3 Table Stakes for Brands Growing Channel Partner Programs
A recent report by Demand Gen revealed that brands plan to increase investments in channel programs. “Channel program budgets will be boosted by nearly 70% of those surveyed, as they upgrade a variety of support services and activities such as partner training, channel incentives and partner relationship management.” Here’s the deal: Training
Localize and Conquer: How Social Ads Launched from Channel Partner Facebook Business Pages Outshine Geo-targeted Ads
The world of social advertising is evolving, and smart brands are pivoting towards a more localized approach. It’s time to ditch geo-targeted ads and embrace local social ads from channel partner or franchisee Facebook Business Pages. Local social ads hold a treasure trove of benefits that cannot be matched by their geo-targeted counterparts. Whether your
The Triple-Threat: How the Rule of Three Significantly Reduces Facebook and Instagram Advertising Costs
Aristotle suggested it first: “omne trium perfectum” – Latin for “Three is Perfect.” We marketers refined it to create stickier slogans – “Just Do It,” and more persuasive messaging – “Skin care that hydrates, clears, and brightens.” Good things come in threes. Applying the rule of three to Facebook and Instagram by prioriti
Driving Franchisee Adoption for Local Advertising
We all know that presenting new solutions to your franchise board of fervently independent owners takes a certain finesse, not to mention bravery. But you’ve done your research and know that your solution will drive meaningful results. Make your pitch perfect by concentrating on the three “Ps” for program adoption success. Pitch Create a compelling [&hell
Discover the Power of Location-Based Social Advertising with Tiger Pistol’s Advanced Reporting Dashboard
Tiger Pistol’s latest capability consolidates campaign performance across locations, delivering deeper campaign insights. During times of financial constraint, marketing budgets and the performance they drive, become more important than ever. According to eMarketer, 75% of marketers anticipate their budgets will be closely scrutinized this year. As a resu
