3 Reasons Marketers Are Collaborating More With Their Local Partners Than Ever
Your network of locations and channel partners represent an enormous opportunity for exponential revenue, but historically, brands have taken the easy road of marketing directly to consumers. Not surprising, as most agencies and tech solutions gear toward direct sales. Times have changed. Digital transformation in local markets has accelerated with consumers ex
How to Gain Brand Control, Compliance, and Visibility Across Your Partner Networks’ Local Paid Social Presence
Your network of locations and partners represent an enormous opportunity for brand extension through social media channels, but risks like brand dilution make it challenging to relinquish local advertising control. Keep your social advertising campaigns brand approved, yet tailored to effectively engage with local audiences at the neighborhood or city level wit
Effortless Onboarding Part 2: Save Time and Energy with the Tiger Pistol Sign Up Tool
In addition to our suite of easy onboarding options, Tiger Pistol offers the Sign Up Tool, an application specifically designed for sales representatives to deliver a quick and user-friendly process to their customers. Whether onboarding face-to-face or via email, the Sign Up Tool facilitates program adoption in under 5 minutes with just a few clicks. […
Effortless Onboarding Part 1: How to Remove the Complexity of Onboarding Your Channel Partners at Scale
It’s a big fear. You invest in a local social advertising program, but you’re scared your locations and channel partners won’t participate. No worries. Tiger Pistol’s got this. Our platform creates an easy user experience that helps with adoption through 3-step onboarding, email communications, and a dedicated help desk. Onboard locations and conn
The Three “Ps” of Franchise Marketing Program Adoption Success
Death by committee. You know you have thought it. Presenting new marketing solutions to your franchise board of fervently independent owners takes a certain finesse, not to mention bravery. You’ve done your research and know that your solution will drive meaningful results across your franchisees. Make your pitch perfect by concentrating on the three “Ps”
Reward Your Dealers (and Your Brand) with Collaborative Advertising
Collaborative social advertising rewards dealers for their loyalty to your brand by empowering them with a high-performance medium to stay top of mind and increase credibility in their community, all while helping them retain known customers and drive preference for your brand and products. Help Your Dealers Keep Your Brand and Products Top of Mind [&he
Shrimp and Social Advertising: The Unlikely Connection
“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with collaborative social advertising at global scale? Metaphorically speaking – absolutely everything. The Tiger Pistol shrimp, just 5 cm full grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete
Does Proximity-based Advertising Matter in a COVID World?
People may be moving physically less, but proximity still matters. Even when transacting digitally, consumers prefer to purchase from businesses that are closest to them. Whether for love of local businesses, the fastest shipping time, or their own familiarity with their neighborhood. With COVID continuing to force businesses and consumers to evolve their habit
3 Ways to Increase the Effectiveness of your Collaborative Advertising Creative
Collaborative creative permits brands to speak to communities by localizing messaging and media through local points of sale. These points of sale might be an independently operated SMB, a chain store, sales agent, or even a vending machine. No matter the front, collaborative creative is all about making the local merchant the hero of the […]
The Secret Weapon Brands Need to Fight Against Facebook’s Rising Cost of Advertising
Facebook CPMs are rising once again, and it’s no surprise that as parts of the world begin to approach a more real sense of normalcy, brands are returning to the platform after many months of holding or reducing spend. While there has always been some seasonality to Facebook CPMs, both COVID’s upheaval and the social […]
