The Biggest AdTech Mistake You Can Make With National-to-Local Social Advertising
Never build a strategy around your tech platform. That’s it. That’s the mistake. Instead, choose your tech platform based on your strategy. Here are 6 questions to guide you when evaluating which AdTech platform is right for what you want to accomplish. Scale: How do you define it & how does it occur in the […]
Brands Dial Up Local Social Advertising Budgets Amid Economic Downturn
In a recent article published by Franchise Update Media, Tiger Pistol CEO Paul Elliott reveals a surprising trend: Franchise brands are increasing their local social advertising budgets amidst the economic downturn. Elliott says this trend is vital to supporting the health of all franchisees. “Local campaigns help brands and their franchisees spend
Three Trends We’re Seeing in National-to-Local Advertising in 2022
We can all learn from our partners. It’s really a key benefit of national-to-local advertising. The first half of 2022 saw a world trying to find footing after the uncertainty of the previous two years. During these six months, three clear trends surfaced as priorities for brands supporting their channel partners. 1. The Need to […]
Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy list of
How Franchise Service Brands Can Stay Top of Mind with National-to-Local Facebook Advertising
Most people live by the motto “If it ain’t broke, don’t fix it.” You don’t get an oil change for the heck of it or hire a lawn service when there’s snow on the ground. Yet we all know circumstances change. At some point, your oil will need to be changed, or your lawn will […]
Why the Future of Social Advertising is Collaborative
Collaborative advertising occurs when brands and their local channel partners come together to jointly advertise, realizing results greater than either entity could achieve on their own. Collaborative advertising holds many unique forms, but social media in particular offers the greatest degree of flexibility, and the largest potential gains given its low cost
Pull to Push: How Your Yext Listing Data Can Create Powerful Social Advertising
As local communities begin to return to business as usual, personalization has evolved from novelty to expectation. Consumers are actively seeking out businesses that can replicate the ease of digital in the physical world. For years search technology and strategies have helped keep brands relevant across their partner locations, but search is only half the [&h
Is Your Social Advertising Plan Thinking Small Enough?
Three Paid Social Engagement Models that Drive Localization and Personalization Collaborative Advertising addresses the crucial need to connect a brand’s capabilities and creative assets with their channel partners. When brands and their channel partners collaborate in advertising, they realize results greater than either could achieve on their own. You&
