AB InBev: Pandemic Revitalization and Recovery Plan for Decentralized Partner Network
After COVID-19 hit bars and restaurants hard, AB InBev wanted to help their local partners revitalize and recover by fostering memories and connections in the lives of consumers. A collaborative effort between AB InBev and their decentralized partner network was necessary to ensure partners could continue driving business and recalling the essential role restaurants and bars play in local communities. By leveraging Tiger Pistol’s platform, AB InBev could publish social ads directly from local partners’ Facebook Business Pages with objectives in line with local government restrictions. The ads promoted community building, gift card sales, delivery, or contactless curbside pickup.