Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
How Digital Advertising Balances Compliance and Collaboration for Highly Regulated Products
For some industries digital advertising is just as, if not more complicated than traditional. Particularly those in highly-regulated industries with lots of rules on how and what information is presented, or industries with unseen products that aren’t sold on consumer-facing storefronts or shelves. For example, we recently worked with a brand that s
Wendy’s and Tiger Pistol Partnership Sets the New Standard for Collaborative Advertising in the QSR Industry
Tiger Pistol’s advertising platform enables Wendy’s and its approximately 7,000 restaurant locations to drive visitation and sell more by unlocking the power of social advertising at scale. Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, announced today a partnership with The Wendy’s Company, the globa
Tiger Pistol Promotes Four Engineering Team Members to Leadership Roles Amid Continued Company Growth
Internal promotions exemplify Tiger Pistol’s commitment to innovation through personal career growth and ongoing investment among its engineering team. Austin, TX 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently elevated four members of its current engineering department to lead its growing
Living Our Values: Tiger Pistol Fosters Hope Through Volunteer Effort
“Be Passionate;” “Be Empathetic.” These cornerstone values define the way Tiger Pistol team members work with each other and for our communities. Recently, team members brought their value-based, collaborative attitude to Fostering Hope, a Cleveland-based organization that connects and enriches youth who live in residential treatment and foster care w
What Partners Need to Address Meta’s Video-First Algorithm Changes
Maintaining a presence on social media can often feel like a moving target for businesses, especially when it comes to organic content. Followers can be fleeting and algorithms can change. As early as 2010, when Meta first changed how their algorithm would privilege organic content from Business Pages, businesses have bemoaned their dips in organic […]
The Mayer of Strategy: Deploying Micro Campaigns at Scale to Address Different Customer Segments
Chris Mayer serves as Senior Solutions Engineer at Tiger Pistol. His series, Mayer of Strategy, examines social advertising strategies that depart from the traditional digital marketing linear funnel approach. Chris outlines methods for both decentralized and centralized frameworks, in which product messaging is negotiated through different stakeholders –
Anthony Antonelli Named a Crain’s Cleveland Notable in Finance for 2022
Tiger Pistol VP of Finance Honored for Continuous Impact Cleveland, OH 2022— Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, is proud to announce that its VP of Finance, Anthony Antonelli, has been named a Crain’s Cleveland Notable in Finance for 2022. This prestigious distinction recognizes top Clevelan
Intelligent Insights: Understanding Your (and Your Partners’) Social Advertising Achievements
Social advertising success isn’t a matter of luck. Marketing intelligence – human expertise plus robust data and clarifying analytics – are powerful allies that ensure real impact. Go from gut feel to scientifically-sound decision making with Tiger Pistol’s intelligent and actionable insights. Understanding how your campaigns performed is
Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform the competition is another matter entirely. Sounds like bold ambition? Keep in mind that high volumes of micro-campaigns, specific to consumer personas, local businesses, or agents are more cost effective th
