Tiger Pistol Promotes Four Engineering Team Members to Leadership Roles Amid Continued Company Growth
Internal promotions exemplify Tiger Pistol’s commitment to innovation through personal career growth and ongoing investment among its engineering team. Austin, TX 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently elevated four members of its current engineering department to lead its growing
What Partners Need to Address Meta’s Video-First Algorithm Changes
Maintaining a presence on social media can often feel like a moving target for businesses, especially when it comes to organic content. Followers can be fleeting and algorithms can change. As early as 2010, when Meta first changed how their algorithm would privilege organic content from Business Pages, businesses have bemoaned their dips in organic […]
The Mayer of Strategy: Deploying Micro Campaigns at Scale to Address Different Customer Segments
Chris Mayer serves as Senior Solutions Engineer at Tiger Pistol. His series, Mayer of Strategy, examines social advertising strategies that depart from the traditional digital marketing linear funnel approach. Chris outlines methods for both decentralized and centralized frameworks, in which product messaging is negotiated through different stakeholders –
Anthony Antonelli Named a Crain’s Cleveland Notable in Finance for 2022
Tiger Pistol VP of Finance Honored for Continuous Impact Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, is proud to announce that its VP of Finance, Anthony Antonelli, has been named a Crain’s Cleveland Notable in Finance for 2022. This prestigious distinction recognizes top Cleveland-area executives in f
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that ensure real impact. Go from gut feel to scientifically-sound decision making with Tiger Pistol’s intelligent and actionable insights. Understanding how your campaigns performed is
Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform the competition is another matter entirely. Sounds like bold ambition? Keep in mind that high volumes of micro-campaigns, specific to consumer personas, local businesses, or agents are more cost effective th
Tiger Pistol Introduces Enhanced Capabilities for Franchises
Specialized advertising tools enable franchisees to drive foot traffic, sell more, and unlock the power of social advertising for their locations Austin, TX 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently enhanced its SaaS platform to include key capabilities that were designed to unlock and
Empower Your Partners with Video Advertising
Video remains one of the most effective ways to grow revenue, increase consumer engagement, and facilitate immediate action. Marketers who use video advertising experience 49% faster revenue growth than marketers who do not use video advertising. Impact BnD reports 75% of Instagram users taking action after viewing a video ad, and of that 75%, 72% […]
Why Localized Creative in Social Advertising is Essential to Driving Local Action
You’ve heard the adage about good marketing: It targets the right audience with the right message at the right time. A lofty goal? Maybe. But doable? Definitely — especially if you use localized creative in your social advertising to hack the game. Localized creative is the perfect tool to drive local action, because it allows […]
Scaled Social Engagement Model: Do It Themselves
Learn how the Do It Themselves collaborative advertising model empowers your partners with social advertising tools to publish brand quality campaigns for their own locations. Download our guide “Enable Your Partners with Powerful Advertising Tools” now.
