There has been much talk about the Metaverse, what it is, what it will be, and how it might take over the world. Fact of the matter is, no one quite knows how the Metaverse will take shape. The Venture Capitalist Matthew Ball states it will be based on these core principles: 1. It’s about […]

According to Meta, “The Meta Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.” But what does that really mean? The Meta Pixel is a piece of code added to a website that tracks user data through cookies, allowing you […]

Video remains one of the most effective ways to grow revenue, increase consumer engagement, and facilitate immediate action. Marketers who use video advertising experience 49% faster revenue growth than marketers who do not use video advertising. Impact BnD reports 75% of Instagram users taking action after viewing a video ad, and of that 75%, 72% […]

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