Anthony Antonelli Named a Crain’s Cleveland Notable in Finance for 2022
Tiger Pistol VP of Finance Honored for Continuous Impact Cleveland, OH 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, is proud to announce that its VP of Finance, Anthony Antonelli, has been named a Crain’s Cleveland Notable in Finance for 2022. This prestigious distinction recognizes top Clevelan
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that ensure real impact. Go from gut feel to scientifically-sound decision making with Tiger Pistol’s intelligent and actionable insights. Understanding how your campaigns performed is
Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform the competition is another matter entirely. Sounds like bold ambition? Keep in mind that high volumes of micro-campaigns, specific to consumer personas, local businesses, or agents are more cost effective th
Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy list of
Tiger Pistol Introduces Enhanced Capabilities for Franchises
Specialized advertising tools enable franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their locations Austin, TX 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently enhanced its SaaS platform to include key capabilities that were designed to unlock and
Empower Your Partners with Video Advertising
Video remains one of the most effective ways to grow revenue, increase consumer engagement, and facilitate immediate action. Marketers who use video advertising experience 49% faster revenue growth than marketers who do not use video advertising. Impact BnD reports 75% of Instagram users taking action after viewing a video ad, and of that 75%, 72% […]
How Franchised Service Brands Can Stay Top of Mind with Facebook Advertising
Most people live by the motto “If it ain’t broke, don’t fix it.” You don’t get an oil change for the heck of it or hire a lawn service when there’s snow on the ground. Yet we all know circumstances change. At some point, your oil will need to be changed, or your lawn will […]
Why the Future of Social Advertising is Collaborative
Collaborative advertising occurs when brands and their local channel partners come together to jointly advertise, realizing results greater than either entity could achieve on their own. Collaborative advertising holds many unique forms, but social media in particular offers the greatest degree of flexibility, and the largest potential gains given its low cost
Why Localized Creative in Social Advertising is Essential to Driving Local Action
You’ve heard the adage about good marketing: It targets the right audience with the right message at the right time. A lofty goal? Maybe. But doable? Definitely — especially if you use localized creative in your social advertising to hack the game. Localized creative is the perfect tool to drive local action, because it allows […]
Scaled Social Engagement Model: Do It Themselves
Learn how the Do It Themselves collaborative advertising model empowers your partners with social advertising tools to publish brand quality campaigns for their own locations. How to choose your level of control How to enable features for single-unit or multi-unit franchisees How this solution is easy enough for non-marketers How simplified reporting allows cha
