The Story of How a Simple Hunch is Transforming Social Advertising
A recent industry news article cited that Facebook’s CPM (cost-per-thousand impressions) grew by 122 percent. With our considerable amount of historical campaign data, we couldn’t help but wonder if Tiger Pistol’s Facebook Advertising CPMs were rising at the same rate.
SPOILER ALERT: They’re Not. Not Even Close.
We don’t like to throw the word “hero” around, but this origin story shows exactly how our simple hunch is transforming social advertising.