihood of contracting the virus, which leads to a lot of businesses having to make the decision whether or not to reopen or stay closed. Through the end of Q1 and beginning of Q2, it’s clear there was stability in most of the countries.
United States/Canada: Three of the largest populated states in the USA have begun experiencing a rapid spike of cases within the last week, leaving governors to decide to continue or halt phased openings. June as a whole saw an increase in overall CPM, after an initial dip at the start of the month, but with the uncertainties surrounding freedom of movement during the summer, we’re predicting CPMs may drop again in July (as seen in the last week).
EU: The EU ramped up opening its borders, with most of the countries listed below open to travelers on the continent. Spain has seen a resurgence in cases and while they reopened their borders, a mandatory quarantine is in place and CPMs – while overall had steadied, plummeted the first weekend of reopening. Italy, similarly to Spain, has seen a sharp rise and fall of CPMs in a 3-week period, but have not seen a rise in cases (except for a new set of cases in the southern part of the country). Germany is all over the map, with sharp rises and drops, garnering attention as while the country was set to reopen fully, officials were forced to put that on hold due to a case flare up.
Australia: Australia managed to deal with the outbreak pretty swiftly, with a short spike and then drop off of cases. This has led to a steady rise of CPMs for the region.
Brazil – Brazil as a country is really struggling, drawing eyes not only from a public health crisis perspective, but also from a “discount” perspective. CPMs remain steady since their drop in Q1, as the country has yet to see a drop in cases.
For continued updates, be sure to bookmark this page. To learn more about Tiger Pistol and social advertising at scale for SMB resellers, agencies, and global brands, contact us today!
Recently, Localogy’s Mike Boland chatted with Tiger Pistol CEO, Paul Elliott, about driving social advertising success on a local level for enterprise brands, agencies, and SMB resellers alike. As Tiger Pistol continues to grow, its sights are set on further penetration among the enterprise market. Elliott reveals how the organization has been structured to serve these unique customer sets from both a sales and a product perspective.
“We can accomplish the things that everything else says “no” to. Those things that are just assumed that you can’t do or that they are too big, they’re too scary, they’re too hard – that’s what drives us forward.”
A responsive local strategy that allows for flexible tactics ensures that you deftly respond to changing buying practices and different retail partner needs. Our Covid-19 Reponse Program for Consumer Products Playbook show you how you can continue to drive online sales for retail partners that offer online buying paths, while also providing alternative means for those who cannot, ensuring you can still deliver results for your retail partners while delivering on your brand initiatives. With the right tools, these sorts of scaled activations can be executed with ease.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.