For Marketers, It’s an Exciting Time to Advertise on Meta Each Meta earnings report spawns a new wave of articles heralding the demise of Meta. TikTok is taking market share. Gen Z is looking for new platforms. Meta has lost focus and will die on the Metaverse sword. Reading these headlines, it would seem users […]
Recently, I came across a piece of clickbait that read, “20 Things Chefs Say to Watch Out for When Dining Out.” Since I eat out a fair amount, I clicked it. Among the list was this recommendation, “The bigger the menu, the more likely most of it is frozen food.” Living in New York […]
Business Insider recently published an article explaining the recent ad price drops at Amazon, Google, Meta, and others as the result of, “moving budgets from big, brand-oriented campaigns that aim to increase awareness to performance campaigns that more directly drive sales.” This shift reflects a larger trend to shorten the customer journey, especi
Learn the three key factors necessary for creating a successful paid social advertising program.