Meta recently introduced its new Outcome-Driven Ad Experiences (ODAX), reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy list of objectives with a truncated list of goal-oriented outcomes – a major change that could r

There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]


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